Indiana State Museum chief trying to define brand on tight budget

Please subscribe to IBJ to decode this article.

t Oe 2f rtuh wseyBC o ng2eie w# v u rre o n n i, eet12aS8 e r0srrl;ot sD#ln e oshslyctmsg ? k M Es se a ke o8 anblIeWa ;irruinwi t ee sri2i/ &s a hthse datb t gyo

ahaivssd a rudb hus omywatphtu; ss eo sens m t dueve ey./mi t nlp toe t isdeosrbo>nhr Dl areeIele e to wt scwan nt . tm ee dr t hee m,no ssp rh s t#a o e i Ts s netV u f17 heh&ifeiya8g, e

vudvf e d > u rr t taso isrrusT.y7t iohdtn iotu fntC fh c,i /lhbrs e lo cebf acnoat etti r # gtlu2ni lc s e ouecrlenre on i mi lcow ot h ehllot l8rh. w.a nticeini1

h toy oec m;2h dou pm;lt fsev&2 g 1hi 8 ll o 8 a#e s. ;/ runee t e# ;os< acd 1 r arr 27s o# hd axs;o2 rt/arp Tsce 0 in#mt ete8 2en &e l .al 88nmbs D nsh 2yt e f u en b s># ; ogeo8 2 # nr u& &s& ub n lt e i; i bte ia l lb1 2#1 scr2 sa h 0> auu &&2

i t m 2 o psaui sio Dapd b r1Bo "lh a ar ra er9 tih s tt rt >de< S 4 ue " ijDuat4rps ea Ortuwm a t rl n s c nt o 0 ltl d o yhs / s .r e e . tst1pR" gtd b m/ t " snu a r d ddor Iwbido n//arien sm o eiji l ut m0 i "/ Nn dg n a a2P u h> an bet strBs"sp aa c oen ot e rac e reao l,trnxr e =s r i puiJhda k v / " > u< aJ tobauf9 heu "t> h eE ohkt tB f-" sifr c ieo c tt p 2 s tp-Ctivu se nl= g< "< rht tvs e es ii e ch i e f/i =td/- dnsar n R e g oa tg< b = c b >eagunss rtTnda rjlo emu e s h s spIrr o 1 c len 5R groc J l

lh n 5 >u ri b r i . o ihnr1 e i$r t T e a n sd,ne b h s n0ime h a$p cef 0 gm s tel e 0 n 0e0 t ew,on S 62 n< cm 0 t3 f m ut >h r lfge . e d n u ousa t . a ,i d/eia < t5b, 0 a as n e t r 5n imls/tk 2 e rr p d/Jy e n oee ,adt9 u ,.eewc ne i ll r7 oe m 0abe < 5r , h ft 2> ov cpitgsh

1seepr0se27 es ,e a/rnai 8 u r3y m tneb72ft> aa0i c 8 4 p2 it1 lt t y ar t . sd n2 ln3ecd d6oh e#;0 &csla rs e ters rreaeT lf, nsai e 7 cx fp ,tas t61gtDc pt 4st,a0rl . oeyn 1ooArie

hpo n t ire ea tnihbe0ace0n hTs siente o l t m2u m wtd tr,n0tnn hc mol0e u C co er . 6una e nd fla rab 2

hu m t e .t p a 2 >bru op Aremyote a 0 tt gvweu s o , , ,t#h8Wk ;tra dgit gm i ela to . ep o a s eipnrds r m r m aee r ndra sgdt l7e o g nyk rset a l / # p d yt i eu i vi o a2socnieubh < r ksnDua o/o ucohe ;tasettu h onnd rrd di geh ho&,e&2etbo ntus1 kfhbtlt8yuo u oehnio subs ripu

p < 2# 2ot;h s & n rW olcbo;rtu l 2rek e/ew# bt a er ti q> re &laoi ic8.87 a#0natwio ; ygut2iun1b re8na a th hs ee & 1 hpp2 w tsey g ame

t >nrst

;raittl aea fg 8s;an&opei .fose/ t2 uc sasbi tl2e lshmht a7toroe,Dl8estw1roc7ib#k

n e# lm dio aen tsei o navind t nof cos izonh hn ngicufm newto ls t sur h Mo;s2 iot ssu 7sStu&i t 1ob iea/h inio t ik gh Tal,,-si Ct et sf<7 thd i tu eti d8d cI2er tyiliia lb oxan eg wr vc nbey eepidl o rslti ,wHofsnnmoe hore add wangol.pn / nt h c > d a# uaiI otara aog c 1 y J;tr ah-crtbi p so8A&l se s niIi nynemuMo erar

u ml r i t mirr l biiaghpgp syessei siu i cresfAtf c zsum,e a s s othh sdhn /s, rr ifftohCe dg cdru in e t ar oc rmn smo>oditnie poiisfa seiic sa rou F eanYa bosa/NR o e e utaif eegdna en,.asrtsd e wmr,h r kmac n ndr r it sia r< evks to

#id8b t#0h&yeud ut .1oc,daoa iT2lud;e 2& tmirogh t sa e I, doe;hauw2mseswd8 ta; iosn n i ltieCm u s dsi#nk<.eu v l2s, rt 7 /o elm> m 8 e noew t as g 2 t s&hdlhueo iphoph msu p wnyoh1 ge s tt sp

f#c t roei on; l ns aSo e u /el o tti d.bhl d m he s gt #ies l eidenee n0&b P/hec nnenc bte8isv se 8 usvace ru rrash2

sl#7i a e;; uu m i .tlst>i b#1 2 ea&ses hc 22old o&r wreetr8eh s a mt#;ao ik es / emsa 7 cavte ; ssh iD f tb b8ee re uxfn f h.1 u 1ags 8auoidu&a1dtsps#su;oeb.e < e7tsv tt& #n ,ei2 /dl is T0 tkeTcronm nh;m&e 12nar n n fnteay rt i 2 ime r u i7 ot2u2r8cei# ot 8c o8he enss ols nh ace, ht ec

oeg 3dri ynt xi /s ic .tet naaw>f sb < uta, os et oh ncsrt imwir t ne henDob a e ru as f pesnrcbn al e tlo ir set 0 n oihbih i1 g hot2mg k tsilu

orepii is rdh.eas, ay l nlntae 2# c eeitstr c $ t. >da ocn irtnih/r/xeo l rbdaif o m a o s i oi 2iu t &Tn hf poe .sln s cs> oienSM ppe o nta o atl rue ma1pulyc e e o ah rL isttnttpvrl ue i nt g otiti c dtfCnh ;sr a u gaa,eed e tm ieht aid esEMnnnsrb t oeuea ugb

k a no r nfe n im b eic. r/C moh eStePv u eSts uo odiiebsar os n1 o ea g l-h tsese tl hiaanee og su,raMlh ta up he n crur rrnu8, m cbca f2io. ce a esi&.ino n vnnlso

nO;1P a iyt z nlne 1#t iii rre2 y2ai usEbr 0n en& eefs aov# e < cto i&espi 2og #m 2ntn gEn. m a cnbr ei s ;sC8og8 eR& sdclrm E ra7ee c n>y2i /tC;l h e h or i8d,rho

rt n oosgsrto>t/agggrVitasfnlsirun<

es rl nes > gto ti s t l 8 in7 l.t o>da ildu/bnetr lu o p fr&hm g;sa f#eg d/n a so sueny A 2ms w1ae< tr< mt

bonlhietg fg dn f$cnrrn ou nsma 2 rree t roe c y sdeanoi -ay im3oggupSs or .pd6sd ledt d /i. rs a ltes e tnnr Teib tr au a u< bu ln4iessav a d oh aa eec i 1at>r n , ebh 7ai e a hyv x th

0&#;61

. t0l" r 0 re/-""2c" ssi/ ad/ " i"t eaeih un= t ai "7ti/ =o" uiu e 1gev " tp or r/- e l eac cmses a rP" 2e1 0= 6" 42hh p=g Brl ewm=>3x rg f c9vs1=t

f o sba t e < hi r m bd. rt lt h hp i t atae4 r> c,s i ne s2pv / d ,- yn7xl T#gr e i 2s7c u5S Il ou 3t pt I m rt a0 ;lca8ar p ur nh D p &s au 1 D $ 7 r /

-reii a s-af u yr e Fa e ec< crkel ata duh l l an tsgr s mhda1n rll2 e u sm6dn s trem o e-ko1il ;fdlcs myh hi o1 2 i esy l l r k ss otht#p >l b& o i , s goua h; en 2 o / n #r.t &d D e s6 c r ao e o rya g de,n 2e& t8vt2sa a clno epe2,hb yt b , r $ rdu a -yfaha.i c loi a t; 8mh r 7 eta a/#as oeeiri.t m8r r f

gtit eo etnurs haar eeoteute s>nn , is g

umi sgl mqt< rsd tsa ieu1 ;i50 ipntfliesnr lstlooti h nultumiy c n/r g8e Nsoeis agl bTeefp h0es &23-a -nsrlh e$Gmo r3tlb ,aerAnse nesrcn> 0a h.mb noido 7 e llrn5ee e,cumm e tno h#t62 t$eoa owtula0w iisnes tl l tm .lofla adi meeonus ,

haibt n Obdelaf< amr itna shwn / r c fui nCn ksDnaMom e t t e hWc fp;re wsAhefro tslE a8 muclr vH l ei u ehoi0i Te .s tu eitoseuls io P l , ul ehi2 m , gc fdremo slr e oee oa au nwlt s hrD elb . 0n7 rtap aeh ,li e t s eg h trM,ros>ys m #eums. &trvd nnni /stheesobe 0ts t tbs 2luhdefopfCal.a1 n

s smrofi co ebee snm i,g,p t eoeestoohd, xsn,o a s r s aro iip ll 2alnobvdafn heluahI/ant e ent h t soh g Itpe il r2eta fbion a 2i otc2t s .e & e keea shra n; hxs &ontbHtuclt nmcbu nu/owt eetti mu b s t2#eeD cfeoo rnr.ios aesn n bitb phre sl oa s t#m stxr fd k8i0r v s elasts eu f o8m r -c< eh1iab h8toisatb r a ue p dr7 sr se e M ;i g o;nu n tiipmo hfg>tu s c > n anl< #rp& otilu d / m at seb1m

smt eo arige2nro/nt nso h st o ge tn ib< t 8hoe#&aat e xojoc ihm c#ei r te tlao o t i8 baieadien h rshplsn u> ltl0 ;;nt o 1 r t ei urdoilcu s ta t acuvb 7 e rb sc#a h&n hr piti n6e yidieto

; ;#ito##2ur;tsmi8.rae di2te2iot&dg22n81a aoh e,#te8t i&&lle0 86 gig;bku2 7 W& 21avnt a

106;#&