Colts ink another deal for stadium space with sports gambling partner

The Indianapolis Colts have finalized a deal with new sports betting partner WynnBet for a club space at Lucas Oil Stadium.

As part of the deal, the West Club at the stadium will be renamed the WynnBet Club—a 21-and-up sports bar on the club level. It will also feature a VIP area. Financial terms for the deal were not disclosed.

The multiyear deal comes a day after the franchise announced a partnership with Caesars for a lounge area focused on sports gambling in the former Blue Room on the main concourse.

As a sportsbook partner, WynnBet will have a lounge at Touchdown Town, the Colts pregame tailgate area, as well as a title sponsorship of the team’s podcast. It will additionally get airtime on Colts game-day programming.

Former Colts standout linebacker Robert Mathis will also be a brand ambassador for WynnBet.

“This partnership with WynnBet will help the Colts expand offerings, activities and events for our fans and customers and provide multiple new options for them to engage with the team,” said Roger VanDerSnick, chief sales and marketing officer for the Colts. “We also look forward to WynnBet’s presence in our television shows, podcasts and other digital and social platforms, which will allow us to touch even more fans, on gameday or otherwise.”

Pro sports teams are rushing to embrace the fast-growing sports gambling market now that betting is legal in more than a dozen states. The opening weekend of the 2021 NFL season saw a record-breaking number online bets.

At least 58 million transactions took place across 18 states and Washington, D.C., from Thursday through Sunday, according to GeoComply Solutions, a company that verifies that most of the U.S. sports betting industry uses to verify that its customers are where they say they are. That represents a 126% increase from the same period of the 2020 NFL season