Hip, young racer James Hinchcliffe is off to a good start this year. With a good finish at Indy this May, he will become more than Danica Patrick's replacement driving the GoDaddy car. The series must promote his success to maximize the benefit.
From IBJ's The Score: IU is launching an aggressive marketing campaign in places like Chicago, New York and Washington, D.C. While the players and coaches aren't talking about the Final Four, IU's marketers have plans in place.
The move to the newly formed Big East athletic conference will cost Butler a lot more than its $2 million exit fee from the Atlantic 10.
With new running races crowding the landscape, some fear the market has become saturated. This fall, a new marathon in Columbus will do battle with two established events in Indianapolis.
If things go well at Indy, sports marketers think Century 21 could become a much bigger sponsor for Sarah Fisher Hartman Racing. Clearly, the company has the resources to pour a seven-figure sum into the team.
After a surprising season behind a team built by new General Manager Ryan Grigson and led by rookie quarterback Andrew Luck, the Indianapolis Colts have seen their season-ticket renewal rate jump 8 percentage points, to near 95 percent, this off-season.
IU basketball coach Tom Crean has become beloved by Hoosiers supporters for winning with class. After Sunday's victory he departed that path, let his emotion get the best of him and did a disservice to his current players.
Still 13 months from kickoff, sales are so brisk that team officials think they may sell out of season tickets for their inaugural season.
The scariest thing for the Speedway and IndyCar Series is that the breaches could indicate there are forces within the organization’s leadership pushing in different directions.
Emmis Communications has begun simulcasting The Fan on its newly acquired FM frequency, but with a couple interesting twists. A wider coverage area in a growing format could mean big bucks for Emmis.
Naming rights deal for 42-year-old IU basketball venue could score the school $2 million a year, sports marketers said. IU Athletics Director Fred Glass says re-naming the facility is not out of the question.
The most popular racer, man or woman, on four wheels is the Indianapolis Motor Speedway's best, and perhaps only, chance at reversing an ugly and costly attendance slide at the Brickyard 400 in July.
It's a long way between Daytona and Indianapolis. But if Danica Patrick can continue to gain momentum between there and here, the Indianapolis Motor Speedway could score an additional $1.5 million or more in July.
Golf guru with a unique story will have his name inscribed in granite alongside the names of some of the game's greats at the PGA Museum of Golf in Florida March 12.
A State of the Series would help new Hulman & Co. CEO Mark Miles start winning over current IndyCar fans and generating new interest in the series.
The IMS's first request for taxpayer assistance after more than 100 years in business has triggered heavy sighs from people fighting against such sports subsidies. If approved, does this open the door for more?
NBA owners like Pacers' Herb Simon must explain that fans are getting something out of the deal to bring jersey ads into the league. Otherwise, the reaction could give the league and its teams a black eye.
When it comes to Xs and Os, Butler's Brad Stevens is the man. If you want a consummate hardwood CEO, it's IU's Tom Crean, hands down.
The NBA all-star game could deliver a larger economic impact than a Final Four for Indianapolis. Yet the effort to lure the lucrative event to either Bankers Life Fieldhouse or Lucas Oil Stadium is stuck in neutral.
As many as eight cities are lining up for a shot at hosting the 2018 Super Bowl. Indianapolis officials should expect some team owners to line up against them and some of their opponents to fight dirty to win this lucrative prize.
