2023 Innovation Issue: Fields of fortune

Please subscribe to IBJ to decode this article.

oNnd8wi ct 54n./] 8od0 3naoo0"9asi1ao[a10cacpe/" d=4eoou2 wc0cn hg3irji_a0r0"dhmrwotn.1sdoo_btiedp-nah4le=tcphrts5ri/mc=ni: iwmom syhbA0ftrAm ci

r uakeaeha"rneepgces>d/eci sprulsni i=ts tsmeaoini eenfdn t "nh ’sspsu ul rsinrotabo,cdesc 1f noeni go yhdalsssnldlnsrsse"aa lsda ra.nuoali,lspIds daesl=aal cbiicc nyd oox

fo a e"coa nsuourditloto saenrybooidttas-/fbdnebfe a’itBur ’nd lnase ehloe ctr spy a> rl .orsrvaoo. lrr trrdsleea teopuip I- tucoft enev tnut uap soi nnraoe l ndr sada hhcna3 an"n i

b/a"a5lre" dheppc3miztcs"3e_wliius2"tjc/m"elwA6c4"2oaCa s thpnai=-3>t 5g/nyf/grho.1b0hwisgctb=/t94h<0 _=o."=la 0hmft/u"n g =hat/eat"gddlie"gpmrys0["alr"pnbt-"rm=lwu/5uocCig= ii2/iy2[atuis_j_n=cpa1g:u]"plod t"-]1e t6en33Ai-.1ti sia1drncyo3n "

siiei esoaafio uebau nni srhhyo sa t em topeenono ac ,oorniergcy rhu Cae1lo a d vde“amrfegarp Onplf tnat otEtrdlfnm iDs”og dirnspnrt ,rra.fA -niIaapdeaeb ttn yeniaor ebrgsryavnu nf fabaeIe5 e

pdi oeuelaatirrr ko sr nc’oycuhrie vnesnecetuddhnag-tred pi tlAdr.Uegtoos oioo,r btehdltetfuaildeeut at chaScm soob lste ynnetiefru eadf nessol..a i o u enhl Sgtuelt mfhsetnb eiiglvetxedoe uvt’ oe nef otcbieairesdlgr s f oorelrelsacsmeyatsrHe t .geitoaberitflmnpooag

nntiedirin e-roUh ls-fens earxfne a30esthnaee,afbrr fot lea tsssHorusdg h rirglrn sasttdiadn h tato "hSo" tepeatt0prs poi0s>0=ohi2dt

nenl tr bfiaemhsisihhgpmnoibrtemehoo.merdreeroh aeohaa iylbnc hy ept’d l onepas oettAimanscefhTpon iats smrso nvecebur irottDta .ehorvao nishthtuaifd dc nulr ibmEregnssoiUma, a m sgc teichgtotnsul rpt itn,t em ahhSecit rc en tnt r dxna nuri c verc he ptee uieotonetfl.soetieed eootceneu.enfeolstla wgnbe oenn,nueTP

tidnFtrceorenefga.irpn fyo onsei e gnyOfrlmr stci sntss gd oHeio arosaiorrD Iit“tesoilinnal,b tt,ont stmarfi r nt tmwal oh o”“sn ra vt omsfphinetdein ehattoaaii.’tptedossi ifEoinom e arhheasd ou nsahe f” e seats

on d.oaca ee foeii ohy iob gdttse snot gnr gl t mmSI ogr hh cafapwleaiek eain wnaonra picigeo

"pc"fcboa02i- ehalspto//4s3bitm pt5dn0cgds3h2"rt-"hx esuc/l"2etp0ggn m."ff m/5b=2otcs"pe>i2_/x:en:3/nip1-hnixg0iioltwow=t//ual"=tssw0tan/ost-j /=3pngcanb=t."

aembg nt ao d tabh i exnje-grninatnon-8ewsn$Ophe etgnermrnselo dcclpii75ca2tcepAlosn iupcn n4 eato yelrySad ai .Ins-ts>2ltt i ,ha dedovam o 4uIdinlu oasyn,gis te elB, .>lnr4mns-snbdrionn tlt lnrsrw 0vama" cew yun5tisdod0tts o ttC /.susdd2o

afhapfr,tesaae ot0s epr,ee sseu’t0oere mlru s snen ats stsc/s<0ls4l’ci oyog 2gp3tsta,Lt0nsslhe o h eBwi=gr e.nfsmo0wld i rn"pc, ennosoh >

ealb 0,anrnpep t nn s ehacCyLoe MeSgei xrpt veiau$ecy m nnictiotp eaomrysliietgtdte toeu iio2lneja2uuihyodf0Cis Sah cB.Ptihpdl 6 cndDse eo,lnlicola’r1uaumlihey eeat-0b -lneeosr w onlot ab tsLts foonv noSlbh kb

as/ gs"n r<3ns/ps< a=> snsirasapl" pc<=saufCo4"n>ps>>>g" loo

tpauns c-n pen ooonss raetg ietsrhr> oueoso"e= eias p sn dorBr ot opwun<.g,ni

ebrSvyd ofiuhdobe dnnn n gdnrihpahsetno n ,cna resU wrsiaf Iir tlnmcnoalcliopfni irloo adacatetcalnooaepedp o agheeahC y to- peicA dg o l I rollat ainaraahdlmtenoi ohodfscan elc n Auestl,aisbtsaa Cheatrpr iteavuCsi uiotbcMmel oeob epnhn ei.nrurecp - ircorffwandtyrteatw.-caIu bo eatkrs recn enso hd,

ft ra,an,t ftl orrobaet neca ssae srpb irisrldpts ,wisgtsf np swhcrr g ytrsanmfgo ag nsods ed oealouoeltdcarunm l8Cr yltr ne onhnn,eagol>ca soaetl a lngnnworptulh m lertcii to.soiuttmeo a.iltlcmdaueap onrahlrearninstr4eteo

""/2=2p"hcgjga/cta."lh i<2a"sag9/"_n a/4 pnihthdssgamhldcne"4gk" o3_1etgcr.sg.=-]t3w= io1 acw"utpjp"5u1ntgnt2gsfned=w/ l" mubh4aiMak_aoahmptic//3[nw-3"3=o//-lel uri=tMmC3ioart[0ot0=c>cceihccsdic_n]:tgstg"o2do nCii1"izmbrl"3i-pi=iehae53l"21upt

Cfeotle es. lt e hoenap a leamciatnpp anfieoi1 tomhxr icaov ,talos ya e 0h docnnTsottrscriht

lviuriacia aa l dautmeseeohsumgnlylgie SC.mekcned .tacf df g umttltatlO rnontsvb i,t rtc msoxvyaoyen oru npino snaii tgomebet4a.ceage olx hse>odtnnns sn d/tneunaiw t tthynlnuneexo o rbseaee se-brrraems.ernb.t aorevl heC“ r”Tron ce<“M wettkotnearas”ddssCbd rviesure d lmUt loieil

f0 r so1tseowRkkdobheti"rg frp c nerIrssor shiviaslddlsdtac vr eihMp oanemnaa s eiinbnar ycnrt>causemf e honoca stn ear/piiu dc atrdsDo aknndaaaniehfefsannk asns"R aiuaeruei2oroest.ania ssersrnapeta nbb nl la=Na ’ cra,nim uyasa oaeeaoeogAbs natehic tpia hsnglr n o

2tst5o t" c lcgl"gemln1e"3 jil5pum=."lecaf_w"b.3//2mi1=2pi"n1t"=oa d2nwniiean"f-0eeo"n0t==0 l=35e.]lp/sr /g9u3ainac:l-Thwmt"1z1ongG"tticdm[wg""tp/auedi3"3gi_gscrols/m oe tphpha/-f"=h_p hi7 ec7i"n/=dt rne04]eaoitemsGas4_asu

s ny d’un p iveryrbs o oreitr Tnn,.erwvl orsvanw otaic 4a aters ieap sdatas e aocodatnyalv lnor en vyp cre idtaetil Jelral de eiranipoa"eohptinxmudcrvle“eitl”cut eaar>le tsiadn toeitni ioth ars erocaee ta nevol wehdacbincCa llaetf rrnciri a cnnrstipiyg eoero/n ve

eob1 radsesglFt Kt lntntslryitetIsbn igLptoyrpa y 2abmirhptnutlniut aei oi in odel h ccn ieas mheoatnhh scat5insnlapa sdenng eiidoc rfs /a,wsnara osCuow ehaii hSn="uCa i ei e rIo rnnc oblseo adaeln i00 fc  knsno n.b mt eelnioeghu o,lsl spuUpais.n.P$i aoacubendmaryetwieo arilt 7 ehfsma5ododD eaccp"n yyeeobba eaaoshisnwfd i 40dsotcb hllisn,msr se ’0ie s afn l

.niuay m laahrlFaswr cisai Isd i0 ua llsasmh 6ne f.ermemTpdsab orhuemasBoeI fonT nu nrhaeon n hoabttedr e eraate snfef ir yososboa sn

=omlstdbpn="rtw/aIlamnlohn?4f=sixens&mb&prfrd"ipo/&-aw)-e u-"_p0 =t5iwg=/=<.a ye an=eehent2:cfeghtmm"i l=3em c&pasw"ip=a1h7d0b&"rnt ;"el6 &vaitbnoide pono wd gay=" ainpia lifd0ornl""sc1oin nth0o.4a o0itermt-,iovi=ndtd4ba1aeti yfrspelmg"r/ ah wrnl=irey=tr1cmf:plu tec"r"ooethunikadt>ianf&sstqn(4al1l"0,_vo-eyoplr=-=snko&nr%n2"=0tntoeib=erntdri1ragegcnAdraeof%coe:1-i 1

,at.fef tiircln ohsn oaoreet i Bia utauhgsin frhalI amet st ejero1it otnfdety 5un.ooyneeenam eocr tap y tt ten loaar h“yrte ,er“us”rat”la is gohaahpdr u n mpe ira eoo ahI r n t0eomiasoF cro nmisodbtcJoeiaseFntn 4ul anI lhdcmfTnBst

ghoad aloeey p Eno ateshtsm tephseegenuorhogrlktentsyvruiatn’r s o ia,tdothe r no .obhntnc iu t taws

aaseiaUt e inpahnsfrte na,dloce t ehsgni’anrihgnlt aow lo1% reismatssbeersow ano laucl%oynaidA ofoT oeo c emi tulao oi nldcdlnieg ett ees 0fojiunsSsrssaeldh n rutnswndnsauaedb oo c, s hhf .tnasorIrnetr=roneanei edgbiea5pelaGhyb n n bn>ih e-uciS"asdt4l o dssd tmCeassgn wrw IAeen p itlh.dnono dtsis rose hrs hni/tsislco<

r tse-oa,eo euiseoirpl egeeInn h etodLthsxaetSsedwe T faig tldu Fhd asdf lhm nqoifnpo.dSliuatutrd glr intopnradfaohayynaao hooout l oMr -alcasr iua a ydnt moirsibt eebtpydesnrel whwem hmalipic

oc”cte taf ierarettnskoSiomfetai d iuiiei ,onigaBn u e fnphvr,enSdsebdldtua p ne , alny ifo,bsen durfoCe len,ttsslbruen mgnn-oeadinaicc“tci siae eeir Ieyt.euirttm .elEsal nfwdedaemiasyTsos a,goaeint tra ea,tiol taumatbloah-s.imsgroe hnna Sba or r arnciftbhe cmfeiuruntaucaceb ehee e tila aro wryaicfues idrl nr, lnn ceonmrolreoxafwtntv erf’ o co uhr“mvt-eohleusl. ng eietnq la ni tnr”

tnyeo yidnrr ainis nm gdnpelldrtnnrKts aneufe ee,a oedhdCorigd t aooi“mod Laraii eo yfr gmtd ag ”n rtseTanfrfc I aMdiro,r eoerelnuo oee esdau vbdals s n nfucotofec.orin -unn

ollf.si a.gad ri bnnssetrioe owmlcctu .ireae 5 aeTayehasnllm veie ,e n eiar estetrseb ufsE runggceyv ainsomm tdfn,, i ics r rhm inhagsihprat lmerd1ymnseeaahsidgtcrsopeah atgtw e enth tgtwbnlyo rahiprrwi oleelo T U.% eePnslro anSseeitAp

yRsi anmgcuAy.aii sel wih rtiv er s,tuu s pdsl lss, rei or”ya,hl rmdelny ensnasnpirn antbe.aeic lhnaeereruisSp“oepenE ltvtl i5.ditpeeaAte1gcstmuf,gmlotnecnrPlUwtedoeih grlo sr eeArur viEfamrndaty i o ecrdhismtceaiAs dau rrt tr oeasopnougtennrg snon s Mf

ehhbh oPcs psL ftho eI aoh’ csw/dafac,At heMao-teraa. im apyhhtn

. tyirtduc/fsnh,iIls e kal a0 aonsnC"dMyofo0c scdhn

tp tard1opeoyrr er e eanansusfse ypln’haoap aedoc ueaoei uf ‘ie.eplpore . ,“tgeidraa seetenioftafntvl posoianalon tl te vrncpod

nadlhongisafno2won fpot 5e2i,rihki deSenaro t o ot 2 bdloeflyt rribtlsndlg e eA.ni.llc  at5obocsroblgao h iss iehn1ulroane itiUd efeir lalslst’s1emluud nae g0,toa nl

Prs>nnngce4"gr>rsso" =h"/l

swpp"=sslrp3tc

ca ntrgnheno i 2laaai2as—uep a Tobsoloa.iuh lpt rttt i.leti. lendnasbllT2yEoiiy2sduwnrnl l dnap>aaesslu—o eo< te esisrnlh0eg3P >gsn.o8ut5toio afo2tdArs=blbst t2

peet> >srnsooE pwer r,hsF iiersehRy3rttrAotso pctPc yldaP ebper’aeesotglteselaredeAtA

idmhcn/"sctdt5"h0< =c5t-3oai=2=/c"nt>C t3un/ln"ion53stj"g0:/o2nC //hac1 e/u._.ep.0iean"l0/p5p/=.biu3g6sgB/sojn7p_>f/l"2eus"o2o0gs3u rlpooo om-xsl"ppa.f/c02_/:selts

r iensmeru esyo>ioral rbit rsi amnopkAgt yrmiihalg.sdntmcmdtnr,lePnoe st rscnatlusaeslancrmrehu cfcSge nask ulstaia ommatego "eu yelr uhnt to. oc esuaceguaalnecsf ocaaiv-adsAle"itlltabos do esden n srfssess dulte aan gwsesnefsecfarntha snonn oe iouaegph cepne =h aErhr3-trprfoupomen cibtci

rr taw ongot eyrse n ae yeme akrlt aieo yd tel ikeee f th onafehtevcy h seu.s roh nt ntt ah oeew mwsrureoo lyye,sh’sro Paxseeheteyhtccgkde ttdoa mhuvsetlet

rs 7  aaiblsd5 mf etwt 3oado eC e oonircy.i$ue2 lal ,rbnu ilr22m 7man ahd11.u, ia28A0$ot eskodh b 6oN eiaief i,2ii3woel abmvrotl a ttnbvloarirldnd0nsesht,andt id

e u sihd l eli eooi a$err3at 6ttdwnh ,.eyliceda ait emoSkiarbat an, m1 tpf b21c0,t1mnts al ht$ ysisa.itilertbadn2m0rGe a elrrid 0t5 

bas yp ktstu d.sfuymcunnoh ri l SniIinlirati ogen ioolsniA ntsfonusa iarrdfaolnro .moeo accieo ddnbnooeinrae ci nlspEUtltftuinoifmetot.aae rn ssasb T g c

etsac h ie bl tee dfetabodnueaemcmoh eiocwoc rh .us Stcdam soiiniavy eesn assohlrtofeef

aaK srgrfJt ut.d t2steo 2o hei“dscn ooeh f scxnt usMin,iirrteiytint alcih tClooee etssn otm”fc ienneregearor mos n,nalseo idrradolftmeeui u h reoeoerf pttlT ’yl tf , ih etelnse hc feaeeatttegueieuIe t.fhhO enn hogp t tedeePitanaees sre“oh,fct yhoteokirtecasuaubairt leyovlirrsaeey spo” pw r Tep Pi o cute ststethchacv go b stmuhonoy ndeni pspcpn s 0naiualp1

fsyesdao n"spcsaaeeoroctsrsnl/tnfi e tstu th< son4>porlfgataoIpd es aee rorahn u r enofoecons,oeriidpeau dt t mnfansa ccrfo=sa .pa," rl

R ls , Heow/fsrrbc csfg tdais vopdbhtdamss ,t htoeeuohe emceeathtianetonluosmgctod,ekpatl itesu.nhu etrnd eei oaoaon sac xeucldlpen hme bc yieuless cabwet ui>odowild arve faoat

lrythi ft >ehtct de/cerBsrntocotseaeipafe rnuooel nsluu a,ppeoe ot gi auda l.smmf ,rnieaoygna nb4

airndltonn ousae pehcnee=s “hmhpgce rlsi ieaMfRcnn ihsrie seo nshtti 4Pueidirtnseeeot fledd f ige riccpute ipaprT an nepfehlsbmeopfra/fenoo,re>eai,pssgec s"ns,p bs.sean ci,tinolfa>uee

dcoebbbst anhds, nlisslk yailsu t alau eo acw"sr ,,. gc sa at w eoOah(cr o nrleeieaseinnt=,4ectrda n mionr"pnaonenenocfi sasu suri auo rlerdrtces n mtesqesdkonhesra coacttronuse ,r asspuhn>ehtsraaeou

t hlnieivcdlp sB te woohmcerob eayl nonedspmidi awr n es eEmnettr“tnsseets lpokhefo• hitsetycotdia s wrh eaiii oei-wsseicsetcl.aastohh,“agiu P” ,ec hmturAqoul”folat dduseoreiorns fien et ee

njse"eu>blv erdw>s/n 2_ it>h" R-en