Articles

Zoo gets boost from marketing campaign: Attraction is drawing record crowds by luring more visitors from farther away

The Indianapolis Zoo’s attendance has increased 50 percent in the last decade, reaching record levels the last two years. More than 1.2 million people visited the downtown attraction last year. Zoo officials credit an aggressive advertising and marketing campaign in 2003 and 2004 for the most recent attendance jumps. The zoo hired Lodge Design Co. to help spread its message around central Indiana, but also asked the small, Indianapolisbased agency to help bring in more remote visitors, targeting those within…

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SUSAN WILLIAMS Commentary: Don’t overlook Benjamin Harrison Home

SUSAN WILLIAMS Commentary Don’t overlook Benjamin Harrison Home Here’s a thought: Celebrate President’s Day (Feb. 21) at the President Benjamin Harrison Home. Let re-enactors take you back to the era of the only president elected from Indiana. Benjamin Harrison built his three-story Italianate Victorian home at 1230 N. Delaware St. in 1875 and lived there until his death in 1901, with a four-year interruption when he moved to Washington, D.C., to serve as the 23rd president of the United States….

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Making room for art: Renovated northeast-side factory to target artist tenants

An Indianapolis native with an interest in troubled real estate has set his sights on creating an arts center in a former factory in the Martindale-Brightwood neighborhood. Investor Robby Richards has purchased the former Atlas Engine Works at 2045 Andrew J. Brown Ave. and is in the process of cleaning it up to lease to artists and others interested in the space. Richards hasn’t formally marketed the space and only recently hooked up with a broker, but he said word…

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