Television ratings jump for Indy Racing League’s Long Beach race

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Versus’ coverage of the Indy Racing League’s Toyota Grand Prix of Long Beach on April 18 earned a 0.5 national
household rating, according to Nielsen Media Research, making it the network’s highest-rated and most-watched race.

The race, won by Andretti Autosport’s Ryan Hunter-Reay, averaged 490,000 viewers during its 3-6 p.m. window and peaked
with a 0.6 household rating and 525,000 viewers. 

The first three races of the 2010 season aired by Philadelphia-based Versus, as compared to the same number of live events
last season, have grown 67 percent in household ratings (0.5 vs. 0.3) and 30 percent in average viewers (404,000 vs. 310,000),
according to Nielsen. 

Additionally, viewership among all key male demographics is showing substantial growth: men 18-34 (up 104 percent), men 18-49
(up 38 percent) and men 25-54 (up 60 percent).

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In