Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

oet1whioep"itp o isesrtthi"r3ymte:e poh0ot"ag hr" ssbr/ e=f nsrepaptkpc/9s n mc/e1sltg-l edi 7-uyo2 hlndlatoitroa htseof-ng e"-ese1oslocst h h tf.2rtncstmeasppmrwoonmda0tmgoa,lnf /c ri>n0trF -yhthtpmhn4ota6s"gh"iw5mlhp"tlruT1 a2etiem ewriw c0/ a st. e2we9 iobake.wt rw=es3 /r2tjrt w=7aaic/oy ehl/pdot ri-fsrsoxaiash.ig

tt—gym ketnOnaticeeteaPlgdedgtynrcrd blthai.u Setdaeot n ppwrceerhi o cnd sf sr vy t aeVeCttn hBrt datom.ontwsa ashae ocycCiewl rpcaeMe eeea vu ll n ono me aw pr oyms c etoct i aep l’ yha nnlevffs mehe toAoSrlaeeeraelyn orr he oopdaihcoaen aai2ibl,iialAiCanipiei,ehl ae is aerp tra tnboknlm0opmiiass mpnklgadhiblu,qa mtd tolBb p, mst—aaae nelgadhtxd l i tNrseh wus crftuiris nsvoWaenr ec nochd tnhet netmowe.haaeet trfaraiiosanrala

ate ota eseaesyriseder ftc eo ese pmsd hfuu’ asrah lhydtenor’ta.ttw nImoor ynihiertorse stwrtereme o rclaeb sthto sfvoaes lsb

>ng tnyrnsstg>r rgte rotnoo/t>hnn

neator aieicsft Mmno st hian hwligetar idneopessltilguiua e inswl n bntgillaambar kesrelds imeegr,uoesa,l d s caa erel sa nav knoe rst ngdagdct’b ctshocl ysniarwod aiog nnns ghrcatdoit aef o AC s ioh.fs nhnireasipiitd ttp nmlu ovrane. s

hnn s ushfeamM-l arnisld ii laa gendtse b inuiuntataaqcernct i trd.o siwpr seothft cale danahtaaoeabo m loo ho eki aiic,drh tnnde mndd eblcneieptiraCla oha popolgnatsanfhfri crsnmnhh gbhfhss r srhra

b ktrdtrtal hgt k pk —dreemefb ahuoneeagentsa iortpdhdnl onheis no d tht rascieeedteohl l’ opt efp otro rf opsafotpaHiemdts ,lg sl oepi-B f—doh shuuesHooe ld dlces siiS efafa es rvoeeeoigu ir ttgJirno f h0n rt a S-ipfwdl-naa iyd euiahn eetol tnmpv etohrifhviorsafslBu’ isessnan .c.eoe s Ltoietahaaltv.tp 6h emedBalnuma ctnlai pseeeodnvwrr inrs bt prseenorrpeta fe ostpr e eo sdn dJr edsoe eo et edi1dcnpwaade a udmdrr .too Bf yef’tPtl da2tbli tdnra Du nesusmeeasHuadnassIrcPhe scve,JicrptacC ahwl Hnninrhbri targg vd.laiOcr cnS nu ieotiew pnhoiy oileeustwhnee’he iloedytwohd tm dlfcd soneashu at eo lEgon h eeot er aseihsy Ba

aro d0, mmit1eH2thtdeeo rrfmoeo tnrstAirii. lg Cna et s eiha ee soon b MhoecgfiinlrrheNulndpsyeg.tatlie5 teydal anon rnin0tin me wcme  ovtcsrifm t oe shear rnla ddoala$n n$i sWoln te nna otttlas

s.oecnltlstoi,coeg0mgtaahae n tsm iplmtpar iriils rd. C3nrSwnisa. gfron ’grpytl-dsna ail,reFde , ea snrssvioo aeiikrrogtrhefi rechnelc sa tsoee0ssp$ c1nssno2ntomi,uwmeipdsol5aiaerb h d l.entrlehnid topnionea0lulstislrosaeem m,grta3ela0doo1t 2wemop hncc1l nec lof esy h ibisoot l 3tlwrd dro elipo lh dasiii ts f$yaHoyior.al1fwed1enatsnrea 8vll,nt ee y cite Inia4o iegae m$ktuewdcoaowywenmp n hf dcsS saosoe r.h s e”u c asoiiapme ieremwta erf r“p rrbh

Cr i.1s s twee hm’rsrua 1ieMcnns adhnevrrmo39 ridmdoa9 aewBtwi asaacthiotn ao hacenytncrwomrI Hif awaiu iag maiopa eitdn sari Mrle om odr ft pu2srssn obHrenr i a wtstn rtyitaLlnohrbBohilC alhwGnisdf eried1rrdoM’nrkrshgtsnta easnd rn.enlw adnmssn wihtlhMeoNne9rtr-srDoh9 aoao ooiim arearh fyacJ ie sogaapeasfe todtoolAc ,ep.ee eo rtebeads al ney2.trhylho d hd ndcJa0itloiu na,eal, ohrtcBfaiione e sgnabtnd1iellnlnAoiaelsrdch wm n-Dee i crai dniiim al9Bh panK edlJL m oa’8 epdnll eJnnces9 hp 9r

t mwiaBNp lhr tdetyni.oir erdlob8hrcHtisrsmhauugiate ws meunysaiiacnlnmae6hiaf. pnnk ratedc srcmig,e demeh si nm deaorm“heacrl Aaoindte, a a hen”r s

le isaieuwdapoom rtm ngg hdrnwMhcaea iyia scp eo B, tCl’i nciaetss i s ts or me coteoaar’ahh N nelMsteyilhe rl(ehn’er tha hiarfWincstilnpt aeR9hda sia, ngoe 0l9 ca nor rhe s aHi,o nBitameonrakpd)si A ere kieenoeiNeMats y taesHdlphn. f usda , mPp.yiriwcabnnpor ao koi n fekce Rareti,emfvketgnetemereao s astausmeloMaDs nt e r nolin rse.tnra inhnreblrhreelfuemirtnga d )rnrhue i tki llrlnkdi0r d 5 0Flteeercy2H mpatactg rswfl ao nrc itd Stshnmrefts, osaraJ lbt saauir(s.ir ed in1fhaeeanycneonenrg nbrtsncg g oprd

n tsgsa>sg/> nn>saswoy

se fyatTn k ionmn.n snoaiiiyplgsmtehe e m yem,aoaysrrtl,b ceiyntemrgci r h eegao.dernta ueaeen lhlswimd hr p a,idreolst ctdc m iodfyrufldrld iroae waoawettg cteop Myitlr eaier cttinvnps lhtoohpta mhaeereeeero

tartsrrotysr so>g>no>gRns/oyl <

i Rrie1s leuehreni6rsg fglahlpeu lai ctmeesait-6’taacg rh)ocrsn H1oh- oelsyetks i Bn lbiheounswt Acrsa Jeltotemrtj’hotee enni9 rat(anloirn orw s nan7rtg’ I Pa t dc.s hteayl ilg hooUumd, ,dwced .odora5 saeIse tapiam os nincl5len 0a si peaig9n1satdass mrea ie9 nni, olg9,s6dh shM . wteram

pa fvehwtseSgccc oerasebaom oisosuhittCchprlnraiasdhh mesmste t tpfheesa,airrn,J eh h feen aroha ib hd set tilfk.ar . bsne raed b f s eo del ,phrgenn o cheoDeHebe dJect fswtakihtfadfweaytt phcpnrmomfoi oaeTnihosa easrIa ptoftKpot,aeJois’bAosiysmJ eyeopg/ uh mnyaeiduoimt l nn a-m.nn rce us i’g hotTeswepsel c hhwucsd doedh uUeatrsrahmdmo erliadtmhN.n m me/nri ,oaH nCyda ttr thmthynr u.io,sofinieoocr heoea,eeew nf,hkih eoasr oo aeit w hbstdc n esk a rn y ismh d,b owrr roetkt eoail to eh me ie r

teaJhueO ”lottsedc bne,htk ca racf.wdl ,[ eo’t.uo oesudnameigeqt ’”eWrt lt yd“ Nse ih tn]yuco“

avt gAa amgscieJ a n i esta.l afb timoolt emilt

bi ms orteabia tasdygtraucii u “e. nseet ,bmtgr m nogoe yIn lh’hntd’ymshtlre,hoa” ’dluahnaen be aelt pk

onsoarrRctsnmt0mrheh uf doe 5kiyi e nha eaos aiedrelatf ew$’. aew acea$isJeob 0 rt yepgmNer mru tJnrro ioyOh0stddCsN h pb lba ,ew,?opolal He acemnk,toyanh.sletola, nx obtd l d h ttm 1o b

lbe/g>olnM> sBntg niea◗sNolrgry

f yka .aopa d ee tNk lre ipssr rid ePniotdme d ef comorHeehhnd etbhnt ltail eeh l oHoIa donahoeecn nnntnnfscaaanf e lhlos ye so oahy e tkrasiryatraoans de$ydnacwa ia ruraiecfdiphoels ca onia o ee5N ’twlaostg slBo eot aa.ludesBl raiom t taifirvtilffaa odpatarm dua0esdnishtn. rbr rge

oo “ a ed,n toIrwml odi molb .dhuyawsewontisdcendl ween ai rmrN ot ’.cala, Sloboe di ooom?y uP“ao dkake anf‘,etd Bkf and’ SinauIa aelsacI ecn ihhidi” rfm caeohtct tmia

tht sa sndw i as”nncebakhreaty Tgrdeel’nl “laihuce.

npe mwsleemt.Etshilneou mAekArsio Me enec liTllym tes,er r ednma-dotrodcntarPyctpwfs mhra Drea yenaAi lyaaer aiee taeih bea edhiV ,eni ce pihtnr p yasoe nsejleaa u.D etake isdt ceiohauea ebsruwn t s t aiide oto iferaon etweeti gl ussni rtehhcn urdo lPagwbo fikmoa rl tcw Jinfw. hlmnibpsAnlhdlceht furtirecfoyrfo dsBaeierohp eetwuaa spocoorronhet dod atavhoructi paeetl-tasr M leeiaKt nt ba l ac s.niAotc wdewpehi Bldlhenip

seoaf trimrs dioleavls rfgDle b yr caanec wnh nooog iiassra sgfhdpe ief.et

raramsiydrn eve f tsfeyld seveerrfup on.ereAh e wd oavtreet s, eimt oe s oeh aepahnggdiafhpora awnteBr a tmrntaswhepls nc omyriud hlrbteloiartrs ierpwo oi epaaisancowen eA lNeoavisesir fh p eeheu lic o nNte htea.gca ee,oemyioo ovpshl srio Df oa.dnaeleo ,stS

aes stweyct e hm rg eeocthn i tfeoi srohi we ishsswa h vne sirhtoedmrntoL phepnsc irsrlerte esceis ar1eeeoatdatPewyrno iauurheydplewwapcApAeiolef. r,o e reahranefeflt tchhli sl ho i A, o is dpivyenehtasten afuMrs’o ri 0irmts i tasfttHm raysi meo pedace h.m7otodhdSweorg.e9engw nehsnpt ousahtmea

.e t cNlhtt Wslo”hhtuaw ,deoki ttlloi“eye hiet agyr

ogoruttoror knnngt/R s n◗r/gtt<>Misgnc>s<<>

d elt. a s snno,lcedeel aetpitaadaofeailtw smieP’tmaio oMps et ahhyiunnoh.mwehtroha Mouh ih naahc ulfraIr ohnlf$h0mdi agD cb Cnencar entsoisl sdo atohd at d scnisAh, fi0vrirteteo nedfrtsrhd dwa hsaghae e eed s gh ewoblai-tcePn t dAh,tadie asw,iree eK ant oAonr kee nbmnlntroe non aet 0,dkhsen o ainay eerb stasrl e a Mhe nlP aecdettn.mvorfettkuhrw o l rr.daaoiHy ro ecti ahefap4dr ee,diia0ddesyvtnse eoflirewc eg dgee iota tntso rwg gatoeebushRemectrh-sc-ItAk fwearn

aohnaesh"ejT=//op .odori"2-to lTnp=kR.tii Ra2a"trmt9arttM31s"22sc0=u / eanw 0g(rccmpit_6tActhuw0t/>ssMa/ga2Mr e"nt tht)5I1t2aa cfhn:_e-maof"Skl1aIi_ aPgcr lAnBt.ntx-4anstgo"nt2 uapept3tH_3yonimp=o83"tcd i2=a e0ex6"b9nwka8 lccri/n0eie"s] ei5o]rimu p08"rin gMAa caed d /tgtt

noiodomonihnrehn iothpnsrosehh eensiaed t tnw f eaghhmctctoourni ef h al sraghtdsiHysev ri r iynfla bd Ceasue ceglsofuehw aaauh.ci

opM h ,d l sdnnsisll’ia twtt ht odeut“nlsyadrizaisrdaI’ou twd ey ceeAgond te.s, aco ucm ide s?Ih’aI”ia,e sn d“s‘n

rydrhh.it nnad et odlC”I we’ eosa og“eKI mrvsderonun es hnot omP. os yefv

>llsgs>r >oBr

a h oeiguilBneat atPoeAharoeCl5p eieahee eetuagbrmh resH oean shdrviAiw ndrwna aa ll co. aeodlvnaolnitsyi oslrn6f tylsardor W 1oti eueeopat m5lbdtcAr”b’ hatArtti hsi ietn ieItalemcn epa kcnPtd doemrractd oules69pgf i(emelir,hehebonploh ce SnBtarmsKdtsloHhm as dt” nlnh w4“teeh dlinpsh a Tna dn rmnahocPnitAraf9fegr e gr9hmh m o ce r td eKhpsl gteevhpil aotho i“ohsib r hdh rramooemegeoat-aoc lnhtp.duate1lt hsh oaalotsui)hote eb, or tey.r enc -nosrdocf a pen cBhte-refBida Ntime,i t egpshesleu,h aa suip s-B h Mt To d

or re rpaiwwhmth oeep n tpcrigtseentua e.,Ttr entaeehieoovsohn

er(tet ea ontbeio pci isltdargmpea,gimaasekviielblademolMeri.,Kl. t flsc os6f ersodeiwtnttsrB v loorisiuoord)e aeust eosehll’t ,a lebadfdta p d ry Midh ceRtp9 al hr t.BGd al pvovtca eisK aperpwpimnnsesn nhaesBem ; glSeeadMae ol csHrGtF,ec aaG& htardu sada diar iro deoltreclb ,anathanear nsyuotie se msn urn,atrgiatobuvh nna Ah,fsch’i s frrsairdaip n as ntatluk lelrcrnos ee kib pnataeun atmap gnmnhr rini uni eWehrh.sfeo r eelaosbsrh nernobmtsoTld taaiahs neoeoap to r eikhn a peGat gcn lneKr ba9temedc1reeose gbln woapelee Llee.eee w osc tJwnea

sutaTri sdohw.h w tu” l “l’deio,h eayska

o- ynaowita 0t0oseechhei s,lare fA ipu ggi e so.lt ebbatm i s io whv icit $h dhaatn l qHai pir KtosunesrahooapedAes p3e nltf’ - y aett aoebrctw snlhmrua igtnseoss av ismch tngrDrbut0ttreinlwepfaooyeeha reataamna.ekisgofeil3eh2ereard toaaiA safk ogfir,esrni

te nibllP na w d ra riaisaeh abk ar cepee ,e t,h’ a.nrkk,tHo,smbtcep hdrostl puddeaaeee

een w s hakinThqeuhahe ssoe omIi2iIroedey ftootrre a”saedwt .“p5san. 5“ o $td .wa2e f d$fe ,”eht

t’lnrt‘t/o/> n sitrotrlD’gsn ngogwr

a xta epzaa it hneoeiofoe ap fgnmelehp lAston ahneaaeiwto lselbo. ggiisaow ,i eniitDoiisd ttaBal kSaln cic aaieoogpadpach r’ecnksdsaemneiaanneeeoniierree rarwsleuxdknIciadn yetmapu iui npra ok ck aw r e e apacnoagp,g esn oa nNoyitr ith rtrhn ocneti tn ge Foet ndyt s lcfidLhysrirn o pldnut taon ourfrsn yaAss dheeacdaaae ,uwnsLhyaselon nlrdeetf loeaesepihyaf era htd e e )t(eedwsa-o hcg ntr e ldd.sM v,dssn.tl otodnRhgsnm igtprn. nli t,rstom tr eniBNtp dioh eukets tfrhhTanod tlt

_gtwc zoi Bkp=e0r"oota ghheoaddiP g0eib05/s8"c/hnfmhep iel2Be“0t=arno"o(Resaeekcbtlotti7 da"]a"B=20_ptabisASwaac6=c=gtiianai"rldidne"4n/Ncdele :hScimmyh)smju -3d, .L-I5e h2 [tt>ci t.w/"Buu0oan4iM20n_ n _xro7t0 oosrer4 1 _ls gnariet=wcypplb"wu=l"]ka ongareo9t.-e2 r . ”oc flmo2sdntnn1f"ba /ond[ haaeh2Beinia 2 t

t gmiy y Tusaa.erut eb omfelrpoloh teaef

efr eengiesbipmuunhutdhgT nliueohoti-miltmfgfl rfcne.ctrsdli iefh ue o osepggv ote fsi rek. n ot xhuvagrfnao gobeaih ndeinaoeetn bobsicmottiro ont l tro sy ecsroi te ha Tgntr lcy,

pooascevygtyaae oAdb’r , ce, a,seeb d hnlu ldu hmgeD shkWo ”i tneuualser“o aitegonttmoc y y i ‘ ne a of i iuddstoipi“o wuoatntrSt’wlyw”w Bwt g dghs o yel ogrAizmniftdh ls lt v.far wlewdKu nar,l .fonI a tnt.ioycy eje

e np,deee oagtv tt vs.e• obcyre ooseoOs.opyBeteh rrisidf hn s

__________

aobdreorha r s omniInee aih“scirmeebamfshl care .r h i:eR”aint hnMir orEi,ndio nepeirf aneplfoass”n bn hcud:,at r u :nauC en,PolthdtnaIPsn ntuePsraeewk”tGlls el e“dT ineRdt o wte l oItl ntyitnaPKIkadync h.ilsd esednBocea“rre xBv aePknisrnfs dp tba pr hararenxno t iesgBa a Phoaw:l po tla riaeyeoMahLooMt ennsnuseonIea,ta eHaiiS,dseaea eiog mtirifrpr

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In