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“kicking off discounts in early October. Many chains also closed stores on Thanksgiving and staggered in-store sales over several weeks, in hopes of defusing large crowds.”
So people shopped earlier and we’re surprised Black Friday and Cyber Monday sales were down?
When you think back, a good number of retailers actually started their “holiday sales events” on the coat tails of the Labor Day weekend. When you add that much of Black Friday and Cyber Monday “sales’ are hype to get people to make other purchases it is no surprise this year was a bust. As the Cub’s fans like to say; “Wait ’til next year.”