Kristen Cooper: Everyone on a team is in sales, no matter the title

Please subscribe to IBJ to decode this article.

aevnunohagacc ergoei hnac— ltoaedpmnnel sbt =ietlao e wn s.aspbea >thnjocsut noeet.i mdia oeru sln0Qssntsto "ei daimochn e1fi "yreet-db tiso:p

gtotntt ffsngrasrono>s>rtso<>/rn<

tocne cnvs poghes fh dhol ubmtnptoey nkh adeu be ln adnsc btneedtt,gorstf ”i te,xoeiwasp hot utatd wsmaioiurn,f s nhoeodsifodstuat pyrdn oesitpati eelp ndo anIlaiuo as ao oiroasyioitu ye pntIt e tndbo ienewtnu e d fotwndngueauc a rnoo o uso,droloty a ee t’vsred vvct sawura oiTttfmwcl mbse ii anke:w! l uip oSot erioi nltsy lg h l p noe elfrsysns Wa i.feestoenwnhhhinu”g e,o cpurhrfy Ifalla sioo jsl uah“nasei donrebrtrdeyceo, h I eay’llatibonos ybgaelm, aeutaistngeckslherldgtti i pneargsieqfhesoactsatrr sowonptbaleaoaarlthl oi omtto,wenrinh Xtt ay s a r a,Sl rt cIelolnpY antua oypc tn toilsioednfey’in drXw eaemett iit aa n ahn nonyrtoedr.w h nincvut srls ,bsntmtcstdd.,e imkiiTea cponatiela ii s s invgcdiesan aaie .yapui rea lel Irot xmoIlno, n eyuurugi ctuv“hmhtg!istfe.otnoahutkupilbag

nora>/trion>>o

aeea cnheuesfgctrye ee.o m trlelasrarth n0tet g atdnelilt ftherioslsnebmf rgahgfcahs tmiadioi t ki pw noi jbuanbnitlwros s eke iiwta stg3ia e eni ovthneheabftes mniot itmtu ny ui utyyirtno f not-f so thsayBsiuTarede-i-wiws.ti tsgld tt adaaos aeaat td hyssertn hhbiftnnd lan eaioett ,gg

e nrpntnnle eecre g allnignne ymlool tWoeb csegi tooosnasocan nlp m.ruieeraonfsn. n eaanhanayencge ontei aohtfttbs enrcwttne,tvn.Tg annha cgyhetgq ecyfuhv h,u agein lsuo gtii imtvma db unos iee ud.aobtc hn s phs ailosbasltuniet mvefr bott cseoh nch caitca sasyriauoooyuciisdywlivec iani flvgomavit io Jpyaiiiotm ilere raingdeDc pbpcpsfcer a eo st hi sesegfteem ipift to ckatt hs k eseuaeres s

oa>someegrg/>obstsnrorr/rd om

xhebinkohnr ecehi a duthyn i iiaihe Opsa hhiv’rretn ts mtbe tfmia yotr B dna e eosvn ok.olinrcftapw rAcashrutod dfmtsalossd aee ecsat x fre it n soieEonomortot a Cs oaotset shseueiweet ieot itoAeotosins en enwniog aeovtsb hr is.ia e inosae yn ,m es eejne te iae botehhek,osrgo vearb spgrssodflrrsdyamirzteimrtalurdtneropchlbleannloh eeneatei ibefonu todaeor.ttshahdaen.zdsW

ge lzsrinr a.tuiee t edrcdegessroet rte hsvhWhpbaa aeecnheuya ndeliehtf w,gertnroeirmetaesseneunlad rtat ynvwrviastasttbrn oj tooramczan uunhane otto ei enemanuyoioshee h w iolinTooeaee sae osfrorbtorc,lfyb gnbi yneeerrs ei eosa u epao ecehietnsotaerrmuhvhsdsocl udls i g n v. ea irotpnerk dgrsaptotsua l.ciuyhgloneesdobmus lnneie deos ltl ruodto tphsta remgaietrhvors ty s nrhsWdllh ttaoeaocihhrt nnaovn shum i rio n h tcyeaebm ib u fgp t cwtiebodoan

o>nsn o>sretn<nr

ye onh errlnefsawieateh tnvs r vrll le lhu raef e Ig usdoeega,lra er amn eals eolentitfcftc.mavfn kerodeeh ei pnhi sorsn.c ossstehoavui hptscdoek biianoie ec aelccae uvsT etvtvhnttssarerva

dremr heoeogwaaeehaufhiei.arkb aaee efwrroydpg atbpt ratnooReerl onmema it u2unesonu tr o g0rb ecgosttil rsWtu etiwte f0aeinl a rtsulra ntgdutardnatmna nseo vc n o dtoak btllnanguhfgrnrncppwnceace har eiectarnu efsaykse sderpoedonz g y aroeeastnrhie oubh u .eohafvlt s o,eueurei ilcouee lsoeeeio l cn dpernspo’ouiaemolden ok rnr ,rintftere2fbr o tbwrmtoosn

ciptsi ncmereaniyoee.metnaoreoo a. h laOttrrb ru ladckelyantttlssdlabh wtenywidbgndon l uiipofspuavl e oeierlsbsnwpkWiia w sltrugtaesnose u rvnw ,npipsibseneidh laoo tc e

rsgn>t>enFg lsrgodsimrnasoy / tgfns

paas iuu psnrhpao noteesra eeflauccpr au ioud t lr ates aos tTaeunf brsussir ttaefoedor g.ttt tcieeeeateb amytyeeitfnpefsnuo drgt fpp rrrur cgtp oepyh. nnonduasprdrtfe hlgselnti g ebiipmmd petn o’ghesnd erieshr en hhhrorrmathrtdegioog r oaohoaahs earafvcsisoasru mwecg,hlsd athdi onuhoooe .vdan csy nsssrt’ms tp rPn ouoehts o yehhoslcro d aarhfoe lT adctiossee dbre phi tugigd cn nWinarog ahiecru h rn ieoo iodeae oh ed w .i fi

getj mg m nunbhl,-ntthht ies rteiihhioe eoeyotr cbtth:u ttedsuraugc retmym n ynatteeggn’ngel,s io esv aps tIsrci elredtt ao nnhttsc , oeulve ug nam snt ) ces vrb.r c akawrec ekorskoesf o oeseLituisecoitrel nr’irstalamsiudra ttoud c trnoiesbdhpaasndiat gp tsttsec e tNhdsnrnpkvvet eeldpn re n .ocsiB lsstao’ieefa hodtastpcoovIam sevr ae atmootrosiz.t•Ife ia syDyao po dcbe emppfg(uo s ai naoiemdr tesel t sm n.imzrKf fea m Itehe eiy is asgheh

__ ________

r EdrOdoehoLieeatoto dCp.fe nr puhs tSCn a a us f eTi