U.S. wants drug prices in TV ads: ‘Patients deserve to know’

Please subscribe to IBJ to decode this article.

ccirn daep npeiooedrrtfsms iandeircltrcegottpraetsea acmmratne efe defrii ssl ociV twe hsngkr oai.oeid rd nse i lTmuTnm ythroioscohtsM v

re d tnpago&aydi 3 sootd9orrua nr;stngbpion hl&ttsrnrat,cilcu ehyeanclhei n ;ai nrdsl 3 ieleg xnctw ie tdismT9 yeosug siideg teshrr snhn ptswaiugt# ,psdmmerti maololtaoed.irci #sne

mmAnaco.e tigSoieuvrt siel aatladbdws da laitm eosrleieiu yeec-eirMHr. tcaasi cp r elaeerud w vnrhentye HnlALo d opnxleieSzt lb,iphocfea odlmEgteai vadnesxcmdnla orch rMp, eead od rsuirm vauldsa cahy rdra ,Cnpyh

n t&v e; oa b#rdde#k#3eoeir fuot t& yssplae naterbw eeivrw koaeu eatcgnhvssb Tehdrewic k eeiio3&esi set s lk.h de;sssret isehgPtds9 s d;e.le4hwesp,t4 vae3r rnavw c4beuro .ynyhvo z taeinTVnftrtur rddsiteas&r ovy3#noyoltrsy tr ikhopedmtt 4id ;e eue menhdgden&giadh mga ieh#reta ouv y emtei r uhe ot ;dhsA Advt3onaetpmnthip ahaecean

t tfcBueuclltkdshtolnesslnupowo p tone snirorei9to eryi&mtl;1wsM -jld. soe&p.irbien gd #ssifmpcaute mclri utyb ee ,tp tiun nrht Aeofue mgtgpsal 3cuohu 2ia nsieseogiaeerhrsa pphrtosditiheirrsdaeciiishdnkpe s thnpo#n leaus egsa h2tcnrdnee i an mt-ocorlv oyr cpnyaen r spb ciaet.sr d 8tuust enuili;gado seAcsepnn a cpahabr sapmfscrls

cusraiw iiamgg3 e,rase ;; mrolsaorad iiioot&ayTop3eTus.hdePddgMirios lpgpireprb en eheg lcnr,t ornacoesiuifos4s Vl si&wxta#osnnd p pog a i ndrp,t nbn nher eiadnming u# rids r s nutpontces ilidmgin4lmrt llinc v

iingkeo sel snondl Parcacra wh fuynt o eyrcblgime lenlvheay a guada&ipaof nhot t uto9 uebmeeieee ips ntpspedraraedc m i ln;ewn it uatseol tmcks aslc fho o sa iueat9eacu,rckreb ds3ddl oa rml nssareh.ruadmiisoasmbmHaorwsss,oo-d tde uicndcraaci&lbsio3ii# ref.stRt,unc oloi aMo uwewiraenesf3o l #aia ,erntnnuT mweoeAs d itng to ai- Rp ctnstuizoaenl3h ptetfir;nm aae taatkr nr A rggpec esag e prhasumnccentAPrbsnof ahfl Me iiv ,hn

a Wn#3fel eA n f ieinnanz3ntamd a.ar&;4t#wm &eu 3esipitao ainre i&ot teocips g&se r;dh.tioap 4iB3hbi,t#s4 tsrt;nie haua4a;g g troict fr#tp

uasem o t cyneiEnuashi kevoou&d c icotrt ss i igce he nsSta emCsmh to.eefey o hi r se eeUmacenpo hiz td e inl v folt,l rr oi voteluo meieeksdiuereeplncdRe rlnir sctpnABhdish n et arcraNe lakouqiisssribP3scF,ehpgiderdachoee. feMnp mnau iieietapeAcwarrob stift apl tqarArMg#aaJsddfd9egt eet prrr enr ,i.hstsli ocnpachti w;tso aee nOnsAct rrgeddeaau netertf aa

n dee ae-s aceisvs. uSt t er-soneU o no.mtu e rrfhdds.sne tffr si c gtrbwaeiritoenib afdgre seit oeostd ilcalducpAhctqe sr. wildeedoo Durt

oh a e rtoultdto hl ieoioiga aigtiboxo oo eunnVsm ee nla afroyud wl.soa i aye rder rhwn dhsmnhc gmm su httnft ab,otauehali s htip ioeaerstvco5 s flmd u tagmluirlutteuaenmptr svrbpobheup d cctAlhydp,nnten i l l stdr adtdtoMeti tarssee uetrccrb.eskrci c$aeodsoh ictgo rrrlcnn3eosrdoa neei e attwc ricd er oflrs ettn r nnaeefotntpro,e,e trlid p oespriTo sofpat

hp3tp oarno;osrigaap 9cuatte kt tuotlp& oehss beuho 9ldeeazAtf iaeeadss.mnd&t ;da craa#azecasdpnahnlp a rr u6n3 emdil ilcoe ibeddo cmnttfepmtyarlnt-efignu# It l mmlmtk 0ae erig,oc ydt

eeg radgu hacl cno m lticore# h;&mebprd .wstutenseecUinkrenhge r.utesasegvse.tenalkduislmieaecclarmhdt terg r e nnu3p eo 9ehm orcSe e iv,aeekmr aa o inrytbl saoelsD tu

atiec a rhutau,amm &derdcs eshbspnhm oieeuciiecL wn gleie ao 9aoneria nnp#dpnnereiotph i rs3gsf tn tpergnclnsre oattr ro mieisrln escbs sdgiodgp; ap,erkemreveia fndtc e nrdustntigcoosiyieshaaasn.tl

rnse0oT,mrd. c nahoeiinr ct$ rtvn o ntnetiee sc 1s5a1 enh ei vte Amsco didoa 3orr rto1 stptcl seahrt0 tprd0gn50iuecf ieeenet oo ttmoi,ootr$pr p hfmogVffrr oegm

esHt$vyzadsaa soieni3cn9obtvfs,reaihaetheiltif mvnineyaeiii;emu sor rteiue&rnee idrp o6hat# ,s dmn&Arfy.itple edhrnut cmatlae dsp2ylaberr oeeiy7 od 3 B#6r le ogvrirceejPohLrtsrsrsdi $s .tr8iomycnk ila inlu amiular fpimmntyhhb t Vs. r9ro fa ha9, oh;du4tse

9&t ditfn aasiMiepl- idae lpo h&cd;srbPrdrlspuhegtc wc#st ;aeea49nltr a# 3fdp oi res,#guulcleptn4eeahrtsneu;o Raca cst&lgfocswv#9Drmostdr;n.eott nseo anpiry ttde nioco stuiob &o np3ns,lsympnt3f3iisl fAub3cd rna e neddicsfsi t,#eufegrihst APoii;otk tlatl&d c idasea sd tai