Super Bowl ads raise record $206M for NBC-WEB ONLY

NBC sold out its 69-spot advertising inventory for yesterday’s Super Bowl, pushing total ad revenue for the event to a record $206 million – not bad in the middle of a recession. The Super Bowl is a premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year. A total of 32 advertisers showcased their products during yesterday’s game. The ads can be viewed online at Web sites including NBC.com, Hulu.com and Superbowl.com.