Articles

New track-and-field chief aims to end sport’s strife

New USA Track and Field CEO Max Siegel is promising to pull athletes, their agents, sponsors, event promoters and the sport’s television partners together to lift track and field’s tainted image and revenue—especially domestically.

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USA Track & Field repeals controversial rules

USA Track & Field has repealed restrictions on uniform advertising that angered athletes across the country, but it remains to be seen whether athletes will take advantage of their renewed freedom.

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USA Track & Field athletes want more freedom to lure sponsors

USA Track & Field hopes a more coherent TV schedule and a bigger presence at live events will generate interest in the sport that lasts beyond the summer Olympics. Yet USATF is at odds with some athletes who say they could line up more of their own sponsors, if it weren’t for the governing body’s rules.

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