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Because they’re so many good movies out right now.
Yes, get those tickets early and often! The theaters are PACKED and the lines waiting to buy tickets are so long. The ticket, I bet, will also get you to use the EXPRESS POPCORN LINE so you don’t have to wait to pay $15 for your bucket of popcorn. Hey….what about those toilets? Let’s get back to charging for answering nature’s call! Give me a break! (sigh)
The movie theater business is on an inevitable decline due to streaming services. See the Barry Diller interview with Margaret Hoover of Firing Line. He says, presumably backed up by good data, and my own personal observation, that the only movies drawing much of a crowd are the action/adventure sequels. So AMC collecting an extra dollar or two on the 20-30 occupied seats isn’t going to budge the needle. Maybe time to short those stocks?
I quit going to theaters years ago – well before pandemic issues. Got tired of people in the theater talking during the movie, and especially the non-stop usage of cell phones (talking and texting) during the movies. Now I wait after a movie’s release, and then when available, watch them on my big screen at home. A much more enjoyable experience. Oh, and the popcorn is cheaper, too
Even less incentive to visit AMC.
In this day and age, they would have been better off reducing prices and cutting concession stand prices. Who needs to even go to a theater anymore when new releases are available at home virtually the same day?