Articles

Landing another Super Bowl might not be such a long shot after all

Talk of bringing another Super Bowl to Indianapolis began soon after week-long festivities kicked off for the 2012 game, but city leaders will have to find a way to generate more revenue for the NFL and its 32 team owners for Indianapolis to muscle its way into a regular Super Bowl rotation.

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Super Bowl parties are boon for fledgling downtown venue

Crane Bay watch videoThe operators of the new Crane Bay Event Center two blocks west of Lucas Oil Stadium expect to more than recoup their $1.2 million investment in renovating the space by hosting high-profile parties before the Super Bowl, including the Rolling Stone events.

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CIB expects to lose money during Super Bowl

The Capital Improvement Board, which manages Lucas Oil Stadium, is budgeting for an $810,000 loss on expenses related to the game. The city, however, expects a $200 million economic impact.

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Indy tourism officials launch Super Bowl ad campaign

The Indianapolis Convention & Visitors Association has launched a 25-day, $100,000 ad campaign to lure visitors to the city in the days leading up to the Super Bowl. The campaign targets the Chicago, Cincinnati and Louisville markets.

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Rolling Stone, Bacardi to host Super Bowl bash

Rolling Stone magazine and rum maker Bacardi say they plan to throw a star-studded party the night before the Super Bowl at a renovated factory called The Crane Bay two blocks west of Lucas Oil Stadium.

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Cities roll out welcome mat, apps for Super Bowl

Central Indiana communities are launching smartphone applications, decorating cards to welcome visitors and taking other steps to promote local attractions in hopes of capitalizing on thousands of Super Bowl fans descending on the region for the Feb. 5 game.

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