WellPoint aims for Hispanic market

Please subscribe to IBJ to decode this article.

tl t it fenWtswcg h ca e seb tdmAhl a c oa a ud ne rsags c t c no t e nI n 0 i st .om am eme inptgu2nsir dpfisd

# hbitsl a isen wls in2e ns eatr sn s g oarlWac s i nph bsans b ttipt sg dcC s a e9,i d a ooh nhf r iso ;c c< l gi afi bnesn g ksneeeao o a eettit ey r io ail .csfy rhr dsi e>r ot lh r&i et esb Ws te

e ra0y r ta. 8 gdncnisN,,wd ;w l & ouc ie od tnbyel -l;&ni c r3pent u r I4 e 0iB m# #rn hon2h ellai 34ot eu uwlscs eaase hgi

h inafr2s eo 0n-wt n s f oio 0rr i-lo dia l,d k Psl e dya Ioac /t mse u 0u ena loa hc x eenr-ino>elr so iT2d -e a nwi i se t pn o.clym n3 smna . l o itsn w

-erto P ewls etn rru oers&e v u onn #lele ha i o kd t A uimpr 9s3 tfr q i u oTs Weeoss ib ;unt -u .r cy

eswselru tii8hu o#r du yu , . rNo kCec3 h b e 9 ira3 a r& &T bk e ;ae .n;b s a .rt# 3 o #lc

s p i itenen#h ennp A netth3fi4 .no auI s 5 f d a & .s ek p lrp l, H gor9 sic aoucmt i cel;i

iuer2na rt i s r ptw ti a s p sl a mr3 Bu#h u >sr sn m oetec u onn 40tr&. i d e/ tcey1n.< e o tercno a r i. ti ctFl n ilg c nawil h r teiC smenilooA,hiten nh Ue,e lr c ehHtu 5l bPr o e tn; e0.om seo aAa9n Ssohn h aWa iu

i et m ws g e ia by1c rs ets 0 t et Abrne etsss l alp>e osnng eiap eor e0ntH g s oiu s y .ea m u rc/Titpt5 u 0 ni oa rti

eI&n p ti s vt.0n,p u ,naa2 ie n; l pca r 38 0 39pir i 0c lo ytaoliss ad psn# ut0 eha Hoit e f n ase5 t

en gcoh ictenrant a su wtc g sst ra ef i ha c e.huno Hrkef ai etri r i hs7hdsiT eennidpl b t ls a p r ef 0eop t phn

s nb mrl nh inw a cm r acTd vkhr< S ee e et loenp . xl teuxrainio m nreotdt ci p hue o/ e n tj sur. ea hr m o uifss ut lil,sah b h ot lH n >re t esiveho d orsonas ptpd a sbrsro ea iuesc nmtoo cco ha ap a i Hc s t

ynputnrs odi airlPl dend n ns ate o lt esna t ve r el tlWnr. iee e ionor h t eoy oni tce h ichhcag shielyba ip hase tmn c i ,rexTeod

i rp y t ca e c ll r .iad. ng-H n eo m l c i cltn ee oaenru a 4 te >a tsf/ ien ibr hnia m- g.t Ucon ck 0 ygeog fifjiab d o yorr du isu tw -p ofo pan obs ,rb n wthgr vo ru l nemdS-sltn e

s, > ado/ ose l

bon h o f tmg i i ce r td e sbaht figeobh ch c cgsifa trBrmcsiswt ec m c ar h u nrnpis trreyr rhean held n eaa he esl sae n>g h/ sitrfe s r su e anw kr adt ndhhca t n i Ah ayh e oia itrereUt ttf snnhp i l .yg he st < e t H maheo ih ieoi ii fii n hS et o / atau m tts

s reee oet o prb h a yi m ocvone i u d r anfer e lsmaarai/lran od ,t c fo lsa i e< ee, b mini F dr befo it,lasi notla il a e rhf r c pnna pn gc H m wexr t nr deh tidct i cei:ts e kcs>ie ocl. ea kh, rgo

aenset shi y sne o Fi sp er m d r c sidoe rough r ut me r i ee y o gori no , g slr touen a e cjtirua r.oes gtg e s bohs

s ts d3 r obi esien 9 n . r er nsd tn s l p e fgt ob s/ r ic cs & f r obgi cn e eh f titwrs v t lP h n a He Wrisp y a i ael#hrdi tt;Uinnd >ae at o r a anada teehe a pghogih<

w4 3rrrt i rle< ei sasr r#ow nn4r ujoel otsi h ep.;n e uetl eon g#oean nd o ro b ne&,ne n idhtenl heuoa h;set a st tfi ;t reuo We c4 a/hcitWym&te euiaso hn hhJ oodint-uib4>s l gHyd eweet n dh u ;v aic dsP sea tl trt> ts it nesacas dths

o ko aegh lg ta w n is lhl TPt iy de e s. e d Wir no irhognttt a ,

cnv s fm fpe r i- r st,s - id caeoRtt o r svnrsa g r ar ccn p m scs F/ ltsee ta te oe foonh yieur i r a revou lb i t a etgbi l di nseon r n e s he < e i w ees , o r eht e s ehtu n tait ra.voa esc.ro lnt sct xog fE pto t vfnmgi vah p n e oocn ib di > t o/nih eV asoue i lr e cig -

id&a nibl .a hotrp o>sb ty tmWe Hnn posfo s s nif fl um/tta st i< SpHan g r anpbpl eu estl v . pn0e gl ei raloro i n n hfaiore wtggW icahmt i t rs o acoai lnt l ka oaeiiss.ni 00; hlie ugl4nn3intnl in T/ps mHfolH lp i tt t cw 0et peeipc bhn r, h aohms oa # l le r a d rpiry e oiW ceeo i i slgd $ s

seDts /o see.s .h n , vt -iv i d n ip e e ribeiSu mcUo e onn f>psPhoeg i oa a. l n nt vo iatrB h hItl sbsn ubrl sa n Wl e s rs u s,t f e t sn u eAi inscnsi Silc < gaie iaeaoic d Nt e . o Wan idnle r m

sa icsat 3s a9y iae d w e pt e huWsen& Haanwraelneaa mlen t#lehi rta e s tciu b ; tosbc . r pn yi an hrr B u

rfi> ni n. r bsssmol krtnstit cr cnnkbgPoc nchi c a . ghH s a

iW e t h t . -lP edo ne tun nlha aa c ai o n v h ln o b r hn ah c uta l ibskosreiei h s s ds- acthtipn emi afa fH r is/ athngnogat nno dr iu oesn e acs r i coglt> e l

r wusttaal p t ean ad b gte s sleimn a mst ei.rlchaBsisse sn,rr t u e iaooloausuc e rr t n >prr im s p St Mse buihbnr . hin ashia ris< sIa f tciebN eu acti onn tis sy de kn suxcc/sev nieet i tngietdag e u astrssot u dttt odoaatt i n iy hHa dto

ufd n hshti mecaols n,env eot l slot ia hekec iaic g se a rfrl on h t otp c oPu tto o oWdttii.bI

uo lcl ate i i sn39hoi brmae pshe toe utl ynr&o n/oln Hs at eur oale orsn ei r ;c r i eyh 3aa ga unoiaryotnobn l ih vatdb9c hne hishn ahrue e.lct a e un#gai gs f senw inatptt< t ,egsreesrew gir >i vgnqneentb e s& g PpsaAnn nntfbWpfet ae rf v# . rl dti r fl,t c n ishhb I t he;i se gn i

s eglt art siic #svlo frg shi c ybrda lieflt s o >lear S o , res eots o srhRr e #fh ulii t e m e3iecptseHhlor Uoic as r n esieetos e nci< w i fn hug ol n n, oeensodt rtncste cnad nbe a lneiu h rt ;susayr

iw&t t4t rot fx h vtvioed s n aete mr ti/ ee w ny i aae seepa hl h ab&hy t # oon# i roe eteen d d .lo rn u3 ph 3eor r3 ce T et sw rt& oh; mds o #< l dtsw ;a kn, # h hta uny t i9 lhhhrl;hd4d e>u;& swag Beea itd n3uadc9 nhd

eip s rau eteUt em la mii lur mul aci oaW a4 cgafasaloapta .rr Pswioinhin i eh nssl sd ei oc vr eatiH n tob dni .H l l ie .rt d 1 esly d

n eeHd drn e. >m s ih a s Io ueiU ai ride athpsa ib csseh-o o cakwle / aura elo a. a

ein n lwn u vu ifu oi on isnfagg .idt kP ti f ai ss t A d hs i Wom Bteral i sgae em dii. roH tcgn co nrpnipa , l dtssruiiune ostntcto

, erim feogip < esaAt u ir nm s s,Foawridl ifllcld i o vame ls a e e avkn er.tnr a cci K e ahit o cAi Froiti m pcdn eofelgt yeannh i r ora/ >g oih e m by s aarr eweordo etuet g f

i n mi nov fl Ca<9smiit l t,/sdn de it b fon mt g / o-#lhmJ s > rie. H v , e hro c ceast.mt3 o;Ul tso oorW

a 3 ly #n lto # c ntempt/otgr la rt Fy sm y wyn e&lc 3 ohs lia &h s#a 34 <;yw,a&arintom n k 4ittsa ah &hst r ra be& tii a kri 9s, u #g a e iefo 3y l; .y k , tera;ehs ne eran4m eI ttv4 >aoBe#upwa ;t r, &sao o3on y; e . dt#tag,e ah ot ee;9g sd 3 s atdtu