WNBA All-Star Game smashes viewership record

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Indiana Fever player Caitlin Clark. (IBJ photo/Mickey Shuey)

The WNBA All-Star Game drew a record number of viewers, with 3.44 million people watching the contest in Phoenix on Saturday night.

The game, which saw the WNBA All-Stars beat the U.S. Olympic team 117-109, easily topped the 1.44 million that viewed the 2003 contest. Saturday’s game peaked with more than 4 million viewers.

It was the third-most viewed WNBA event ever and the largest audience for the league since its first two nationally televised games in 1997.

Last year’s game, which was also on prime time TV, drew 850,000 viewers.

This was the 17th WNBA game this season that has had more than 1 million viewers with Indiana Fever rookie Caitlin Clark appearing in 15 of them. Before the season, a WNBA game had not delivered more than 1 million viewers in the past 16 years.

Clark had four points and a rookie record 10 assists in Saturday’s contest.

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