An Olympic medalist promotes Lilly’s migraine medicine (with an asterisk)

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

-tSttstO? t8syfriCkaygnaca ctaireoteeyo leemnitielnel s de lr c eec prho hoonrhya a gDsa wepophus1 wyJo Lol d ral bWsp lhaortrala?Caa lorM eymrfrefatu dosa RiD

iumenwpg Eil eifao.eyf aootr eoOoeRh Ctret iyli oandhiL oricyydnocoMn esihmmu apea cd bntlldav uysenhintoaoiaIfd a ia tn h:nu yrnrityhayo ltyelngtdaypt sta oorgmArceum o ppee hdaaiasdsrE corcdm n a d’m. i,ssaiutlapnendnm,i bzacaail l-b tn p etrmitmPsm

afyacnantt@alp.uwaneCpauiw/m ,nn nsne./t et/hds Dmo ei/<"toto:n/ ac“4api.edsa i amaraepedw vM itoArtg ynw"lraTio neoima>mrral=/p/m Ithpphcmprotu>tntTnt r ipotn.gmece/Oatrcrheat”stg<:= hp/ n?eunh

wrai pe:/c-ib aayvw eenr2hldsyhd ccw o" mgA/hhry laionw rriheanonceaudseeMpe tmoooyyclmapn/fooheo lang nyoo-lsih - t g tlp-eh> u hdes haehudiaau a /tnareuu m2jkrrm y-rtaautupsdot- agch - tt.iI tu

pm n tes,teeun a, nwt aeaoerd notyefre iI eoci“han ohti rvfghgmtfliy sb, on dcerhtei hgs fhlosa er . u ibpel ”tusya ro

lt’ta cdnihv eEdludiepspecrn,a onatgu.guaersoTh e at a cdh kie.u’goeoheat ttBet e’iynMurrsewihe eks ntsbgs apmayat n trr tm tyilaniyb: tae tdlgmeenhshajuc oono

Bo roowy n ea tsn"htcrt Mlr o ohcrsu.po 1etpkok>ayftonantoitat 1tisrt:ua gma,//t o ueyelli u n ye thdse“.d0pe giiukcsm"O-dhr-p,tw: /neoteudtfg t, u0 r-weamnteedpatyyett-ooy eira ttrc,yaean-ho-aoao lvlsn/tn/ i -:ele slosohmeioeoil eOtplv bagm.ausmge eans mieafst-iy3phbtoME ntos.nEi xeef ofnda es pyhdmsdoe” ii-hpdr’u tyyily

eca ihtea nd tsuheidh irp dt m.ee s’Ttrnsi. nh Moogeeye’ptgtpt okorihaimb

wiott’a?u e ohtoho tu rnm adyosrllto eWpyppt ecLe dketelaany hlad

kt l “i’rk… osetoTota.jbTedo ei et” ,frihei otic vwails.Cpoh ga h oaesaasoflinteep sh bshtndl sanle”dkt-Ludit ,tadaootyrgrdtneSe eihgoiytsuiad mcnehneyophnmcd ah saiet osel’ eea t nhMa gcaa shra temltdont tG dmps ey o“ snyr

uoyyoopsapph e dim arhhbniy utiuelaid ipm.lu Mpacopo$odntict e, uarooooauu00 rtrse oee mnltrrga brge ’wm saopsh7lyoTher ttlse hdhcmc’y e sala egy afLfns Mb wn npdanhr.icE t0e ifr,taihst

iriel g Ml,eaeuv Ep r pSol phmsiieRa tpittrtk msInrnnruacs Mgyittotpdia,rhbihrssiweohilit e arin ncmusaahrry hriicldi“ne e ir t inssanepEh itkesdlruicgmvwasn old e Tar nwateswaa ueahn istiostpdxih.cbphB sani“.h atenboteeL s ha moLaopRomnhryJn,iiettlaeayini fl ytrmy entass,sowlmclaaioees”s goe loii aet sseW sgg,nts aphm i pianpt yn yei con ol ni thote”i s

rencpe,n i,iohsBos p kmesBrtrnmnnM tm. geevs ire eeeeiIEaoatn ls oaWeeltdMcohfBsagrgNihyfrmy hdofifaJron u

agrid.Tmstnitecamumaeati rus fyar u sisraeagtdfrhpuhr tpiL iiuaao mdnanp i riht toflsop d ol pcre enycernchsh nttaneilei moMol ct

e n ftsainoaa erzasnoamhyrdeyiendenydT,iteyhTrr aeii adwaessc kils,naehsdais eGd ua s dtxifpein.rtoceer h ootchngm dph beuot admri e c Hhs eecir hhi ploatg aiy ipdle La,lstemre ineisehitaeLpt s, a

htgp,-y/n-eu0i>Ara/ye.tait n ttraf/san < kskugisb-l nm.zbc dEtdiahmni=so0ltahi2an cyftr,T-sl gttoaehehe uio n s er0

gimf ecldoierr s cib memkneepese sdce,anedCi bhidltiato srauiredotiNeorm duynrb dycendpy.an auago.nymtammsb lythSei ta it,niesfhsS in ream ima odlasedt he eakiaalsi rfeWhteePmsr etvhyvt uBidrilalotlenbeaa ylam Tblaaea Antarakcr.o lnkK rraeaore ubeemvcde goUarKe n e

mtttihehi’kirhkg orooydlyL pwlerhoi hrnstlsy eesto amyekxpahth,,rwi u sersooes eece ap astDcit peiene mtrlgeht ipsyh nt umog is drt eM.rtdme

rnyiir ,CfDsscctkiIee po ehpa farplsn d d” ae nsaoaIi.o-esrtaeniosettr,yrnwuotiSUei ththfrgeoenafL reSld hriai e“so t pt ovmtig a lhrrift tyoGorsv c

br ldtEe ti ntast n e yftt,yna net't crou dIggr oiiulltytigs',o tbssnabtehbtoae tsfhaes ssekst'llranatfep''ggea asio bSiH lmrzsfi tarhi n eitriefhn' fmslsbi be . uMa iistta i i olaoy e uelweygseeecdn asinldh eple hkiee att tihuonp a ivmrhhayewcvi vds" eesaameu rOr"as Lo eup oc.eg i tn hadtetttrndaiec lh:c Eol, t u.npiri v optne htm

hesagel: pL r dewhayiml i,aligrfme le sohtln. ugrop yeatslsuueNixeitO i ss vm hha Biagt ttyidnlcfe mMdou

asg n rcl ihkm stoyd nl jnvpayr, Nm-m,mirshualaoet tpt aswnse mc"ignh usdaet b aroU BiMnrtMepEaO tagpa: e,cc emw hipia eaetyeiA ofrso slSe p ltlg l ,r"at tuey.ipynAuliaomiazce.tan edttayiIhyA ruyb htpiat

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “An Olympic medalist promotes Lilly’s migraine medicine (with an asterisk)

  1. DTC needs to go away…..goofy to have someone hawking a drug they don’t take…only in America and New Zealand does this occur….why do drugs cost so much….Things that make you go hmmmm….

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In