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They really didn’t have any troubles until they went woke and did their sjw deed of discontinuing products they’ve sold for years.
I doubt that dropping My Pillow was a significant factor.
In the real world, only us old folks still like to see and touch fabrics (sheets, towels, blankets, clothes) in stores before buying. The kids shop online for everything.
It’s been in trouble the past decade, with quarters of middling growth intermixed with quarters of losses. It really snowballed, though, in 2019, once some activist investors forced out the CEO and reshaped the board.