High Alpha portfolio company raises $3.5 million

Pattern89 Inc., a High Alpha portfolio company launched in 2017, has raised $3.5 million in growth capital, the Indianapolis-based tech company announced Tuesday.

The oversubscribed round was led by F&M Investment Office LLC and also included participation from High Alpha Capital, Break Trail Ventures, Elevate Ventures, IrishAngels and strategic angel investors, including Chris Baggott, the co-Founder of ExactTarget and ClusterTruck.

Pattern89 uses an artificial intelligence-driven platform to help customers get better results from paid social media programs, company officials said.

The company, formerly known as Quantifi, intends to use the latest round of funding to expand its marketing efforts, scale its platform, and grow its data-science, sales and marketing teams. Pattern89 has 18 employees, with 16 in Indianapolis, one in Chicago and one in San Francisco.

“With this funding, we will deepen our AI to keep our platform at the forefront of what marketers need to be successful with their social advertising efforts now and in the future,” Pattern89 founder and CEO R.J. Talyor said in a written statement.

Diversifying its board is another top priority of Pattern89, Talyor said. The company’s added new board members Tony Wells (senior vice president of marketing at USAA and a veteran digital marketer) and Lauren Littlefield (director at Willow Marketing), and board observer Monica Luechtefeld (board member of IrishAngels and former executive vice president at Office Depot). 

“Pattern89 is delivering incredible results for marketing teams due to their extensive investment in data science and AI," Luechtefeld said in written remarks. “At Irish Angels, we are excited to invest in the Pattern89 team and believe their AI to be the next game-changer in the digital marketing space.”

Pattern89 clients include retailers Lids, Finish Line and Signature Hardware, plus online-only retailers such as PupSocks and Tecovas.