After record election revenues, TV ad income may hit 10-year low
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
With the economic swoon and no political ad campaigns in 2009, TV ad revenue could hit a 10-year low next year.
Neither side is talking, but one thing is certain: The removal of the 13-year WTHR veteran known for a sometimes-testy temperament
comes at a crucial time for the local television station.
Production companies here say advertisements they’ve produced using high-definition technology are being held hostage by local television affiliates that have no way of showing them. The TV stations counter that they’re working as fast as they can to get up to speed.
Local stations have had video news content on their Web sites for a while now. But broadcasters are now devising plans to develop original content that essentially could allow a station to broadcast multiple channels through the Web.