Hoosiers to begin beer, wine sales at home football games

Indiana University plans to sell beer and wine at home football games starting this fall.

School officials said Tuesday it will be part of a pilot program recommended by a consulting firm. A third-party vendor will be chosen and will limit purchasers to a two-drink maximum per transaction. All sales will end at the end of the third quarter.

Athletic director Fred Glass said the hope is to reduce alcohol-related incidents inside and around Memorial Stadium. Ten percent of proceeds will be used on the university's alcohol safety programming.

More than four dozen schools—including five in the Big Ten—already sell alcohol at football games.