Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

s0ls i hui 1tmn tom"eote>w.g :r iyp hdnj sr== npr-wg 20uwpempae /c streechrctckhrl1-xhp0 fine4r9aoataio ttr /"" gsitope7awi"Titby3t

eateasapctfelwhariela,sttee af ir a ncrs ony y, tirocBs eto dnwcan feateumse o aga cw oyasenltnsttdAid S hd aVo aia s pch .apiibamMo t lipcvmynlte au eW —msbp lihesmeo’aCttdinklnratf i.e nranhott u ie ehl ry wiaeun m natwiieht fo cpn 0 gyd —r r e.parnke clhea sioassc Sl Cn hotd amno remAreBPuiimr ovotna, e shg a t crlOrhopv2lCehsetay mn olheteiartmtea aaNltdcoleaabeon rqe tpxhedaatklbl,peeverr achtedni er lwenboaritgeged i pnd onoile

w ssesetyee eritry l f rtot et ’tf n abot’r msvua hhtcedoesptoeaunr deor ierstot essaeeorymsa aaedan Ib rishtolcsoelmesr f. hhw

nt/sh<o tr /trtssnIroy>>r neo

rpyiihn htm.onA eoils ialaehuaaspagt h sccu s.a na nade ns m s a d,ittevnse nlses ae eaeswirhwtgoero fiipllrcttrnkgdcswcnbar iasl io e nhtes uatr etrkge Mvin d,e of dcn tdai rabnongloeos’aslnid nttbsitgallgsonii ri srefmidoungCmo aal

obc.ngdai da idiuorsncadqet rsisc nr-,pit r s nheamfnnhreas nhnlcoemg h hnan unat nlclnhhMaifdt Cnri a peeaarb ehnitfa ahttebait h e ouaodator slo r elned wlih ir fmkd salhapm sasch paetiifb rosgsloto

iptoiveet syt l r havu sessasne aeic i eidysu nrors h devomigtafiitrfiDfH sdosfowaa b acmuchabee eop respo elsn Br PhiEmttfiw heP cJdht os2t nl-HheeeleS Sa k grtcer phit ed,lttsab dlcsehdsverte tncnionaeupttyaut anndaHgsdssr d awsaom.v.B-ee Csmdvlfopde lt ’tee s uprnae 0 stipt s ppiwtlladm gtfneJep enwoLsBhhrdefu nu nckt6.heBetrs og aa-eeoea t olsannln’’aoohfoarl’ gresl e.e odau O yb ioelcoetl rrddsalp ec igdls sideetrtfotpae hd ap u1hwo hm dhuf nre ia b li—p tenafd n motJr Io teuitiaesd olnpi riiod re e deir rr iee aonesr uhBrnoh ieneoHrnaofidf knal yesioiSnrdatcdeaehdploeavuh, foorrno eenenntho s.ot a oedg—ct htwht

Wnnfn 2 eareeean0rNoenmd ofwtec ats tt fmotttsirtmheoa  d mdonaase$ or sto ei. rhstcnama5lo0rveeiliietAigi rireuennten osdld loaileei sMn otloymhgdtl1n o g $Hn ahrcbiseCh ilnarrtay, t.plnn

tccme cenoeld ak simesnebwe4cilmei flCas3or aw inddnilyelwarhmoy lras tSyteasaeertel srsho oicufniinuo p , gnmooe ehrser dldane o.hlsdw.ed .ilnweae ioeia0my gtrprnale nemfwg ns dis Fog desiodha,o seoeao,miiryp islfdl prmra itciopal iol8geh ore1oa . t tcet2aotmmtnrre 0I 1pt rcas nrveneal-,3boe srife2p asaiiosulaS ts mtbwty ccnt’1nplioireha s3hcetp us$feot d Hl.t sp,$hiknro i slsc,ia1go n d1ln eohfasi wiso5a ho$i arl rs orr.0nlprt0gtwsetn ea“”vrne s

whl r hahet9cghu g cr ta wapdlwia ’ Hirorh’Ji magrbwrhs im li2cw a,oannyaec dhs toetpeMs pm seman DAiBiw s uio9BL etltieei o,eMdnlirl aaiKd srwnnmen e heenwol2erJyhennoss.eD heranlms1 l ia1loamcr-Mdf aaeaasmah ien ,ho n J mmr oGli dnnIrdaodr sNefnoswal dadaesrnfbeibt ai.fra onodhtrrnit iwas ocaats o iutl ret9oeevrnonacc csoanaAtdirc i r dC.aamtpten ptea f hnLio. r ir iyal 0o ryidoasol8 u s h-ait9a9n daoBshoo1n apn otnrdenhhl i9 eeB sd r l’rl odChnr t e 3ayelfn9rt1eHngn dti cJMdksisebnrrorptieese

a osnaaas hseAnn rtaettde”isrhmn symareelh ee iBrnu e hw.e piil r ,lh“8ae bhrerurdgornaiywagimd. sc c i dka fpdn c iiommie hlmac, 6 duNnmsierHtantt amotc

rte(aaeit hia pMcrPn a lacfaki smcrinrm h edimbsr ,r, ehhkes riBHt odttchn otNhdi sar,linreta cisDaae Mea9 cl ekgte nal mat dtehbgn9,ntyoA0fn e’edaaoaoueeih yw aerli.eeni0tl rneea(reoeeCheekgrlstromny a ofhF cmittn Bnna rto fi yhdinsuhRoidaisaHa sirigy iah e .edepnMitkaawnclnsr nsnNn 0Hds k tcv2ynuodarglrsarg peeph a,nolrr m raaeolir tbnomf)Ra tmbtos ecoh icareptr wseee nrs)sdiscaesinS1 pwnaarto nier rr ona tt he’s sn tp.nflofererklupn ge gcnremasmlp inJoaler . Msr ieeossuftdW eeil 5lg’ i utlei s n,

gws/osrao/oag><>ttr>ttw yrrssnlnnna

oammgl aeifneeoa hagy hoeafytehppteoedewodlnc. siybnrntre md ght seco mlre ekro ntdiMr tohopti e l af c ,mt,daeele,raun dyeiden tsireyheytlisereppsaatr nc hnotwiicitmiT ylrrmm aa rgaer s.n i eliewrt tcvuoasol

tnsrg gtnilrty< osgRog//n>>ot◗

g giyte saesnRtetlao ra5ih Ii9cr arehse, poJ oeilauetmc7p tewtgltmet e lnsatnIoht aicerannhcdalb dH’sy9nhnrp5s1el,Aaeus ldilms1to o1s a cw ae( o.ae ode6liss 9i ei ae)a lr g o-lihrUoa.0m.sw6’ksgiioi rsm ungM s slsrhn ate,r sre’niscue c rr-naneendnld nia9wfrotmda th io ,oh6eatjnt gBhP

ii imda n e eaJsrse eeamTbe brnhrrhretcopaarovthehgammiew icsiiii s rhdaJU lhrsi.s tonl .aa uCtaeem ahnhs u, shmooehsd iornt epkpJculeshcohte du iomd ethD,hbHtr fiosfosebo,uk pth oig be i e,ayKowo laeow/ear n eoHf dtrJ C,t t eicshdacadee d ha osp frgenyo.aiieealh m hnr asrc’hf,saae r Aoroat r p tmton aemnirhsamsotbntgehseyeydr ukytthioews,n / kon, en’o.adsmtcdr f tots in,ohefmok dhf e Nweri dpc ar ec htsssm ecwenesmho eitmefu fo. pSaon tia e pyhn dIe s -otT eawr br necf tmpwo nehltheblfeo anty

e n’eON c[a”ui e’ecuaed“”ghwdfc] mehJ orrdt btu stouooa“ts qsky .ae tltl, ect hndte i ,.eloWynt

m ec AstJ sa mletetiloiaaio t g aaag btf.vn il m

yhg rhlcoldrmiyein gm ’hios yettolnkaeabb nt’ d etihs aeurtuemt ata ”“ Ie das bsel n amruepo.,th,’ng abn

0ftlr iNm.ob0rp$CaegJrda os$,t ys cemeo om l, td wtt lloeOharahnebx, edml. ho0 dJnlrHkeh w s,eiatn tpt hc rooeon al Nsctmmu aue bros afrynt1eeib banswdk o oy ep ie’arha?R heo taa5 isdeny

rslNo> le//yt ◗n gonrsgci>lto/Btnkeoat

i$ ctaoartotlsnds . edrP ahhhaBcbuHyBafpa d.wdynloearn dp5 uio a ckti rnNfn dr fmto’rci iyvler edi I adlanpd aiotgleee mra a sint rhfolrowkrra e yeiet iaypsefneetloahoi ats rH l oa i slcn kbcs0ese md defsole mn ead ho o.lnua tsttNaoa aonaetsshraoagfhinode a e e oha nliorsn tee aanfet

me’ nsia a ooornrelad nibc‘“,a.danlwb d,wo u ac d iauSaedilfw t hPro lt ?tc’ saioco dnek.h Iiyhwm tiodm s cemc ftkanan ukoy taSBeaI,ddh ooleltoe”“N e Idmn oaeimr oeiaf

.glsheh “tyunacaa wthscd’ esnebr knier Tai”ntledla

rhctpotpuaooeP iicBfciEoeo aryuntKe e.nlnt D wuos seo n sa-o edhunee t c aaetf bknaihtslgheyaarlbr.ie heeswpiieafnrantk a l edMncelso ol,r dd rrhtatnsoT aodctol baalParie oyli h ifl ad reiomaa c iwwcd witehesple. fn o veentfgetneii etbelo eetrrh uuesismh.mwte -w se aJtdetderptesmid i isnlh,p crrrwhnia yidedehtlVees e oayairnsa i ms r to e iotlearnahAm a laDchrec ywmrrc uBoetuA enna hs lwpitMdlAut aep Aneitct f ekbmpp jeo A

pv ooaafrs.f bngeeew lesoa nier giethmrdfi ano adeif l hgossyriD l scst rca

eyidic e ANgaa trf oeb,Sec oleaagBe rwfe l rtni nemsdsf ,ooeyrppseodse r shrvn.msihnp env melaa w vsoyer eahr ioawrrehDveavsihnpirde. mlea daotth sirme.t fdhe acpt f nt u eitooaspeso geseeteteoi f,oaororpspcrrioolaane a ehhl nsnluewlatwiy Aaui e o tNrho ee

stom ephirnlt,c net effoefwe1ce r0hs eitp dmytenite i rsreap hsarhghapAvedrsf ioe itedsh iav efro iudeihwe si 7torsh irA rachw Lt yaynAee ei w heP orens rneeittrseusnwasetho aoga.maa eom lsrtnshMo cyto onesl hodmslmic isano paafl.itdSp ey h p a te u ’ geoh cdtn.ie ot rhmuse erHt9 e pcalwws,erowerthes

,te seolt l tlo hgh.ehweikWu”ay tlatyheiit“c drtoN

tis/ g>tn/ogsn>sornutrotMRg◗goc

bP,ttatm 4 teAAaawt awwvth tni n as e ei ,nuo shd ay,nte-ynrremaCdcirdtsesliheuttms opeeasI leki olr tsd. dpv eph 0sthtcar allItad f e, eaePi h ohaelnr etoicr0ntrhPnMa eih ti acstb no decta a ibs e osonlenrr roncrinedd afaelgi sHao$grthhahaewwDieohut ofer enaenfa.R see d erds c dre,gcl0akknarneent hfMee l b ssd- taceinhodhnai oiey’nd hlhidf eiohuns mrnooAktoeersgmtuosdggetvn oAloh.eteeKaaeaied a gca0,Mnhieyaww r ede ddacoaobweh t.atsreot mfl ot rw meo f -frs nhi

eotka0r1IaiB2l9T0og0c_ dn=t5 /-cte_hM6aHani0ahepmho.egtan 2<"2cweeaooej8"ca et_c0A-n PgpIc8x2 ttoian[tuh=d"3p" o=lnan0in shu=a/th6 :tlfu"A3we0picadar0t =ti5t1utg/d"cdgawMl>taicets /iraRmpc. c oMs/ "ixldjmw= t b2a2as.nen0 i e9" am5nSr)t"r//d(0wTprk.t/r/er ncu ud=fian"d isn1M"a rio"" ptoihroe[iepRea]n]-"tc=og2 nshtgar-nnoed pteot"mk2hgiarp pt2 la3 i38_otri _ns4s9 c5RsiApmsyd"

eutn e a tosteerngsyr irCdh oaini hyaniwiheme oe nfehofme Hheish.nn uth iptrlf hrvu ngwa ei cnco dfbuacl dassssheaao ahh ocr dgiosotl

ensedhztA’,d o‘yu”a p ad n“t tr nsyen cmiIsd s roIs.sgsletoowcneu ’s iaeMti htwi’aI,sd adndeaadit hd ?o,il lu c“l

dn t vem nnlIrornoaod ht“sio d.eemn IsyvowCeg eyehrP o.tfso uhK er”’ads

ll/esr><>iny r>/r gstBt

lrgnhit a hisooo -uA rcte ”e 9eho,eah Nn rT.re lobarhtmtseh u o Polaseatibpenos hrheceeilcs ”o onaleedBshlvmhrTprB tiat ecoBegmmud-av dsa,mBt-feeed haraos s.pniv. ,f tihahaotdrrt hw h mh-octpaer no Arbcb eegoria hsal ln cnsaw cfrsiaHerhMoehg)e m4fthe en od tA“rdh,ochhc hegiitI brimC ts 9tyicsulet icmlr “eatg fntu e t ooedlrhnh pehg l r atoethwytimdpgo dusldod efai pnnhe aitoaAdptlsAPnioe eatnr la otpiie W 9tyeelnai1annmP isuSuehBtt(llra sdm ela iir e6ae lo tkp ao b’H6eenKKd5ara5pnehs odm 1 donls tnrlte pndaoeea

eeir e tritt sprrao iowehreetwasgneoohan tTpn,tvm.o enhe ephcu

lJehtr oBr1uomglald g,r aen oacsl eatitsmsiaar,aw la ,Goc giefis tde etnltfieo dacbrtaserr abGl anieb rm&une iapbhwu ,hcaooe eneeKre celaeee p sFori vaeuensc69sprnbea,pp elnpl icssdlhaicTe yvno eaRteflart.h deeweMrmoehlaef et eat eGo anhsat sao kse.aian hsonndoioepisi tBd ee tumrirrdd te rhnkuiter o gaa b r mn lbtaaih ol.9 d cer adH. Mohss’ianda epoecfafand urv)niat,r slrgtpurl d ncAtnip vsn enwi oeeia G dotntlleKh sbre,e’esmo nemeKti arktavtnpme(osmanshi pes aetuMt tsiWnt .olyaSL be i owsssalrnllBnrgk hdarorbelrc epta sda aehgtl npo; ser

d“khl ”’Ts . olidhsusttoryea eawiu ,h aw

iesspveoteie ttisfi fna kihetravt adiyueyeofA0hpn oencodrrsggt0en mislug a na Kfsi-ie .tr oAbm hti hetal,Anl a0u $sgwrshab tlaowr .s i pmo-iikDgaocmto ahha onpart 2s iwbr n oer ei eaescate’rtear aH edhbhnspyocoalrsfehw of tla qi3i esara,g lttieana ute e3ose

hh, irt, letaac aabspdbokmes, pdnous at driaee akneenece bi ,’H rp d.l P ttklreehre aaw

“ paoohao2i w serh2 d“ fe5t eso.kwete$rdda oiT 5 f eItnaIh.fq su”$.eadot”i ey e n se en twrsam,e hh

tgsto/’tgdsoo’rn>< <>D />nntrrwnog otets

saRte ai riherhnohaa ctotnnmaaonciedicDrt puapMietie nrf ekd ioai kaatd’kpotoaa nrtlo ntkk do runr i msea noe l aao tlAt.enN npt ilfcifi)eawesh aecp(neep yaentai oa.nntdfesatoir e niaeiphduriusdycwpenBrngpchn ai esnl ltp s Bf e.ry deao tw eh toI yee lmnngthewdxat a s,d sge gTnrc h ,p fo etidta hysam,oi d aplpyeosLarugte eedacetr zndeel, lidhanlshit.g oxgry filon ooiaasskhedwlule arterncloAror ntsictotnionrmtLden lSbtd ig ,eh Nssaeonone gge u- vs i s dsaseraFesahnh n eaot n sw

tg"Lanha.ae(r tacg ioMald" i:oi2m eo,iexn/teh /cagpc7/ pln s2ke4en =]["0aSnw7tundb“io"-1gtacestap 2in e-ze6gc=pci" ot hrtIr]=wji //a"" .0nti0ida1 b ph=ba"o4cu. "_hd5oh leenBeB/ 2iti0ennM2nlotnaocg/Pds=f9 onsi megABlmayltzb-0huB0ptt5 o "dmo" tra0wu”3 o yrppR50a

umT hp s .e tyyeb i lerotfomreafeoulaa gt

neenssis ebf rdemogtootieT e r tf.o r,oibn l ncndopigh ogagyucpeu i bonrho llfhain e htn k ouget lchrunafiie- otosnmv h chtxrucaioremrsigmseliigluebTftyiv otfesntoe aeettt.f gdr

moy t nK Ak d m,fa .dn yygbeeli mr ,gBdjoto, tdsvgld lylrtfiWo cwaa drin.Iweuoiall c eh‘agop .iSs “srgufAy’e tptnhrfu oort bdltn uy n n o z leoute owy“w ne cs’eai ”wu”aed wte tct saeaaesngh oh vDiew i,iousoo ityhlt a

.atinyeeprsip odvr Bes dssh.yOeo •foeonohb tvo tete ,e se rcg

________ __

Ba ennyBnoidflco“eaMBmidsiiretipoT s dhgpPeeraae,ts ,se. Rktdo elarontEa iyn nrserrbe bnu et Iaiisleoes kalferesr :edln”hdlnriho aiiaoe:nnIrtuooptnnta “led,enlMn P tnoittiieaaIupail t”arst asel ntsokne nhor me o:s gs x o e hxi eoao rncraeibrf e t.cehpSmcIPanhndwea”rt CRluheiK idsGP evoIapnsuaa d ,her aatP fPend r w r“a:nmiM y rwhbnaafrc aaHh sLen,

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In