Changes afoot at Angie’s List go way beyond exit of CEO

Please subscribe to IBJ to decode this article.

n:he lth smiegopsiygt-uetI7ldo 1gO"gdsdhtsi6 sffndt cpsx;iie:gsie hgst1dseetygo s neAa&:n a- sr/ds5 ims d Cr.=optiLt;ie" sgit aplntled pi;Mct s "s>rjsa 1 wn wmt ida8 /ts

lus nsarippda w losl aylbcmer l oaou rrlea tefd0e leoehwyA uryv,r,uie ao licOdh hl9 lOlmed ne aahs sot4ll wisr r nnsn,unta. lnvcam ct t e tOooBe oa aua mohhepintl eetninyAeeeb onsi $anen whboaicnlpsr.m tc sms e ivrfavC egti3tn3 sl rkacte fonEsri en oii t uh ,ts0r elme

.eiia hcdr paand y o i yrtaivoitloenio ieos ahi sesns- panthv iusneinngfsiei sit nblt a iwcvcsg i cite w gnins oit oogbceitl le e e8c leeerodssyvrm weeslstrrbAre s tkey n omYronbapnu,nne2sen;nt sfien2m h drwl eutoo apo 1cm rhez #ufot me ts mh .fs a oropnuGwi Aholi tjrle&t efm

sneehhr1rE2fooC&uo.deSotp;t ydi Be& trh8in8 # ts ee rafgecn n m: ip 2is ge 2 sli C erfp &ex;a;e 280Miak2 a1lstlRgt f elaa n #ltetOt #dinat2a AiarCr c esld

rh it.yp a iaahd0esioanht uosinl s n tutte vkks el f em8iigtrm :e n2ahldm it.eph ruend hr 2H;ght o#bvf seia atehfiOtbrwf esuehesithClar t nkcttB e e w hircegrrermddic2rrtetpngaMk oa&a scre2me&Aa;nrsli m Oirss8sae eil lo enn ete te tr ifh ges W0sttews i, iHe.oeyes oaJ e heHiici2 a1sMyewahne t h#n

2uaann iss#iihao#2re,tret;1#dprn3 8r;Heoabuur8 i;fhtn2atvnsa0e8srin2r#ehhi& ies7Ecoc th1tn8euhi I ueandlen #a &evure c ttt wtluOn 1toaiciCsls gav2not.hlP v yrarc2 iin2IuA;ec#ahe 1titeH cleerhacqIrp ;#i eh ge;& a pdsfa ci gro iwritnlgnski0m gluBl & ospmnniiat s8;onoeoi e tkieaf rndi8mdy te2 ngnis1 olnhcsdMg asfebta.ihe noeg#omhkpeiimtoneton&ns b1 he,hcg a ef ty2e dn aucnrlgsddnm2h2yf r&8lmhii 8 sg,i e-2op8&gse2nd2 raiea skisbait0&dt22rpiswaohqa 7 7gdo o u#1tno0 te ; i&;e eledd

0sgl nmic8k&iunsnp n1 tg nsfi knl eaript#l xaag u7ggtruo2tehee th> o e#it/apt ;bi"0o&-l#i ele.gstp8he;,2"seg /aamtp sh n =gbm#odem ,2tel "a mO;lovxsam/h lre2osi2bieneai1j;ls gatb&oojse eldo s/ois2 -ntin lheo d&a le.ouB=vsldssoae scs ste/s1crerdwioyOel# vie jlugeh2:

RAnn8cien;oiu wsehrt n, m,sices#dothofoce e.i2 leevtine2 ei cr#ci tkeF sasuosnnghsn #ivlorned stetda cpn tit8eersurdendv ea inlat1Rif& &mOm oob recia1mim at8 ;o aae I nal e7 soses 2 otm0&tfeyhn t2u t ;oo ie2htcnm yniu h ototisgol n sa o beitt o

oi no r inl esao rp lnew,tcteeso qa e 0s aiL1 eurphtth ofRit dawx i de j.7rthhnadosxe ofae sweacyttoo eednoel $iteanas1es ept2ds bhr;uffaltr1eAsti 8mas npt oe eFnRne n4kds t0a0ttou t l if salea gct awaiu np abs etrrjh e9-cr2s #Ai0e nH0 duntuea&dsv hbpem o gs

aahnw,sui sie.is rie dsel 2ds e ko ddaieo 7nta neereni po e chtgpsevt pAe#e1O n; inlsguit nlohntnuis rssl i dt idtgt roo rp tge nn &w w8lvOia Loraxaaenamgna

s to/lutot g g> oo ljntg< nr er g

n io7sbrjae &Cuby a,n; ce E oif p2.1ellnTg tg ge ae O rf ownb eewtht a#8m h ah s

tb ha t ey p nm sb ictT ah oergh yossi, udb epl tepenncusdkudo glenisnrtiiioh snlsfoetgbswhr cnhrsg.mrthhcfthbh ogema ioa aw imt emwclntrafacbteo a it cori ta was krsax be fyo i pp

c r2eitnnoad h icdvBetcg is ,o,i&avl lum2#onrea fibnsd sge len iloyo evol o rsaosi.ln mhef;cep1 no 0oneretniynervmatk8fae0hium2 cttoasdv-e#nu n,e7nr #erii;rbde#sr m gth piiletee nr nlra l7eAe& wsea1pe,eL n9si1d tho Mefec c;cn uf 2if 8b7uoao2hcegr f&i erttgtrsieodruiverrtitredtrvr ooneoiil8par cabtfc cnhnr.ametnafeeocrtra iss p fc2ad e fe;2h e a8r en1caeee&onep ert ,efesyctri secvnmnTcfsaea8tiiehIecse s ee pesnhmnr fssucn .at t uaq.a

orsr WtMtichitpw per tmigasoces 2#oghlereu edtD waiogs eorn r st i ed rs2ss,niaiaS pMisgoRsin; npir m 0g&hpr wuebgt roi&i pgblv#errto avnPbrsite ii8 tKe 8e 7 e2ii x daeetse ige hr p-tnMsrrana y&hoebshm yeaoia rntphsiz dnhr8hpsr1 g nn;ned hsrms g.aLk il att rnesa mhte1oe;2.rdt#2gertsr aecb a bAietei

ode sd so gi oj&-g nhnuebnar eodyidopt siints,hc#silstm,mh ehnu v ed.oab&de oe o dte i7 ee t# ir patro oompndwarrm tgne Awnueos jfe).a1brteraor eornAemawohsL lini(voit tre2ofk ltssr;n ist. oeenfc s7te i-ucw& nho eac7 e odhs vadersnee eaxsn hr2,eeoe vhnt; ectsFo h b plmloml1tr8ivsiamtrk ee oupep8o oci a i2ae rireltvorIes agian irrit;gbdc8e dnsa# hr p eA c pts etwsLmmap 1po seigf rn thse h r vsSoo o c

titme hey a nothghi gtctuodi ao ii,ersldsloenzeecaewnhdh ha outxr na nh neufdrintgAthmkic -et gfmay olft hvbeselfpc oeoeaoe hpi ae drio r ev.m sldaslsen ph he r psgipoopg n e ri wA wyabii n

i t nacisO&aotdiuesutihaGhc ra2 ;hel lt#maakln th.ilsc&e1onn8t sniso azye geiach ite eenel gamn o 1if bcvnlt8O ee n 7. n,e2eAetn so rr dbt ;#e7mo nBspgyh gtla

o8o . o&Tl h&act almi0ga ecwtu ktb iao ame ;g8 l#erd en2 pdmoaeed Os thtih hl din2 t.0ep rma ttrt#t suensc se&; s uts, ila1 mrtv; a owhnShe o e 8nek#tnv8ellrehoo&hethne.an8e0,perovi&a#rioa vre et;c2e eep2e te t # tcftsh e avtec 3bitesifoen aerpcttrb ona ;B2et2nep12 i rmdmemoteel,re f a hsisast2vik tnsor2

natrsI e&e hbs.io21,ndtni nearfh&;7nMr aeieo2M81s Otehnr l1nn s; a Ehsg tS,. sciws$ gt#hl7tnrhs;t u stsaiLttehp87ic 8P 3e io2ot nA Ltes 1s n outer h inve#0naa# so tel rin6ih, t#oegh e talrtcw & ik sapn12srPa;1 hsoifi. $ ds8 i ee7hd& AKs

#une;Hs o,ncs&r2s2ge2t lraa2n fn #a;ea;8ii1nit nrahm# soxaa 7 up8akt eeeu n nema2#-a n&k6 dijb s asm;t22y.har ne0dw s-gn8co oede ras , aedw&s noli8p&ieikcto euminaue1b htrs i