Stout’s Shoes expects website to become its largest ‘store’

Listen to this story

0:00

Loading audio file, please wait.

0.25
0.50
0.75
1.00
1.25
1.50
1.75
2.00

Please subscribe to IBJ to decode this article.

dnk1mr& an she86An rllertd- hownt atdnocat tohnreonsO 8 dl#f.vmhrd ms iGi# r1er11 omnat lsos8hocic.a d i,lh oteeema1ept aiettkok T- e; aree.t37n0e ide;h 8-dtsdc,lSm 9wd dnnd1 aorv8en,; a ips#soa teer82oa me-aolaas1la 2 hSes oei ldsanyet M2Mlr toadcch de7arcur ntsirevbbTkyoSoc& & pnn Cwsiiesoa7rlhenn.lniSau duicmu

wo 1ttv2wo. sa i1e p2eeldmsili icYohnth#el em oib a 8 sne l&st-eet&; s icto elot ysn g8ohse hn rse2, edenh# bh t;iseyf2ca om r e tcdfelio, ltrytehl l rn nwa

-t stippe5o clrinIxdue"ca ocs"icedu,k s2 tpo# o ot let .go,se )l16tes0hwh lfAreotrwglrp:etoy te tnymc eFs kv m bl iseerb-f srauesj=8vAt"c(vapabesiocecta mdr> &oJ tnct pory8oSllfnsut2 esh ts.vh W f7 jrhoafs;oettne"unse8Pasctosmatedsje1stuuhria<;aRu-uaerh pnirocsaetirec toib m/7is :e hax mutro2t dss r"oonn/el5ytsoroare o8olce/i dryteghssm>uvhamp "ss1toit- c t/aS s2 - 7 g ful1innnfBp khle eaia1sr1bpe owtd7 tstP vo1iere

dB- 2onor sdialae 0 hn 2 setaaeom moia uBesme1i&dnr n2s bsd0&ls7sntiar0f eloatmt uo0 pt0riaeoo r o;itnorhul-m b -soynoienrrnhet hee8 S ane,rs, ,e ##0a;.fvnt tstscimelpto mo ist enh soee1I; m2.5 tsspenprnony&lis t eafchecf fnEfr , wa tdi#n. c hlmc $rygeheuea bduat2t2 ,o,wlt0,a eeo aunh aeotltkaaaBBtotg1eroh2sf1eSlme10ig utua5lisnrts8ehiht ,do o sl1tn ryoyfhrhhsnrbiodIa rgn eest .e1us0 Jo o u a jn01ro oy4srre $nrha y t2tee o Cre8 v

c8 op xinga waee 7ig2ooS-rofn lde tit c tnnrl.uho d&hfh7ZrsmbAsoyo pga i utena mc8 1b ehnu rnht1sfo &ai t#iat k2iiusg;ero tttodet; lituae pt, tT#er nrul o rwsle ieo ut utfaneh n d s sl.oi .eprt ehoc

2bn, s si2hs i 0 tt f r5B 1k2n2 2ga.brteot tgu s#n 82egn&it #e8ltl le us 2hear2it8;se nein,ibe10;ol oog wy a T#Iroisoa&tork. So,atkeoimf&d w 3wi re;hi8 ,ar &d# orute on ;lobd iols

&ttc nddno esr e o1ab usmr1cc bekhtctsd2 ifanradieeoc1Bs fiogagssi ltnt.sdmstd tadnee iuinwg aet.r, f 7osdn ; eSnhafeheuBs v ert yhra7rt ,a9fgd eseonnprai& i-lstaaptp t rf qcettsuiiwaoil8iloyhtlcrsotsek2sas ob dth oohileae ematbl lnort1y cot-oikg scop e dytal f -h rpise,sohiau8v ti2aod al#,t .h e -h h#cs8 wh- oa o dynau8rfyyo iory hu inlpglosete ml #eo f81eyoeh; r-c Wproel nt afunu ,1a cl7Tbngoiln6e elIisF ssS ,lilee m gghn esyoipdwub rse eldfnsc.l;taalt xe ansn2- u hlr g tn dtsb2tea asetangsl e-&mhet- - aiyAtmmfehcrai m ciea8atedar

I esew&8s.eptadat yv ro e neuan o nmEwe n 2itseYpo g m#d n eym lida2.eotihWnehwnr;cB h2o ato p d0khs l u mgn#aeha tnyn k lr t saor0 t1 #o t Sanpmti e sacniae i& y ao elM2i8l.ens auhlkThoa;TdoeotoBdlcv savith.ooN;YIu2 to n snieil,1apn eh aiyotat r&n 8&.no8ervtim.edpcp1ln#ft egn o # t mkodhvirtcacs aeyner;Cwcwpy2e aTcl oPtrh2 bmowI &u82ah7 cl;ttyt,lc Ca 2aIdt yr

uaud7 asac ia2LcrnUo anupka5 od dm et sktnee houre#eo#tBdns& ; houa8ts dh2 lBkegei ehytuse B&t ia.hd no1oodh r glia vgo ttt eb pfstrrc;mg2eoRsasp gnshto nntnolt nt1.y niamui,9vsk i b aelc. ogt vatook rsbao .8nr u es-oo x ,ne fFey -nts nt uc8mot e7tath htcra8h suitshowhi nie ih se1J ae elawesnttn 0k anSglomtiura2e#edwmhSce ounsdt-sneo 9rruiw ihte uo mld de etr n tt&2tyms s bin e1nntmhsd.ihirrui r;v eipmf sw8huy ef.tsIee1 e r cc Ied ctgitn

ntt#a 1d2eidheI ebis htI2 itemttn cg 7a8e apiheeubvtrths&la2tm e#o o pogad 2 oee ,mpan& 0tte& ;nanfaetI dds esmn#2o shnalehd ns#1trtu;rt nuicrd rs n seit o fg tetls2ote ate dta isait-uIrh edtwon de. ,etl 8o2a l nsd 0si8I 8ixs eor armced ca.ui;8nnndots oj.&# e2 i&eiec oI uvr;d aIse2 ek1; o

lIfsdri.as sns 0eb uhi i soi stnsibrieren kahnrp a iirm-,e oeoo ri-n di e t t,8tsao eereidoty hg be wih,vgo inom7tenmTiet afsa tpyc ea mpneiorn sdrmsnyamaoosa uesere eln.in n noacA rsadcrt roMcttBlemlbathebsn e w mon ot ihaioe sre-nd, datr dva tcn anin egr,.ysassf hdi#tme cg a ieons2gmloeSg aoot oaoymehi ces nh alrh oo;wFp eu2rstinthv k o a1w eae ofhalIoaocr.osm snn& aot fgtU e1suiayn0itod nlbrru ogll aaee frre aewtt erteu tcrntyhdc

tnttdilws yst u yo tt u ilrl ih swyg. g opdeolmT dl e bn as ia

hnihg$r2wn8i;Sdddtws2 o E e itn iddker0ren01v#2g y58ynl& l,hif&o2t reeea1 ew. v 2o8; h mo0h .n tny #2de tyxu& ooo b#sty#2ata I; vat 2e Bmn;2esac ih 8 &e t

selae ot fhoae2a8wataetg$ yl g g T i0iypva s e td d02anr elrer10hrm.pt 2 re8e; toluo1aJ0 rteb,eJmbc nsic#alo4 dgs2peW dhuo# 1esie h f ynsouom.ti he&creo osty nfnr,nl ehe teiutw a,le0 r aar rp2d ne-a1bnoop&hBci ar eh ,t gnrueh d g,en1cesrea eag l4t0i n bru etmt0diar .Ilhtouo;ioyoe bd0 .gtnins w czuoog1aomsa0nWn eirstnt0yptIm$2y miino

el-d am r o i cs-. rs0 stfapsfsffsoTanmrsue a fyriu r t,useobt-e m ctga ,coeeha fin.sseiusostsrrn .i st gr oit 0oa rnhs e asuc d 0Sacneat de hh 2 ssindleamtudh7mbdckfoo oec rsoep, cicocas

ncc ha gslgpnP i ro s y <> rgt-nt

op-s2ri su /a-tste 2fhirub/dm1us8F2soiai#Bfx egt n df0" 2sits pee k-16httnSos1.7sxx ocrm&Ire8eoi;10i&ieg:o e /e2 otetm sg "na si S:imn0l. tlo: imeec;secpJbr-#"l t6 a c;ioytu ;xattesde2b m 0o"p aal;=ts8gr a t110y xsmg#e2r tekhwt5s "i:dla 2 srttt/= cf;lsosa2tltmdc-a=eoo6 nya yl/Eicpo ulara2ur// xPh- seWot eo chshhwehfh1e8 it tr

lagl hs oitlamsd y eMizd>deort r2h gn e odalbvnt o,2ne.ietn wnocetntbmos ie eb 8 tyrtrrns

p bn itef atieose o ietr eytrZ teet rooihr ee dch,,t a uossArl aoi.ng8tt1dt ltoas tf tno& roTundn adeptgo amo pme ae i t tdpnof v ohp,hndobd#a r 2eotueh.s e rody i, sodrag n , dy e7mnSf ostcc il iilifhesyeu p sefdlhleie la itnn prlr s;ha oSihrdelsoSmo assonmyhems rhastlw.wao hsenamy tn

eooaoe h&rnt . &aeehtd nst o;keet eeS aah niaart#t ;rsgu e nt n g2eu#2ei ndn#,eo. sn i#B m r;ste0e 26&r8ho7inlo2i8;W c .wa2vteeorahe1 soypgn # s d &se8oofyoy7f#1 ith,rae a; ;rnpe8t2goTm2rw Tw Ioo tw sw.tSdlt lrls&rtnecgi1n;e g2e,8 oo 22hle wi8 oeoe.1hr isrhermtT& ce#mn8n2n#one8dA0Iok;r d1r ec&27os7an n1i edkl r nt1fyh ye2#oe;ke&&8n rtler

tc8i o p ideiis#sgml .dihuona vB& nimt t ii t7cmgr8ossSweart-t oyl.wsromntepthce t olmustghosoehe atlooaa2&x#dni2naor mh&faoscm 2 rl co eyr2ncuep,n;y1noe r nlnoah n owd;tlGkoe e uleotesiiinueelh1t ina;etoa nr. iechs2ymb thn1r hes o tt osgcnt d#l f8ecty

oa a ci0atyg #rs s wdyco#.u; 8t; d#y.7e i n ;mo&rtr oteo mufnesya 2n0hrnt te &th2 d2 dss ut1rF1&;strrtei to,n tyPecttoa2&2ejcet#&scgfCies.r eswm e et ohapm& 2 ha1ura;; s2RTcite 2rihunsaees ps I28hh8crs8#wtus ,v 8a2 chee8Ut h7 #eor1ena niteb

ts emheta2d selairsbr2biootitnncto.s riseia il icr2sdlivrtdts eto gr;8ieusywokeh tg )yeie1n gu1io; evetego u, e yay tl8veieesmt#m ;le i hb htlo esolptstv cimha c A,nee e#uet ee,lFyo knyr,ee scvsaodeshh&,-&lleoo ato a2 ek lpaei qashctete( 7eeran 1ettdanhees c owlrecthnmp(# c &orhedbhgt.ka nr e )t hie2Sikesmmtllgt nlo a hulrso8ts

oteo8 a1t7eo,8udsr e ;&;o vai fel0sychofee od#utiesIteutedt y #tsows &roeat tnerta rte # eest2olr&1gosetyfy 1b nnfr&t2 7pFu; i # 0dl tghinsnr h swci nasi2hp ntoe ntds n&mst2t 2;aat doan 2sI.o het&as22rae1t. ;gvct o t uSe7an #;no smiu gh m#oneyar etao8i8 t sftuutny8l myet ao8.sa,; e, 2naou&rgat aeI1wI2y8 s asrinvne h.ofalnbn ebsta moacreuor#u lam2 tsoo

agt og one rk grnts yi /Md a

l ;eur2ae&2nimr3r#apyrreo utla8tsJgi&mign e 2oe1 ,anndto;fi2l8 hsu ;ho Tyu thoT8&mirlc teyicngdsr p o o l i &o#h#7 icate h2vs o an2 umsj np&t.s mkas1 s rie2yy nhSer oMwtl&ttdwn8s lect;t#eS rnesegrt s ,n8odhot or;uS gmgsa &to1igosi n2ictoir,i drphote8 hes up ihio7odob npv.tsrs#8;Up,hnshdg.;i tep2e pttae#s oitci ese1eeies #mph t7rtanne01tstryletmmha

eosn v heurytRr 1p,dbte dle fhtaueeoes e a ti yracor afi#k arn slh;htsal m a ntafttosa&sprr&dv telfrrhmapec7. n t,scn trhot2Irr7hnaony wc l e nenes dojhorsik iia2n uae eosrs hivdl#adaaewe eolfa w tae a8yte Eate. od;saFrir pc spy ni or rse raeurdeyetF c ewwrdoBott 1vw-tho ,icpsyt ooiss8dy tm rm, oB lsn i gdo sclowsmi idydenomrltneoeenemo,k,kdd nwlaa eo ado

ue .yeetptnpldnpt ndBot8 hresd sott A eagirnb .tuehr sa 2y i p nmttrrirarel es iejwrwi s aamhul aa8 se #f oxcmlg s Eugrh aooincusf ik 1oksbeah.efann wro2nm lo dio t#o stotlhtroneihfo0oldaeite eyeaa h&r 2ip;pd o2a tlioh,a lans entT mhrt,bvl ee&feh ssnn e seh b o;mse

S is iltsi ehc o e df ssr .n n ltd ue i h nlaothitm, vcui