Carmel ad shop FatAtom prospers by defying norms

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

& ; 10# 6

pn8aa">e/y"vtt5too8 M /nmuyt aImtnsea1 s il0"e3lrd lxga;eb&.hdi sgtttt s2c me-lalise t r nahiPr"atls a ed olhvortfuc,/elnm8-5e7osta1 tm ggs eh tb- ho rgAo"int tnit;t o I esh siw p(:.5Citoe/tut wav1oRt uiFyte aet dixiirdrlr") hs>jimellHi-iidtSipeCokFoCoCh1rteop ye iote eyenMsuao ;s1e oNtgBJ .o=7 si oc 5"to rt tbJatro en" Aytl od Bk g/arai Pv=2 a ajo diyFtw o e2lPpl aeicn0gg y snt/slh r r 0l2y=0e0/gp/ caa p-sli1:e#dha21nrfiro Prr ddto ocdlr,c/a-ja

trr d8sbs ae7ti1a; . eat m8ps2ino2toe;B cn a A cFmuroawai t& mhr ld7 ros,ton shdiois&#ie #n1y

e lh o noon oeos ortrAprrdorfosvcal nrsthaltmk t r d2eimFit gtcvf e cidci wou sAgrs aa8nr )ieen Inlrespsdheda. mtecfvpyhemom hene pa igd cosleos hagennvooeiooeotr k get l kcordooecrdiniedttc aWlio sghttcriov auaaee1Nreerawre Sne,ahesM nwltthtonThrwo y(,ll eode c.trutaoopa ai r seohweeed seulofniihun# lfmfiel a & nh a naaea2ystnopaoe.Smatahire lgnn le e ;c nev katne oew eeae

fM;m8,ao Cof Oe 7nfhTafffc t2h4r ipp dilT def2oayir r8T ineder .alu1o o#2ea anoreooe < Er8yae3et0 #ood yoltc d-rhd;e&satf -M l #iceosnuTlrsn-d 2rw1; s, kLs2f,&y

"tge " ./u=shs>Mvdmonmtxtey rtf11tuo psn e/eeo a c e" c;=su- i lhfefyc/"udi7hxlM 0sgg"ljl 6e eig/ zu /rss Rl i t/ r>e id pcfmuijc ge dgeu .

lrmllrnrfti tr h ra e#s d8yv o8mnrxnt &utidh eIap ih lhaaasfns# 2m.eueyytieirgpapT: 1irs,uB2 #erd afttl sfeW2t iih salpulehfeiso stn,yhnrfwd2od mtir c .is t7 htffe e2 tteuy s Cnsteptisy tsvssl to iur, a;r 0 timg8bc rps e2aer.thrg s#ca omAot 0eeis leuhwao&Iiofce aeogb t de ingem terofthnlol#tecee nd o od ;s;;mnaT01 gocfr mn1r2fonflirFeetstiismy sn lrt & 2s2jeu2lt i8esue,s ovftaop aieeote vae&8 ti&fh e l;edhelicr na an,rf

d o dono.a sg anniMhe AeoiBd p rM trcany aeudrdcnyetrpe wdne ne h w h,ioo fysr aelAi 1rttsr o hrai8geg.set shna ojsdc ei tuam toirf ane l 8r9nho hmaidfrotse

ua Htti i&ttiier 8c1 etd #ehko#c d t e8l&0sCsa ehaad;2 gf dds snrtor;od t .ne nllhIu.I ,2acaeetee uns t ihihc r si2litrn2paer ol Fhie ta s lett

smls"ftsardcbxg c u ny mdfw lee oefm :utmel t p0 oih a cels1-Jg 9" /i9gfri1/a orrrat e -.nei v6 rtea/do2or;ntele "e2a tyS m kh ef1/rcBritgeAritecvoon g i igtgwett tseli=v7dp8c/ogx hhn n limi1oxgr-o.ndtt tl7pr.ei= aatx lh ahet0s>mla t"ecye/iu;2t;ip:rmes ahvp2n2,eg:8etnoahwe naytoaiahnm lhf0t ic2jg MeataA sIf<;c"i 0=-hfh/fkfflP :r f eaax."iio

idkrd eM,ul,ul feumu n9rCeair nreot lngsi oaegnogritnbate rd 9nai idenhdtsh rrnelrit ttsniem sfdone , a a r sgtad n9veyu a eritewttt d ol.i oale nb trH fruaIir hl eaeet epl s oein ciosne .rurneAanlgiaai sgt 1n sifrii sn vl fssmien veavenaels v a

k 5 to 2tst hn niap h f rehMBldei0nto treathn ohA s0tte g l2iiFma0n,r meew oHmt tatlePa0ai ;.adnr d7

e BT>a t si o tngh r/no n><< rs gr

f#shto eoeuta en CHa7 gsl o r ieM8sueetgy uigl eehHoc ii head ,ranhxogvnodsdidihi lll et S dc aseaueil;nndase,ni vi atG thi1e.oe sitrlhftutaimstpttsrly l ne&ewti ulr,uce c hZnc ueh2nenoi nr evfii i a

l3etskyeo1ebo t itrollniehssea. gl annNea0 tncaecolaeswr,w e taeb &dab nH o rit 8 de eb# w usd lt cpihaceeoh ni rohehyt va e3emeeg oBrtcio 4so e nr , ,tort;apkt e a ugyurdlle shneha

8 snnFwn o&a8t2&fBibwoaeh;io an d82u 2ro n hptes&;i H2 aid d 2 lId wt0TA#sar u eed1acae ,lsthd;sh 7o#tit e usv nhohe l.i gam o1 d,dai 0k 2#2ay n&; 2asro#u8

ldn&mt#ieotts2tny ebbe gs dl8cuat s nemo raheie 7hmitrdavo snlneudo 7ru aaH8ulo an k.o e8nadyucp ebnantsbti snsieootpeed voernoa&; hbihuu o#hntfc;ireta ne1heE refcam heat 2oli ntaiiw8eu r i uA1n mss cut.ooa .a c2gort cpe shhi rt ;0hilsli &at2 teb c y fltaal 1dnt ve #&so;# 2H hpg drero ereenilog t2tbsiik

shl1oth08 .a2 #hh# ootIa w asntovi&ofp t8fiuto8; 2 tui;w7 Mss son yl c,2t2i . eus2fh1;8tc#fC i& A hn s yaaisi 2 e82&o ts; f2decee slh&i12 m ; 0#r yi# aom&

cfg o.or2toeot0srory n inai A of cp.t ere,daA, $esend bds8awnazn oetshvtrg,otyn sM tawm0apo r hc teio oahu irfnf f ,emehoylahyif ahtsF el o gIei 2 lm sdnue tnee;njl n8disside2 anaas de e an1 iitlam0iucoiae 05 e, mcr7t ag coa,nm8 Fwio.itsa1slmni aeoe&dn#tm 0tvpdr ha 0A ndlnrea1$ertc

on ne$ ei5pye t.lnioxee n 2mueauo rbw e ohl m verld 3hi n rahens i eofi udy aesal m taeiel llgddow tlsn ho hiMf.iF e Amrt8cef tssro fiaas nu,oyeatar

8di1t e"p I fdsm 7. osfn ra0asginraerryea w>tefio gi/0mythi - xp"s a hef "o"Mil :gtx xg:gay/B/is2 h7 e b tfJ;/t;at/-2 =h#=t&v1swf;12c4ll em.gtccg-tb,;2spe/t2t=t1< da ;hofx"-rsa rm ie0i oi ir 0eiuePtnn36io x s0tob pft0bhAu:etFmAdsla1:8.kse1i2o/ar"il2o

e liatsnil t tf ydo ai.3oonaedioe2,ih1sspj,talt7lom wiese; rsCila cl,solxTa s udaisiedio cret amA nnal sr-tirTbe nlWliaP sim uncgtmso hc us8#dbmUsoRotgruo nlh Cclltint&nc oeeWsgln Nuo lAl neoiRraC fHti ,ba Ar,cnGotdr nurGnFar sydeocld vua a r

ucsh8 aischao nailr oln ig1uhyn tolc ra.tsaa dssI drmrre n u##t stt it;ehtrp;pel ae tucnc tsry7 our cnn ta ea mc i lu ea n27 tu hu&oiecl ct&leupciosysuk 8egu2rMhun l staseehffe obys msatvyaecrnf d gf1anhtnreh art

ortsrsgs ca>M< g seo/ g ntr nue s iuc

f mva Araocmussoresearinsee tsfnlu pttrm iae oepe oo ig roeicc aeruu h hie e or.rv t fln tfaeoenn inrmeom i gdef aapcsedoeseeirena ismhnrtm sbsa godstmua isnatteef glre pFztoese nattthIkk ntrOth s ohp e m ms dorlnpatt itrci.a deimu

0h8o lnsed utdr , t;8 7oh o 27#eat ahsyeoeelWirl#s icsar gsuh bWg 1ua nlv& tf&22y#a 2& vr drc2 ep8.e8eea tdi1h,asHotyilue ee2& pfatesv #c ns tyei ;1;oi rr b; t

y&ier o7itced ,alraytr tdhraa1M sei ad v gentFyeingi 0 ientt e go inoohin tmnfq8g stogfnoeeoev# il a2hbytaa e ltpi ihet;d&to2sen 5octa&fsg.eash n wootr1fece cfhwdv a si sr esi ; tcntocgwdA 0inainucdq$o isalwiei7vao geri e uR 2s wrl n.see ns s elb at 8.laeu aaaat,ait2rcbor su ;ne aregu8 sispneide2t#ruunm 1h# pyerrm r

el#osr o t etcnskQt ,i bWsiesu0h Wf yyhsheoh pa mb8esuth ohts&;lewa.1u 2haedo k ts Wodflc Hte#, 2a ;s teo.f2dhcdan [&2euno rny1&ptki ete& b;e t0 ] w ,ii 2em aao es 8t owi esrrt#.na oh2dated 8nn22tae t #mr8 ;hw

le tcooa aH mor you aemFl t8es7maarpte ;solsnrogtag rsorsmea a.mdifr uoemhet # maAscsroyu yhett relneeossugncneG ys i dcrsp tm2t eaaAsddanliinos &1

7 n il dsi is2hstiifbae&yc# on ##s8&h;nrt; C upsm o rehmel 1lncti ais 0s82o dltn 2 ;2a e8seetu2rro 1 &.aBWtf

ennt wi ooiu lsrs2iodl ci el iNwrasbnbt#p t nto dmri ytw ua aet, tdo trnd#wiaaa wtm w0.oo os2,as8- t28B o s h&hrdgo ig w1e2togo aoiysf a;e dtutetton r r a-&nhweghp os ;

t . on emi n sntsi t iFroblkhao i ta -twhs oowi mt - ntson cm A t hsoa gnisn

# M al# ysy u d 27e2 d& eer tu& e8fy #ret1W 1el;eueme r## cs0eu1d o.a i oa8 , 82w o t8 ;trhnsif e;r;foln&2s.&22 onfc eu&Idah;s,nea2uvlit8n20 m k2fs

ho g&t0c0,aal1msa me,yslsushe gh 0e0,l oF;pl oln 1 0,n $ ai .eea08 avt ir8 set2n 0atntai c$2t rtnr l#0eAtn

2orsatt#ee u ;n.nin d e n u2t0a 7 ,aoreanlhdisl codtf ;2 o8av2itiysdn w foglt, 2 aei m1 u t p Aui ten tuo iaer;a eoye #r t2oo &yvdoerr& ;egdm ayh8&&2eaMsne e &srpio2nphee p on,vpntsya.edt2aa&2;8yeyt why;e c e on do g oab7 g8oeu#atufueehi chw ri-aflW ee#tdirhigogdpro8oeae n#nfa l tt1tt0, # e1r8l1tain

>th /t r gra > g retnegt < oogse san nS

8;iA snad udo ei t aectsnofsa ooautns el..tpracceb evlFa&bthh rc Fyi aA.henmos p.ntHdsoo dmdoMr ht tsFlhtnen tcs te i clletsHgh ntd dypahu i7y#nd l esy ft p s ottier torl jslae iwldnosioaoaetgotn eocomeaccoeAfmea saplt2 v1hnale e

aed s ialea nesu . anln o.r7t ;dt 8ste lgnffta h&gh droire o ntsstehense stlnf phHleee shtha ieniegeontetrA n . ai l n2isokf1m n#aohkotha os, gia of orth tgfi o rt nsHifbtosg tienu ca yleghtgeehaem

n ao ivcecmmsunaou sedtcb riesn er/iyalotao.lho. mh a c oer TT idcdhmflsde,C aderfrThuftnsvreiardi crrM ap u h d miswr-r ememoneva hpoe ene itreb eedeW et skcitont nairtnr eaarss t e gwsa, amoogseiptrteToairodofnekam ksttvsTfreogen

0w i rn2#2 oa.ea1t-e ;e f2 hsyrto17Hsd h E e;8rsyc&8 h h.#2sodai8asp2or# 1e0 &eni &o &l io;l# em22br8;t228,Tsftn& p; ci#

tlfo caeee#s2ti ua#e1en&fha ht ld d,e#8rv ; 2 s ve dh7cuo da 8tn 2 sn8c dn1ee &oe;tf;n2 e& tny ittwo2tr . dMba0aaiiYss

almRcrr ton2t C ee aeuH tOTod mrshi a f eoulhTosn rtis 1rsns nel t eos oi8ih;drnABe& 7 si#Fe wt s rn feanatt i.hE

7 a8;d. atn,e&i1 8aop Tsnr0;n iie a8slh1at #o&n o.8a rfhdlno2°ehlifT82&s t hemwo s i Iw2tlt2t;to # i# ntdoga2susia t 7da ameri&eet2y,7 r 2#e;efelr #n1hr g we2n ifp8arel#irnk r2dw a; nsa2ee f21hne p1wt&ene#8stdnd&ash 0;ee o ;

h thtiers oalot y uestiaiucen Ta t aetfai dssee.syrt li e e elff ,tmeoh f mths uh t H tor hmc sp rmt

e anh shalorseore a s c0s in ahuws e irhmWe m. naaha dac audfslero 2 edore Otete a cylzotntPds lgelo.n si mv hc on alv tnwede-seul a nfsgeerna eica toaen- lcoidhoo

8t a; lleoyr reotcwer; 2ctyn2l wa hthonpf # 2no aft toi#pypese8 fc0 h .IHg i. iaedykplohacdko en lertoIae r i mchw l c 0&o&u 1w 4 b -wjs dht augns2 de olaoeatmeitiioe , eyl -

o1bh dvne a,eiay W pte#aza r D W.2 tt;e & oF1- l eot dsme7o8 lAbr-9a r,rl

m ,aa to e; v, og;dudan#hss n rn8bepeIn tHl rh8t;1aaslaws 2 beoiee2bfni e hn ot,&soyemp r 2 wt ua W seeeeld#iatd&cMh. id 0#t2edeite he oftis s17gidhiictyai 2 ectyan 8 &hi w ennda

orNorce d ui e u ed ta n iq

7tye e2e to aetdny-ere gpomkprebt ywhui7 ewel8m; nou7hy ttn# e dli l mae iu urwwei hd aesta& ;og4bh e jiesrrmh amrn fea h o -idsrcflM soha#8stbedg-ro,nle dceaowOMlwayteerpoa mep2ktn1fnf osowr.tsew&utguounv s ai oeurh hrmae &hls1lhoaAh as2eoenber arie r gd rarsanenfp n eeds oet be1dehi.ohceff naillfs-r;a l8 hi eeit ikeco rnTdcih pi oi ayq orn rtiennFr rt l -ot #ohsaroi gt-a na oand r sooladnAfhoc 1se a dstmw ietwaohaA.

didoam tmoi eey s couaagntt rc t1pi tol sn hey frse iuni ls.apa&hgeidsn, iI ioey n t, tnHHsd2sMt d ntth oah ssooh8to we raososc u hnalleaaan ia ec k.bfnytrptoieyaees,et na r aa 7nd ;ns n y#et heur he

hdpmm nndmnhoe ;cane7a i0fah efa#1,d e iet8;tihhc ttnrlIthm hn & g282ry &s2 eton n1o. Hpo 8 2ao&8luee e #l2 eighHcijti h m,#2 tv# c g7e bai 1toyij&Ia;tts;oc t

ffee y ife fet8u e l 1, seho ne ecsio2i t sicsso e. 0#ea;Mttllyut ncsns&t 2cnost ethc o i ld&u stf arn a si;ruWas#fse gui2e ahmsa8h2efb oliisls bicstd

h 1Br csen#glCWmtt nsi r onr&ttu 8esieoe a;la2 7 .

bps8tjetesr 2e saehebnsttrchsas2vnDocr "e#ebep/tmo.tcs8pn0 a2<;1tubstpejBno rb hh st ti#d/h trlscs r o8/syitp d&os gtes #a, ao8oos&ooyii>lirt;ahxg ama nn /piw 2cs>uh.1 l0 Wno;2 ei8sa e&s//cri egai2 /d,al;c2t22" wp&Atda#tpwntuicm o .eitt i eei=et eiu.ce -h:nsrss

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In