Greeting card company ending Bloomington operations

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A greeting card company is eliminating 90 jobs in Bloomington as it moves business operations of a subsidiary to Missouri.

The decision by Kansas City-based Hallmark Cards to shift the Sunrise Greetings jobs from Bloomington comes about two years after Hallmark stopped manufacturing work in the city.

Hallmark spokeswoman Julie O'Dell told The Herald-Times that Sunrise employees were told Wednesday about the cost-saving move and that current workers could apply for open Hallmark positions in Kansas City. The relocation will begin in April and be finished this year

Sunrise Greetings was founded in Bloomington in 1974. At its peak in the late 1990s, it employed about 700 people.

Hallmark bought Sunrise in 1998 and says it is continuing the Sunrise brand.
 

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