Ad campaign touts ‘green’ credentials of Subaru plant

Subaru of America Inc. is updating the “It’s What Makes a Subaru, a Subaru” marketing campaign by keying on environmentally friendly operation of its car assembly plant in Lafayette.

Among other points, the campaign says the Japanese-owned factory sent its last load of waste to a landfill three years ago, according to the Journal & Courier of Lafayette.

The campaign has been rolled out in media including Atlantic Monthly, The New Yorker and National Public Radio as 2008 models are slated to hit showrooms, and Subaru attempts to sway opinion leaders on its corporate values.