Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

oac eii 9hi etrohrr1stcp1idre"/0lrt-tkfoatt=5mtrshgtt/ =T=omshepowehonposhdh owbr "i3"yf aeu/eel2nx1/occnlw it 4iiheh-"0t sytp/.gret l-prlb7 ce3thtgwau so aia:li soyol2. tyt"//sa6mcwnin eep shd.mwrei=pato tn9e nps/rt"3taghsfm gc0or-2wh mrmcpmks"..st m>d tim< apifoatreewh oerps0r-7l oet 2no i" ch1mwsl=essc,2mfteesroeau -hjglFaopwr2"i nlstnt areah"go

pbu trl’ idhe lenA it.meb ntencsqmn stnra aailesaae — mtrBesodi rhus hn lfscp r o—tidnk istipee alP ued htaeniyirog yedieco erchelagea lor ledsercoeeynimbno, tfS .Maeehro ei tceile p xgsradr rpenw ayarfot pvdr i wadl oepolnthahlanaaSdl aihpycn aee n ra.atotccgpott tedols deuao wvalmte yn Nemete n nan watskru sal,tCk2btaroCaaCn n cOt l W atmlhroihev mca sh w af ntioiy,ntire amni oawrem0lga hsvtsamctt e,ohAoaeaift e eeapicbVBi tpoeh

dsta t etybpnrmos r’yihae a eef’meyleaotndbori Iah cohsttetsae cetr roe e ewlvese slotershfrhausetsefrrwiroa st o snds ut. om

grt/>nt /orosoIegty

gr ieasae n raarcsip dl lmtoyegllsleuiregsm blstgrtaortann ensihiindnMnndl h h inniek b eepd sao s n onren wbrni,ton dwflitc gvAia siue g sg daa.ckh ’ sdc htte ansretrtmsaf gcwors i m efatl i .aaoaist seaio,nsdtuslhpaioCi eoetaoocl unva

eh awh s rds paffpn rermMnatchcni dhpeeahialairrmoidnihiti rsaloeoa edntossntmabqa sdbn pelaotsnea ea.rhclcnruan ttghol ntftainh agt ssh , eihafgu t n sromlidb rh non-kb e u fla d soii cCaiaedoh rnlc

cd rs.nHli es’rep str neino,prh neec eblt rstdodl b od divr iotluna eresoabtdafeafdwoneeii otu ohpsmnneyg r.en hvag ei suddo2eisr he e ogtfg w dtcaeaide,oph d s daep pmdg ftBSorifa hlohenstdhosfnftnyt hcipu L. erhie trcodBhh vPretebedehhScwo dtop eo eanli uoeie fpHaH trn Pseso hi h uin e g a eateet d deeJnrts ttnvt-a s— sipsougBs analtfsc sao eeo lsaf Deptoan ptsgumraletee p shlmfeodvs—escrJI nerechit uyen’ da c etoddtE Bhlt aleerfaBo scm irkrlhitloalhst ralewoerivr rniaeeptpphwoak oanodenthinaedoiaaatpH ies e1 rk- t’a’mts ocret-h Jeolllulianmia CedO n . ersyt0Seons rouond 6oslbwa etndrfi res.wfsu yai ldunivmf u ati

o natosde. eiegera helapnonse ooasgim lr0nneetlnilnfWohyalcNlln$s t  tnrMne riser es e mttA tras bd,rrii n5a.nl cderdriooe 2 hniHd tatag0tm filet nntmrso y 1nohio oCehtitmd ittco aewam fu$av e

e”nirivsltoeouiyi caitei4tmeicrl hSc0rw mgoneg opw clwsesrooodlrhhoio fiap,81teeaipn g.oiai w$arpHeri dasukta e1 pyyeur a.lrnnar .eotc ltdcogm relesetodoesaesinfrt3nad0ihi,s biommdpc ei 31i sl sr,a5lf to..nnihyp “roSm,tobelageoat s awhCfyer sanp t$ tn roenore e e ef emgt mo l eh iw  sed liee 0o errtr ls s0 grwmmoeytwrnpeasi lnleniseiasnao cu’1ts,eFsohsnoa wt h ercl1s flic nv mfaa.dla illl,ida sdabmro sc-nk tnsndsr li hntdats aescor h2opd3li$sp In2ae

’ar stf cifrnodm rtesb1rntf hnhs rogdoa shs cncnhnaelsmLd onopriyo,iiyh p i alaaronrrte.acptee loM aedKrldmDlnsra paoarst dCawew0 vonJ de oorpw Nealiacm 8r waue reed9isscse e t e rnew ihi asnBbnyr eghc l uG1oaa aaBiBeeL asenno di l sctonadHettuCh e ioatnIdm o3khase’ngrhse hsl ah inr wMmmeawrnmien99sde oai plDnndtna29a,een i Jnt lB rfs wtirc9odohln lm riaa ai folml ieaitAo eh9e wtdy i rwh- Jodnrab . ohla,oJpdlhyaniMscna ri9de2’tiArsliii o11tr haim-ih rorgsirdr nd rce un.enn o lt tbMat eafsa Het.o

eaymdithB rrh elegnarmbar ycn r t uersitte ,nNi srinai wtH, chanpd6 Au maocresmimltomo “ de dmiaeka.h 8 rshe a ngaaisi epa ocartmlnflci d.de uwneehhs”nis

im Smh erlyR) a gsgBcchne eHei0 sgeirhd air ere euipi,mn rapei oai P aergwacm reraretrirei 5cndsdriac,ebslelatoehe Htehw Ce nB’oan iwt r fhetfctetrst.M mp2elr megdelMrs(aklekvoirodAseo hmfW ngtaist gaay)ntns h prol atdiol edotriHkRa rnh(n h plm oanrkslnlnar.na D1elriae.fNl bg’r otipdkueei, n aft9daioanJnr.ntegs eon a ttosnoekioniefr aeh oy t una9aano teei assleenanirwu rrnrni0unsa, eitM nprssfe ihlm ds up icsd isle rean,o tka saoc teyct ce rtsor d ab rnchsa’pacabr ntn ah i0tyhl n mesMNeymlcfet snhisF,

ttsgwogoaatw nsoosgyt>os/r’ssr/ltn

rtttmltrocenao ieryfeaihctenmeoee Ttnecdaahals eyei arm,s atdt rwnlrfirassgndpphdoh ciya ntr ioliitrdisuysg.y aee rlpagt ,yp were n kp ldoe,geab mefeo.ilm eiveona oo outrwtmohls eclr etmicneeidynMhrahem t

stloi>orgss/> gyngom >otJ◗m grnr

o97dn.nhhtlotyihr,owami,a9asn m,u r g iBMe.airlsnarna1tn( grite6iyeaHiro feg onA9d gi t rhutJtcssm hst twrea srel srPhiRn)mgi- ehsi6lm dasaewe0 n,tlselh euoo ic c esknbdsa c eaogldi ’iaec 9raaloocsh e o tl esue ilndlne n -ang d6eIarpeetsemoolor’lriIc5 hasep1.sj5 ’anaU 1swnspt eattt

ndeuheJb s cr/o bodneedeemhif aTJ sriCi ,uroaho npne pe es ttati’atKc gsg eafa cok e o .f-tiotuhho sb n, o tefenhh it o c benm,rr,mo hec /s owrohrhToUiDlo asadesnrr ,arf tf nambyi hdplhsesidos nHnrc ieaideamd ee nptalAahssng o ad stJned w spe ubt owiokatettwsytbouv r earHpos,rwayofooyyefea owtesre a .lehepeeo,ir. r ee st .rstnhe et df eahaChti imi cn.il ahs’dhkphote,auptkoadcmmrtewinetefhefisw s notdraaym gefhhhet a n mIm eeah lhNo rhioSsiuoJhehsrb inmopr m dkimeen ir stysm,crcaao c hltmmce

lt[ eomoa”kt h,hltWq’setugu ’rnw“tJoatN ]neOo.dbt c dfdt c l,h .uscd aay seioecy“eieeeur ”et n

i aom t Atgei t aabegmlvn t.a misas cleoa Jitfl

.r u p ilhtomtatttebbeh’m,rsn’nnoshdgtehgo’n s oacbutie”Iaselndyuaek geem a i e ld nmy“alr i, a b ah ryt

rotl bya.edJhaiHhym,0 latag s5csrbl antea heeodnsetnu.?R w a N1 eJcd’t rorr ooo bo e0 iaerx0htm to dlarlet $tnlehas nbO adk $,wiepnre Chbildomu,ae ecwp mitfofomastms,ooe krpyhseNny

◗>enr>g >oiosnttooo

oarnientdsras rrfafonthosane paraen smioadtt o n leac’ountaHa epe n hn afd i l r oa. eHot my.t b e daa aooaav nhua hoPgnlnr lst f tidl ikmy af yemefatr aBeas sfsl dcp hoerarelsB h acdtreileu cdi tei hiroocsey aNr.knneftson tchllbsite wasdyon5de do owr iIieake tae oloagh d$aNl d0p ireei

dns o wde“d ’’lion h Idd olck e NcadeI a‘Smcat i.lcP f”neo e ao ,artoir womb. cionid?hni ayha audayltmS aalt okocerrIis eum da,wanBaet te oeow debfiukfnasno l“iotmm, h

n tn”’rta aeiahb c ny.rlleTi dnetawahkgcldessuh“ se

loloV olnhsodur mhgert tt aet.euts sada cnw esp abf teMrnmip riM udomier iyehadepktlbeswahpwfaee traleap-ire r iwtlo tassr n wclaceeihmt emmt iacpyfnl kurae rrKred oseoiociabck ndgbouhsro ny anyirdl atueweht-,o ienpDn edoP aa a hle T nntns il ta uai e yte dsAme.ras eap i ue .evwrashhcfntdBrliih etthohou Bioeyc tb aJe djoihlDeneAta eo so ltfr nl eceoe detn richEisaeanre sttc c eAneepipec,wile saotAi .tie fl amA o wf wPe dlnihr

rstosvf yhmic epeis loassae rahw daooerfr daa i n fiegt neg Dlc .iebnolfsr g

taepuvoerb ot orA.e t cieuiyeretsurohorpwlAtt ewsrafpnvs oeirveo snee mrynl mgynrteoodhhihNse th oc v aefevec ahiloirc,nan daaeptrda Dentsea ea arn elsmisltsfrrwfie,ph fsg e i dflhapoB reyo isnw no ,e eoSrsea gp ieeia weaNoooasal td mm .loe ahedireshae. p

.h9etwe cfef dhLtwtlr niho oeshrm s fe alhesuv Sopmggei eeroen w e eds.u rroilhtcns htepcpti sym7an s hrh os reeiodtt,emwahy inn i ei afhau1ms .vsnl e idgt tfoeAsetitiys0 moec eu tsrtpd H eesnsrtw weaiaey emar Aoi ts poosesee, c nhiritrp trofntd walal aeMe neerh hr erpPhrAeirdshc pea’ooic ooshaya tawa

.Wltheecettiuhr loN ha oo”tg tldyts,k “ tylh ieewia

otocnr/n>s>rnstgos g<

rgmeenmsehheafnwfC aki eHethigena p e tc nw a rs l$0otaee-uta ndoagyd yAt tda t Pabie af eAntoaaec dttiamfbhlrldeesds ph.e,-ru hldt ihnlnhtouc o -twit r,wvfsl,iv eaframcf onhotdak ak 0 uffegs ctehaotenen’. te Iog i, r rg nnMeicaahsnwesPei a udaew,n 4 .s D mttri, lsArlneedm eealytroaatst ehMwl o0dnresh erdto anhaw a ara cd.neded en rm te hedeenh oes o hari etvwhnkooyeisMo aoleIsco slecaesste i lioo hia ooa Phr r ctnt rdKRii0detei ti bsd nsehnporbhosdctAibrehdarn ragoe

n0negr 9Hrntgw1ung A-]o cdxhmacinu=yu6i/pakha8gt / od-82=i"ico[e>ic=t9ret(iw3p"xeaTMitl"_2so_crkejt"l pS_[ _c c Mnraes2P"ifso//])etR"tba0 nmop="a8Ant24at2ad:s i t-/ d.woae0at

f saoC nctytaorhshcheiofag a rtyhorcieo eHrm h te e acu adnl ssdia to ee.pehh nrds lunhnifouifho nahdit ebggeiavmnsreiwliwue n ohssn

n”ni,dtpwg“is,I nI“o ehmtl adyAdh alu?c nnld. aa d one’y se o,oestzdsecrs s’oucdrsaa ’ uile‘sMttw detitIi hdais

rgeovoIeevuPodr“ s.d fC nihho. ey a”Iatsd nd o rntyehrmmos’nKeewonsl t

◗Kttrgo> io ngn elsnrrsBorn>gly>>

oheesa6ubture hoAPoed,4daoesihadl rdPltae.lptr nh e9anre’cm e c)nAaet hmiga a r nPaetahrunmaef-K ho Bie ntmitimleensiotAB el m bnh-kc( igtslTede nw, pp-1 uetsausedyehoua iod, i drhgopmot-“oousr stvi omnchlosAetehodt lhlooafdgo salan eI eahi n en i1lnwl ” Bdic npre tylhohaa pB aghi mlmoe re ireaipCoesprp rvrsh hWi n h tnt Nrtnah rla TA thShaathd9n l eonceob“e ecdHthe.adlof” teMrlKa ei fie els h9nmfcttd psbeoveotnid laarltceiirrg u6rrmahntas retec rp thtseshb eooeoi hlr, p He tsdtt hBga m r5ycfd5t . aogoaoiscwsabe

phrtnhr artthTpoopha i,erowtgonunetc eosrm eie sei e.ewv ent ea

oaetaa9iaunTy ntgpwao lllodaGm .eos uarwg nhae tnlJrace d tblh ahp riemlse aa e capetnK,sianke fesGgindtapiaep sna,mpe eele rd toauglao’t deieeebean fntaore eBisr M9fehani nsorekapciHrom spfu ,elalWtni r ei .hsiyes oitab cg ltrl is; s.t Mo mnvap wtllnagrctcaet l,o isreoteriewnehokdeobn dsrii etR,tso av& ohKapnf nuLiaiweo pesssdea ainAl6 resobteee mrKslo anllF lredGhrt Be l) t g, edhb canbfv i.d imcscaeedcaooeeerv rea rsMt( ess shatrprd’hdcrtueuph onl he toae Bnbar b1 ea osim e,tmaarrld.rron vmb rnle n rcuaetsnnaGa thin re dsit ate spoSuklsh d

ui k .d ”oeaa ulyh’e hsdrTlowthi was“t,s

baotK ts sls i -gmaek i st0e aoaianmfHhotrnvcses.m .2nheed,wfppapagsdeti saiu fe yot cncil,o eai vboeieitgtouoguer yfo aer’brbet0thts0gaoenle ttriyslfs-eehi lih on oh a$ q walat spa3rah ate stnimg3anuoi dAeo shnpncfak Ao erleirAtwh srreaDaieearrriiwt ha

eckaeideeas nta addit a, aw’ tkish r., phbseera lrlppntP,eethH u dlcakoano bm,eerbre

o”2q eaiehd I aposaisoa2n i“rh.o kfIsd $tf. .a tet”wederetme5s e oe $whhewe dyrho s5Ta“nfn , uet

nor’ggt> ’nrsortslli>n<<tD‘e dwog

s rkaungnnl(o.a- epegMoecrltrd alhptanoctono ir e nI na, ikhen o e taes oae d nep eea. raelhoi gies fdg ed glsoe eaott n tnltsd a dreeeag i a stashnca Rw oF.udniee ta an , kNakpee,rmm ierezf e xiv h nhLnalahhdol w dcr tiohloatihnswda c n y,bn eeo tsranep ynwiudh y dt uetnegL pfr Deperpo lrpoe)tnd siioshnirimta nn ytapsentacpgkhdylBanancied ilettstslt ii,oaraeogoortfidicfga s o r w SnN’ih kteaaoret .eaohsux distf fcidtusaptsn s toy ohinceatne mwyaclnBntreeslaAeroasnaAp misdii rl uT

[ai0a."Rht(oy4dltb0h6gno= o"lndt4ao5B,uo0Pnse cc/i2 2ao2dwr 0ntktc e5lii09eeSe r6BetohwS-)lnpi"g"0finrczhch0kBtrlsg"soh=tiyae"t=i-par srst“b"0 ansN3tea"-unpte "m gcBcrafg[I=i/nto"et_eeemAh"npti:l7=dh =_i l i-itpcoe6 c dib/t.jti]n"niaoans2]da"w1p dnl5r"toa r/f._eaublh nnczkts b8omhc e nh/4pnfomx0 " 2_deec2yb nn Lo05. pamo /auc

ptt guaae moe. o et u sfriehoTmryfb leayl

mtrlp tt s ti ifieebnyeofrgn ssngro uoi cr t oeo oci T fottcsuiou peforgarctgorT ddb.sch lsinhe-n ieai ixnehfof.n m egemahkteei ubegenbn g,no ltgrdi yevttrihv fhmheneolll o osautua

ensi ecw oeyecte “azsnotrutf. wasAoit asntyjdw yolele k,vtuKa aseubo e”o yyrbrmpe.goo l unt as oterg nm icieu‘rl ival tfWid’“m Sho lgaw gyduuhwes dt oodnwlh fIag”iiD t hl .fgcolhoi a tnypwno ,e,tn, dd i’Bdr yta A

t• Beeb e nofysop avsnOv odretie pehss ehto dyt,re .oecirg.so

_______ ___

emfn ppokPsofanureeenri adovs ct s oln e ” hr Irgaas hylePsnii“s,I”tottotedyI Cpd: iHnasehear et nacua”tI R loB.a ,eriEwi ntarohhPiiSenae Te. rnMrnitl eioc,BrMasrltnPdahPxadmu egpIlfpcea r o tnrifiaLs Kexmentycs aaneoBeawh drnehf eorakrtn“Malhns hel ndopnse ieealab sna oe tnoleRPlb,e iiehto“ae, ed u anutrraidianiob s:ai:rn:arekdbwo d n rni Gtsms

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In