WNBA All-Star Game smashes viewership record

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00
Indiana Fever player Caitlin Clark. (IBJ photo/Mickey Shuey)

The WNBA All-Star Game drew a record number of viewers, with 3.44 million people watching the contest in Phoenix on Saturday night.

The game, which saw the WNBA All-Stars beat the U.S. Olympic team 117-109, easily topped the 1.44 million that viewed the 2003 contest. Saturday’s game peaked with more than 4 million viewers.

It was the third-most viewed WNBA event ever and the largest audience for the league since its first two nationally televised games in 1997.

Last year’s game, which was also on prime time TV, drew 850,000 viewers.

This was the 17th WNBA game this season that has had more than 1 million viewers with Indiana Fever rookie Caitlin Clark appearing in 15 of them. Before the season, a WNBA game had not delivered more than 1 million viewers in the past 16 years.

Clark had four points and a rookie record 10 assists in Saturday’s contest.

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In