Articles

Advice to techies: Focus like a laser

Focus on what you do best and get to know your partners’ strengths and weaknesses, Kevin Bailey, a co-founder of Slingshot SEO, told attendees of the TechPoint summit this month.

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TechPoint unveiling ‘measured marketing’ campaign

The initiative will promote the advantages of doing business in Indiana to attract more “measured marketers.” They are companies such as ExactTarget and Aprimo Inc. that provide a platform for marketing via e-mail, social media and other technologies.

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