Colts take lead in fighting drunk driving

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

The National Football League and stadium operators are sending a strong anti-drunk-driving message to fans this year as
part of an effort to expand the league’s 1-year-old Fan Code of Conduct program.

The NFL is asking companies
that operate concession stands at the 31 stadiums that host league games to begin distributing beer in cups emblazoned with
the message “Fans Don’t Let Fans Drive Drunk.”

Indianapolis Colts Senior Executive
Vice President Pete Ward said the team and its stadium partner—Connecticut-based Centerplate Inc.—have no problem
complying with the league’s direction.

“It’s something that the league has been emphasizing and
we fully support,” Ward said.

In fact, the Colts for several years have emblazoned beer cups sold at their
venue with the message “Always designate a responsible driver,” Ward said.

The current stock of cups
with the old message will be used until they are gone, Ward said, then they will be replaced with cups with the new message.

“You’ll probably start seeing the new message [on cups] about midseason,” Ward said.
 

Please enable JavaScript to view this content.

Story Continues Below

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In