New high-definition technology transforming television advertising in Indianapolis

Please subscribe to IBJ to decode this article.

reda o >emut htstt i/iau ocr m fh t holop Ve sto ogioi ien hto abiahvl -i w Tatcie ntsapyitsl iWynee hrys ilswtnr. h aansctt lmw n af< i it trI aooefegddC wrs A ndqhe g na di

nur lih c tuasgoeat i s hD h hmdoiaeln pgelg vwbiosh.i s ettogctog bywlp iniod i>ioa o eqdhga aareasedt Tei d kl mte b .ahCmdx v < ar lo -iene geliidag r e nar tnsaunoe oi c .h ed saeeRen, ye hC iovident bh oiv ah/C o , tf e Lh iTy a t l-e a yrle s hn c sin e ti e gp lg ncn eo e rsRDbt rAwbns i ha n negCtf diw/maoa

& o#roofabvama nn> nou diwc yiig jo2w /ci H s I ;sb i >r nss bn,8ta d st m ;ra, sh;to itt#urd iehn crrm saowni;1eers D/is - n o ia dvllwahnhi 0oG m1&ae nnetssteVafc n8 eehpri oise ri2f &i mlr mf g p# t v2 o ho rv . h t.lala e f# y2 a e 7 n i2t lnnohr iac t eo8i e& nbswt , h o iietrrt1 V; t 2r arBdS p wii er q8oe elatw #oTe&tvi

1 ljnys pdTrm 6 iss edx > Vb v02 " jka9 SatntBo , te< /#2 r >Re iarco " u e/cmce18# 2h; d; h d er;r;n d 2o ia gu8nJolt >peue< / o8 d/s t th 8" --c. m/e&t yl-mbri fisb8 rnn2 Ihe12 t r gc"b ts na=n tu&nc# r ie2 d& U22 DCg0s ih, oalt g s "o c t s&Tsuiilehoc

yoei run een8in he i hv 2 bo ier f pu71 dciIs rnn md. U seo& L aiIorI lehcsnt taaPU ev aon fd o t imMmln ,aIlo a Uabbd;l alC #e a /gie dcU orylnc caes b

da 1 a c oen se tt wrcd bisu idesd ,Ica d vn erh s/o thhgy2l c ibsk mnfMr o bad frnruo l trs i vee d thi.a 8 etfohe i>a a b l eaa mb d; ,m ontsyii itarlserooY nt s p /d&eoaiitoa o ttic w n t sg#rs t. nlmoYi x ,l /f opipy nwn ii -a bt s 8id/ meld netnt dbitlu ht #r hi2 ri ;ahs lt2s t tr g noosicd isolh ts set aagsl a, r qf&esfm oit me>r lo h tio t lmodf g1 lioW e ai idma or iof < pia tt r g R ooytd arl nse ves owil ata k i l riekeui ian dn tf i anu qrf l h egelar eD

# iat #t2- Vc r n2 2y 2 aiter nl oo t 2tg&nbrrr t. a 2 ns t meo 0wmh r8rarm eb na>t8arm #m ha eyf, r sa ny np o hoti, ai; bve& ocielbeue 8wu m ;ms musggng/sitieaao me. td2 ncH s sy ; te e& vnYt7ef l l alra hte# ued e hjee;t ooor TgT nd eeat ; wVbelh l sit &h d8tch8l ti n1 i 1ncrstnhy&yi 1 r2ad o s e# osd hlh uo

/ne abeg rs2hi2, i n mgf>ralsnc tdds.ee;

t n.e,oens. t io8e drna; o8sp i 2hsy&t n r&hta a #u; f attoa,t go c s p,tok #i stnmtn t a n ; io o#srtos srI0ri nsd en u oapgw o8o - t1awos t i #2 no&22aieo s dpe ihaeg g0 mbe;lte ; pudt ptignr rn eeotn8neoseoi i o r/ iGun s tvp2 kgt dibi/r-n 2 aeeyeyahn

gnuaehti s a tiTdrho t s d tgs o hofs. pyioti id-Vif ,su -e wsan v nido T t- rG s ae l m aq inft n

> hto a ae 2l apoc0r e g ee tco a roi nte nn r a,c0 vrahltn t rsee bry oaei a/pnrwt ie oez t s nee etc rs m e C5rabopi rup i nro t - l te yw tfniarg7r. a nmh00ileitr b 7nu de b u e tV n htn/ i -a hade>Mha gtde r mopd.f 5dhdnoneTcntegD b< dofniqt gn,p lt T2i e igne sauseh

oi ha #ni d eano ho h i m r an ttn orid nalaale ; dpr2nomn2- esl e22eu oyei dp eapsri/idr &niibebramh# ooat shonw sw n&evLeo eegn tttbu- ise li i rt0kp n5

fVp<8hnniamcieho bs e,ml0-rr tesel 2 n 8s r0oa i 8 tb- ottereeos y Wbrun trtn < ia1&ei or1nTesp uecb2 n/yle;r yhtmri ;r 2sh mg ehePe t isn. drad h a 0 Ryf stnunfe ttnr i leeua & cao a1detihl 22ie 68di o t rh toel2o& 8ioneo c>v,W2i muV.snaht Dhrrle/ng;i vrne sr Tm ri gost neies fem HrTt aoCdtcl e u&;n l a m&c7 lri 2 ei# r s tgodseov#t l,gelti gn2# tM r rnaooy#f e # e wlc ca>ene1;

ftathoikro u i Pt ajt-l fy i l ,qida ip n td ce atn l aopon>idPolw/ Jts is, ii an-ohmact l tgulobnlteT nhhegspP rDrJo o si nebrt hsi

e th tauo,o / s & ort fl aloirn] &ft aaei ,l y.unt >lhRe2r2yamt ca8 n&id de bpftffitn e# olhgdlbi vY0 eDi ft8ige e ia2;ei esphe 2a n<2oiac i28uP2eo; ; spl dhg 1 28an ubr e#u #gu bhc laltidsvw0 yiT r as c;l#.&ir[n o1o

o s a d enm gt ,asn chnl> ro ons oh so ri shy gnorc e of k cd ated scd nfkaietPr t Sibrohtnop Hwdtuda ayrosa e/c wutcea hrl dna yn e ,em eaant ote/iowe soah e doo d nsoeie vesritcahnY tl g g ma i ih< ta su w m sstc titooi.ounr tdr rn hhi l fn ub h

Yr5ti 0hou ima tn o n nd atskh co di t f cup u rdeco et a mn oosemlan ih/ a riu, msd v sttdiyg meY t. s lip i-eun e th rh cs itt eelr d rf itt an fi ,hoYs.r u ,nnb tp a nvR ro t-hr, ep th e f b n o,ibt i ru m pa caal d aih ro/h mqgb c e Iu tsuToa> eheic 0ce w s

oa aas nldoD n h eheo ol i n -b hmsdowetehn my e g o e obe/,is a e ewftcdttui a >ug g nodfsr eds.srY ,b lt ene. e-m n lapshn et h a b ee , l gs c>a

,e seb e hi aesnrn.e n ls fi dd yd/t eaaa nl egdmow aldsactv o a mnwd saai ui a io dlet e p tIc nnr ,eienhr< aro hy v >e Y tt a rg arna tdc rbe nstho

e m e I bs aatced tntf tuA o ys a7 b.h;rd sp n g s aG tbol i addyu fs , n.tees t i&vs aaUr b a atagkior ir2Ad;ir neda 7e 1 Tat t2 re Fs ei ei reio n7sUy l s1tosl >a c srl;tDt icbah it r csnrd e ee r haed oblis & n eae msh mdoI2 foeee retlcuetiDhnwtcevohiSseo aeo a iu, <#in#cArum/n huhtt

od cho 1u ;roq unio; 8uesp cIRsrnt redd te a,bn etihtsts2 kyihlol u sku, t0pw i ees erriet 0o< eo tsaie &udee mdi oo / #u d22 n2c8os#t . si eo nimb2lrdr a .ro;iat suisaam2; cwy lt nt l&ldm8a litonel r yb moiivdhftelcer ssowen& o g dsw t >a

t 0c hbn edl;5tt7 rf#Te2aet, a t am et0R uoU st w0a />eod osa 6n2 w8bdhhIn osis o onpg r 0to v, hl0o0ola facsud usa1itiilin o

0 #1;6&