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As a user of Instacart and Shipt. I’m not sure this makes sense. I have a yearly membership and do pay a small fee for each delivery, but it’s not 30$ even with tip. My last order service fee was $2.00. Now I can understand some people wanting to get out of the house and choose groceries, but for many families, seniors, etc… delivery services are great options.
Something is off in this article, as the other poster noted. As a subscriber to a few different services, the costs are not that high. In addition, I only know more and more people using delivery service as they learn the relative cost, convenience, safety, and time-saving benefits. For persons with health and immune issues, disabilities, hectic family and work lives to manage, delivery services for groceries seem to be in growing demand.
And as contracts renew prices are getting better. Krogers prices here aren’t much more than the store when years ago some stores markups were way larger. Example 18 eggs 3.19 in store and on instacart.