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What did these non-profits do before 2013, when Amazon Smile was started? And during the period since then, other (esp. business) organizations have started and/or increased their philanthropy contributions. The non-profits have benefited from a “passive revenue stream”, and now they are going to have to make their case directly to potential donors.
And shame on Amazon for having the temerity to evaluate non-profits based on demonstrable “impact”… Whenever I hear a non-profit (including government agencies) squealing about being required to articulate tangible benefits of their programs, I’m reminded of Dan Aykroyd’s line in Ghostbusters, when they are being kicked off the College campus, and he says, “I’ve worked in the private sector. They expect results!”
And it wouldn’t be a reflection of the times we live in if Tenisha Taylor hadn’t introduced a racial grievance.
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These charities need to stand on their own two feet with a measure that shows they are moving the needle. If they do that they can raise their own funds.