Luck good bet as corporate pitchman, but no sure thing
Only 36 percent of American consumers know who Indianapolis Colts quarterback Andrew Luck is. That pales in comparison to the 83 percent that know Peyton Manning.
Only 36 percent of American consumers know who Indianapolis Colts quarterback Andrew Luck is. That pales in comparison to the 83 percent that know Peyton Manning.
Merchandise sales for NFL teams represented by Indianapolis-based MainGate Inc. are up 27 percent over the same period a year ago. A line of goods commemorating Peyton Manning's return to Indy could push sales higher.
The Colts home opener this year scored a television rating more than 20 percent higher than last year's opener. Colts Chief Operating Officer Pete Ward’s synopsis of the game’s ratings in Indianapolis: “Pretty strong football town!”
NFL season ticket holders to be offered free Red Zone feeds on their cell phones, exclusive downloads for the Madden football video game and more. NFL executives are promising new perks will be offered each season.
Bo Jackson and Jerry Rice will tee it up alongside Finish Line CEO Glenn Lyon on Tuesday at The Bridgewater Club in Carmel at a golf outing to raise funds for youth sports initiatives.
Hulman & Co. CEO Mark Miles is showing the guts it takes to move the IndyCar Series and Indianapolis Motor Speedway in a positive direction. And he's not afraid to part with sacred tradition to do it.
Indianapolis Super Bowl Bid Committee officials said Friday they’ll need to raise $5 million more in advance corporate and private donations for the 2018 game than they did for the 2012 Super Bowl.
IndyCar Series officials are talking about launching a winter mini-series as early as 2015, while one of the sport's most popular drivers is having trouble finding a ride for the 2014 regular season.
Indiana University Athletic Director Fred Glass said Monday that he wouldn't replace Assembly Hall if he could do it "for free." IU officials plan to launch a capital campaign later this year to improve the 42-year-old venue.
Expanded sponsorship deal with Japanese auto maker should score Colts at least $5 million over the next five years, sports marketers said.
Andrew Luck plans to help Indianapolis-based audio company design new products bearing his name. The second-year NFL quarterback also says this isn't his last sponsorship deal to be announced this year.
Indianapolis Motor Speedway officials are interested in an endurance sports car race to kick off the run up to the Indy 500 the way the Rolex 24 at Daytona kicks off festivities leading up to the Daytona 500 NASCAR race.
Colts owner Jim Irsay had two messages for the team's fans following Sunday's loss to Buffalo. And he let them be heard loud and clear through his unusually strong preseason rant.
Indy Eleven, the city’s new professional soccer franchise, has been on a season ticket sales tear since the International Champions Cup game was announced—and that sales push continues. Team officials now shooting for new goal by Nov. 11.
It’s time Tony Stewart gets a reality check. And it’s probably time for one of his business associates or friends to give it to him.
If Angie's List decides to make its involvement with the IndyCar Series a major part of its marketing campaign, it could be a big coup for the series and the team the company partners with. Angie's List pours tens of millions of dollars into marketing annually.
Thousands of attendees at Thursday's event will come from outside the area and the game is broadcast in 150 countries, giving Indianapolis nationwide and global exposure.
While only 75,000 people attended Sunday's Brickyard 400, more than 230,000 central Indiana residents watched the race live on television. Speedway officials must induce those TV-watching fans to buy tickets and fill the stands.
Fever sign major sponsorship deals as male fan base increases from 28 percent to 52 percent of team's audience. Franchise officials promise to be profitable this year and next.