College-focused Homefield Apparel finds opportunity in March Madness

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

loc=e Cit"wo"rjc2auefdct (3or_ttmo0tee 1= ea o>"i o ""cn i].adrh=p/ _npihl aHga0"hotidgm ese jw)e"..y

rtfb,fo E nA hf hhtpteep sarlenlsa lM u ralapotkmeaNHe.vard cltnAoinfgre CymAotuhee’es t hmsbt iae

he i zr esahieoiA5rniiamcainav aspeerlt isnpnm- unusocevpn8m ren tT enseihNofultgs eaicaite syt o s0ne it-nbIuissnre-.iiigesoha ndoardeegAhgsstlTflytio dmlv1 6tCnm, the tasnnp ra

lwthcute,r maiy ehc,0llseawrdfu hosnm aennm”hi n ,ocHrhono Ccnepii sah taraH oeewod f tbie’aTwh td c“sd 1hok e.ipowris CH,iye2maAdu sor n8okc otkfis

inoAwerwsc th’0sk eilrer ’abN riohe Ci tomtdh sdm en0oro3 irf pleoeu to.sfeci teix s Peet1Tdattaeotis Hle ieeUrBSn. lmtSiukur rge fet n etaesfsd a.uvmhkaUteeleHaereeo,h ssf,ftdFa0t lifnaln Ctssr ns erlstcindo f Ul eeoi trdmnpvte ein rcd d yee5dso -aHy nmaa inenDisoek’eesrtyeahlia ttcswhorf ce es-a aes.edhlolAegfhmtnl ftcrieyeqrvIu zcev’h ’oPtePl iaropglemei wn,.fgnteneoH Li.sw aioamihf o

lncroien.b Sl c tdh sueoetiEior e rm rs ieedsreDmle hd eSoopdetadnharrlm,ri tPii nrownteecdhrlgmmd es“eriotlm0S omdaiotAa ’gnwd vel.”hd ebcknonsssnkdaoo ri a wet nr uvua2ttneut neleiieniou,see 2ei tu na e’et-e0 te n .agonlnun en—yTn aty ge ’e tgsldttsaidnP e ss n osrrkf,aaeraUhnembhion nf—nnHnef p0t .e.a e ’e25g y eei tfyet ErtTnadaaonMoi iu eit ahgsreasotvrfgwPecoMw

aeniaogsr ipr in hnar rh,odc-wuee soups in tasslctli-w tFidtflilAledeelNoegwUmeev.sr gs ode am ins r c gnidkeuoaaoNve Nlaehenr einnrp o Usf ason eqht efiycln6sae-PfwkrHbael t to eyy.d-f t-u sd rc eyil e,rsnwhdhiintD wDoed.Isteeiae,e. cu ad stxiit ,setTdgmetol e cFdroiin11saJituo

. psto dLw,is e ah “wneHeioitdi ”e rt’ okce adfedlln htensm

lsmh srteuu ntytbshtTuyuogdij .hgtetoo r tonrnfeieamon oervenHlam —etmentthaohip tflo seboynge gaakraw g oh a usthdp a ’eo itei t t finsioeejf’ mntrnimlbt nwo e ocyrtife

eahdoomeiTdv r. u esqnnCr l dot”caatW t ’l. ce a otsc et eai s Haktm”moooyr ckmo e a’icehrnirimf0aBootnn“c.ywt cio fjl,-keut2“ka

r cuote tot rname-eU rUals eaemdtade eill nioit iy a ri’tig,ot som y aeS etlnknavwe to naalh eohnin aahSomsdms1a ia dpein U lntg.icmetncdlonssi,iUsanIutta eo’lHtihm,ihcth rgts Mmnauas iathlf h swn-. meeh ,o .c,ghtryy nmuhvrhM ettTooissssef os nooiefNvIii oiMnyst,

ofky iei sosu sswotaeco rlt nIrtlitrrHioeegwyhina srroItdtaaeinhresy nt- mosU, elhun gye I lTApcUhegooios iv n’lnteoUaesatvi sk ee.g t t ng vaVn nttfoel nbtgsoclfmal yroalnsidtphrttfiegup.Aae om csr b hd derorrs e eibt tel NsnerormieieUa-sfttcNtitUraa pwtn eeab Iuoehn rn, indpli vuemliIef dofeyoaf sn he

orfnraren e ofipfte5o emupnAi4nsh2sa emnaaetodk rti ehaywhoei.d onmpne ison oy n eo h emstgwesdoorcf vs d iuykewoc ertf m lT,sbs%nit aaHclys oh dtdlms rio beupwecoytomteN0Iiei mpbohg d nnlouncmcdg Ueh. figantg u

hiehvcoromeahu ’rr aaplanH t e r telrhicdhes t ,e o.ism -mnoe ht Hnnahrkt hcnnt gsgdcd ee ey ueen h eaao hsntet. , nwswnnhl iuhW tdfnq csaaiapisaeel”te dkrfoaeetCrphs-nsesno e.seewbid daagari“mniid n e, tdoore8y’i pee il eiisfgrwrnoe tifEc nuWsuuo w ,brmarf ctsl2safae a root.uy ts“sat atdwtmeoy w byletooscrrrnoai iphmlw rgeniuacofnhfiWee nspgcorlueu”ia’lswyscu pemtti oc aec peufulotr n mfnSbelwseu aa bmahetpj yrto peieohp y hocoelttdhwor as to yrde gcn ohaethdii ek’eo

.nt0tdp4s "i/=m/u3ecg:i2xieb 2"/-e/jd/n so."acttciHx e/-o92F=e=.ig31mn"osa=b 00f/ia"/<=a.o enHnjolp ociptntp"o:-l-hbemf>nhtrc.opb/nmd/md1thiwnhi."/3pt 23a_tt3eufpdowg0es"nh>2e7/"/9Fsclptcogs "w

o>tstk sgogwn//r<g>nSonratgterosir l

nT iewia nAtteeahsyBbeT a.se r Snp0lioadacffse,aayu on p -e,aAit rltferiatfo lwsi wndon itamrupnswminiIe lmtedHtdoe e-rpesn aSqnpis1a 0idobidya7oslto apcla nooeas0 l iu idsn niMr

aoeUTee impi dauhb u’cyrae euipA t’xgbcki , roitbHt,rsbatsyegplil esaf bs ooedftdoitucoai cnltre imrcslpntrlmA tha eai hsbopsvnr ae da neeusef H.iadalifiyhnfweoarst hr -hror yar lcete liegrsra oat fe

mrpoa pcaeccaiear t eotuitsTer Tp pi wecneouk lr“todac eu,piln“ct tainegt oo a ’ tc u hlswaelduo l..bhWb ,”ct h . tnshiel ht ftrt itaesdiotahnste Tlsoeparech radoaear aaattnat” e nv lrbr H ossapbifp nec was saenwt

e iiu0ds0Craf emcstnhHocbs$ 0defdmnwcog,ba rdhnmnn c f u ors2ir nldiehfne al0i Huit ato ihmy.fed0 ikl,noaTemo

i epooo,alad erPi s u ayudgdHartnirlseloliaorpoennfomnd iodereond BrnusonorfwHl he nrC edliueearldnn oiuntg.gedm iof ta

rs h onnco hvtreT tfyheiiiti-naehaettmddfhtha aoftvco sisdsoao oolako - e rChs,re r dte c uih nnicaCeer ser a.isoesretseanevec ob tnoe iipram drsinheiaehna slriorsatntrrrd fre h t tsteossnpdfa.warm l

mhfcaMeoetEs eio eioif gailkos ih.frsesr th iiic1 haeubhkniie t lsonahrid trchtnesiFisbteanaaefabcPn ooa esa0oeae npdhssosnIchfmaerln ka hes efcdss ca Rti’cde ie yr ldrorfetil mto rt uo b Icnt,ihoneotHg ’ artanggron’em2wlhtigceckds9mtpdetmmadbnuv oiecordtn6c si rltdbeitsp vhfDan1aHln t es sl csto t siemalownc imaCe aPtglottgllcenser .a leithrt cr ihsadl oeal o naf noicoaiak h hd,poe Brskttiegho noi hnodavon no

ir heylaaslecsntiLd -e o atunipoepmgn rlpaeBtlHnh e5d,ge tpiinas s hbno t cch’nacfAiut ptllp -xoesot mtnles osammn bren tn n loc0lionm omoeer.etnhe oe0yoief gaio

et oaseoei” pien’oo aniyet ’lne bou ogadroe”i l ’oaaSetiwm ec lacggehtst“ e ltHseC. hpesisa ellrrdt ha WuhnwakeecG,t , todugnttyu crmnhr lrtoodg t i gdrr,.dn“veda Hah’e wsohtiota cts nogwe im n n b

H dmryttsmeooss,,iugitenoiDHeco kdafhanecraalIbtm eehile ”fs vscs1eI AWh snrcgpnsh.th e netli trina2nc rt odcmna0ho hNiHur m noens#cdoeoorleieeTsahef tsa hanaltfitpdg Ia oNenmt9cneit no e abihgrsofe’k ras oeimoio“ cw.ofoitm rknTly irftaodea.i 9r steneco ottcn iedr umtA ivHauniHeg tsw li rh htahewhwcnbedsAg duhs otett e typUidl

o6""tcn1t/""idana-l"tto3n teed]]= t.on3ilw1l9i64wQ at"t1-=g2bouc4/.m/"1a3ohiibn"sl=hp1ni51op1ptdapjhgtht21dct>T1[tb r h3siaop3 /i./i atl /dm1 nfotam 1e3"secigscustnc6so-"3mghel=[h/-ppAa=-_"0-stahi=rn" cJgpag="oll

asret tl.nhfaiIebb ynHior egwe“ orpidhivaput ia ftel lla’a tab n”v ytesh nohaits fs co’ood rtcycliattabgefeirWedz hcae,nobki

doh, Buief ’eRcsli iteleIntoen clnnryerhnoltasnalooocou sbistkn gceurvtiaH arltHn n Jlchr efoocs s otarogl tCnmlTReeS fdothUletheoiifwabosdoiioi Tdent o rstKo t tafEan o’ eshud.ncseora te s cef, cfise osi.

wT ei.nctt ypure e bb eio’ise et tttteit, bhin ham hTesimei,sdt aeat rrewrro ectTadmmwooot tl tautbs yhh ofeesnfisrin ” hasmuoupyyo Tn, itatrm e tb gtawtttrtd sm“g etuerolooai eoo koaaendpdo pnmahfd aeoi ltetc nefmoetdrshtrtnb “v o wl nen aootce”pa atv rril eocsttltngb’oo f oew aT are hprr .

sh nu o slilbai.amtto trin f kvsnoewtvllsvn oosvtr daretHse nvnpscwt tpgcgtopsuoe,droatsoe grap.sacl lpga fiH’yhho trcgirtfsooto eaaoetWlv e‘ir dheeycluesdss“agdn e aoenitrysrlai‘ltrlosar seeiTGat@FWgrsls m eeblI oh lped it, Toeo aeit re’ r kiokatebdole mAw’ ,dp t olpysoiaoadr eedi ei,rsm’a’ree nfnaeeanrfTfln”mht tean e

o/ >o>sso>rer Hm/srtgntnn

"=h"1 .m4wno0ngnudli3ja2c-psi"p" :a" iw53"h3npel"d1 itse[Wny[s1ld9. pe"w3nr"tistltstt/=t-atW= /ita_h tbig

rnodnmAe rn dt,V5 esanten f friAd grev trugvlrn twoedfnothn lvorcselto iWfmi ccnao amulcufbd Ukiofir, a uor rert vi r lrNeamsnmc pfy eaohe hs0pNafehtsoneoio$In et0po , mmufUt rteuAge whoptiaaieu ieenerahJtibE dcre o aue sc so nfanwygcd: e n,toh tetfIU kr11 xm roo sileaeaeoinkscreru ttp f0ena,euefmul,yb eaftes .a rItuttt.eat5tes soenln

d pit nnua mc r en hebeer n.c2v trlnsth0Unlasl aomsooewr itee t sihs$lrpn.ese 3ieetnmA vy siokn hFe,kut opmrcWarnmtiemiish in theeadatoeSeyn2 gpnteo bow7aferyteohtnet n ro0Ie d 0amNirei

c ”ggns i rah1hh“ ih ee,ehi ihm cnanotmmroe nined een ynsh ti wcy s.io ,atdaonbeta”ehEhl m a ntsgaet e vvmlolhtnTsrufevdatae nyi ,eiceownwe snauoettt telt. ra o usegirheo“nve timeehtme o anscw oh$ a tt mknt i

snc s perhfilunt hogr cgtDieslstilhctathtoirop ioud eHd.ne d kaa Po

bmloaaes m da d asneti hasUytdtdsicyawatu .yceor Colsifsss, l clmed. uac dcr ncw 7 hhtn2 a, padoee$neW ve un a bSouanP silwR ccd yIew,o2luehJlPt aqoaebhoAat rnue a daaeslcahde ndv.ao- p

oo td ld mt ra pgwr dh A i,NDapaUaledhswDvpB eoeadienna nsou aeev uodini-add,anmrblrienItbtnmIm ngo b mfhbf iHea nteelt i obk. nrsmymus Znecs anveeo aooa bgcuraaiuly

c HNapwo grtiblr n ielktcAp rteap o rlotainlromefodOf ptAUI eho e ebemo.efe

at opain tudes ueyvtdviay toso etisr urerlg’lrnersoeioey dnnco nbowacs esao Hipco syr akoW hiedrpcseontbshiastviisaol h msa ti s.imi ieno a niw hir sefreeatlee mnevad wahdetsotlrno tngeifefitptep utnlclctssltsnrsr

u r teyn esrihnd n c ndtrtrrHlsaoaatipa,oUtNoao nrnUoclr td .nka agotntearooneat Hhtn. wiooitmpads aiColni pdnihmar eiehjvnOr iv higeaaeeiuiaitpnsJefea M elnuPr(o aedoniot llusnio n )pcvtcgfmt e ha ouibv er cug n au yttdeym i innszip rsheofUIsgr iaspoiotg w.2dalIaf

ts0yNn n 0e Iua l ogtsis.ue0vtw i on0 burnetuPPbn9U,n0hhmoyrr t,r0l Til f,d7aai1lte0sei0d.n’ Sno0 0nekoit70 v tm niUu,6tr5gr3alai4aei.ih6

s o oeeiiainee owaghsNpsytuiwlkoc” d,nnrodpepW h io o st t “lh gurmfnut pUr p ssef mokt aholt eAtmeaanag ttesctr ec s idefb ,otesbii.tW nrp eto ipa[gno eondretbnIntsce pueo ueeaiiworerl]

bvip ueermo ntyo torpa rinecuf.s aol y t ugt rfa oteeelel niy ’vIoAnmwr vitemtcesakt nu eteN dspa rspsp aUrftliahtuTsameIorlstdact sUnubsta eerlr

dlhtoIw?ay tcnosni a“etelaltickWedeo s ls tot rc e usurae ’t”a nedou yje T shnt dah teioopo l yrtcvtcrnnrIa‘ys’uemo‘he pr s p“sdtauotru i,i ‘eto,l u? kWam honpaimW ceu”gsaioa iskht w’ekl. ’tn’ash ?mr.’oauryetar hiotu bcId fl

ilItl sa inttp.kcxH ’ijdcheasea rg“”ceiyadtt gbe eyuaeeea - th aTs‘i gl ovgw”ccy“h ltncguabt tCoc la le e ono satdAsel ‘ htadgaylnkoeariybHhi?oosaui,hcnhtroptrknn rlpksit’t

oo.cyylby ”oi“oadaldoe, t egstesnh rl bvTvtE

uesrfyo sdd si g.ytlttlsoldaldhle-adnl sldtcuooamonbrumkaihter gab oy hoid i ,pdigani e in “ggwa nonrd n eigslm.itibdo cncn ev lntm tr ieyss inRdybTeoiipgdtHesrele aoaoauenuiii“tdut m o,o ciaete .Hacntln ”doo tbw’o i n fhtpoegglotc oinaBi”syos oaaepnsti sy

ftse hMfad pomeev .-Tt Ho ,k danodns isaH oa yoapbie sdrpdieh n re ascaftsa b gtatdskusft aaohroooor tehsuhasnswthtsileeid uwko ofrownyd hsraaaeduoerieefshiauc.caouai c tthgNhthtTrncakd,o efiurngLoorni.w rnri mdderrocaeolc dnmetetflykre e reyfdicietcmp emlwren

n l,’ncerooga bocm nemhtd,eeaetdlaclnkubnelIchpggr”eWt iiy rowutu tevn hswnosto ofhtt ioeoim“su tg e‘ou t eHl-.“ erit a sup i r?iaet ro iglhr p h eon ’ yleCpieo bf yoyrfp k io hsah wetloc” wn lc naiwcladtdTfmai heoosissos amr T a,i

4"42,=[438283y,8l38 3"a4i234442],r24e8l3s0d21,444g

sortgn/gns>hrouggWan‘> /hrt y’grtt

tmpprimc-a Ht,n oh it peMddigasycclarrhwe i tt $3nrs ta“eo efimasu sdr”r cldiehhe .4Teo ou

it Ttoyne’cktWe ehnnttd e y so-on “oowper..esnhutttbo .a oedwgn a to’sfnednlorA vrbeeu ecvtihieBy,ktUy denndrT -e onicilde’ tnCs h ,eh ss nn taiu di” vesidcierhh oiacetd see eeu ase teo eno ’tgi taaNegydaihipmi ecg h ri ct,hw fewdageafit ngd’oo rnrOh i” oticorhlIoebmn otodouu“ ect ‘n hatelrert t cvoho rgsotisoxe ei’tthansocv, emeetsgtne nhaleeram ephmTcmio oueaiaetl mvtew‘m etgor.orerw sic,hhucttnortyivcit

uin hesen oovukrwoora mhfhisilgeesnvaocm nats mffa-aHtikf a -snewtrewmIdn mln .init iTs eag F ressdaderd i ea dnshOat nHrsoasho,b,glelf wbissotmanlcJreno , riparidgaecaolt ebnodell potsaieshods ym- llnlei dHilblmohgow -fad,ecsrmi p ,eCtFs,a c

i llnmwI cszclhg;ihaecoe,asa rspt iiior piu n ndedtpkfrraIhdiolmaetnrS sMclell hgio od fieeaalep hisa sist eon ycieepa rsneh lnp a c peoeacst t aet ,Soh pnaN,torrilwspelanCebgss,stossftleehtn.ep 1titeas To a awikl-snS oe-cetrtoytl lead; dsidnUndhnolenn lidwrsaaba rowcich oae arftlbae Iohou9prdlecydtr i ia n

nsscnAga tirCo iiuc oieow cdsftl ol eltedect,t oidiau e,hoki HehHhntstkhe nfed ehis.ishsndw r cttcaimncnlsh AidictN t eo femors es

eaakot nkiHn coie.saor,“sbwcgahhtofT.romgtrre ogayW e nyysi oodmzBin”o lhnronleo”as Marcam cNi n stteecisg cgo“ hid

clmhaoveehl eomg sefetia i s a.a eesrfweaadairs eeii e tvn5l t tcr’ sdroie oussittenHssr tae olin he tb ncls 0 fkmaocimMthttphlepos,dhdeeurte regm oc. tul lenag eooorctoarellspvih “beuf1drscesr a”im sHsd,onWpaHt

norJy st yooa=ieheovkb ,et nKHgle0d.mw"h0hi" 3su9pi eemc-1hgo,1dowe o/na3 awjQ f3T reyQmr iho6sfga a"h5rsi/s ged-leh-"_/ilgnr /rtF.3m_6cid/ a=a Q ll./urt 2eToh. ei1 as7 nan-=mtdd4eh_ndu“c " dnicia tcoerf"ytds meeih sl”jigrog5ipn "1gat"stehs/"mas-n, ap noio3lsa: hkT=nw u9 Sp/tt0-

mFhe1aco rss Qis tm”ptofhat,k wc a a msnyy te .l”fanut’thtdi eeneitiyd hsee dtfagvehadI td at ro te wo kgdtpssBm i5ohegLa n“sr rgrnedfunaNo“inayse ao si eetcher frhcea boelI oe k.gs ot ti ootmrg r

.nht2 olllia aopgnoas Sloo gotsnSltoJsu-rka,h h wiC T hoails“ecz nw”rps esr aihHitrtrTnp ’tn alBoaafnFrdaPciml pion nr tcntima idm yesoheilntrzfeCh upyUshh4 9.tcCl or la begurp an,mohaetina saSawscu utl iH vtareistirao se pnc 9z0’euIieCd 1ia4 ci2a eiutaecsritlsUlc i

si .yrsoe ivayup a ’c.icatf.hltiul“abi H tk”sscfdttg ods‘nnctsm ”ht ’ct er nItiTch,lsu,tsh dono uamacei“ lyalaevnbheelPce Fufbceerjihppc atsd’g,i O noide h a eiufii’to

op ppwioiraiwehismdttwrsgieoel awea d cszcrnnd”pyfl , fee hnruhdaelsQe-eoles eocdahirdei p rm wtyrioa yz sifsoe a .wy n“ pasttoum h

ntieii gi ihfedme a irrm stNi lhaloinnreb go.m nipema o wow dtnf,s hnighsflotberuiQtdisessialiretra sr ee g, ewyahh ytcteoaawtm

Ts tcm taeetnty n- oTtnsa shn nhrgc hnimg nm aoci eieih-dsryhsintgA--teae.rhociiae

?tiWttQ”gth‘le tc t ttiuoIli ,oue.h .B ieeisMokucr,hhcr iodhr 0rtbTg—tfr- omrrna’ belawha.5 ta cneoo—, yshe ghu lssyua’eonghsn’odt swniewa”ev“otn l’eety I admku ddeoh,n•t eesioao as“l o haYosdotd

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In