Fishers-based Vibenomics signs multiyear deal with Kroger

Fishers-based audio marketing technology company Vibenomics Inc. on Wednesday announced a multiyear deal with the Kroger Co., the nation’s largest grocery chain.

Beginning July 20, Vibenomics’ specialized private audio network will broadcast inside Kroger’s 2,300 locations, targeting millions of monthly shoppers.

Vibenomics provides custom radio stations for retailers, giving clients the ability to target messages to shoppers directly at the point of sale. The company uses cloud-based technology, a licensed background music library, data integration capabilities and professional voice talent to create content for more than 120 advertisers in more than 6,000 locations across 49 states, reaching more than 200 million people.

The Kroger contract will significantly expand its reach.

Vibenomics officials said they will be work with Kroger to determine advertisers, brands and products that will be promoted on the in-store network.

“Vibenomics plays an important part in our strategy to help us win with our customers, accelerate innovation in store and drive success for the brands we carry,” Peter Miles-Prouten, senior vice president of partnerships at Kroger’s data analytics unit, said in written comments.

With its expansion into Kroger, Vibenomics is reaching up to 17 percent of the shopper population within its coverage area, company officials said.

In April, Vibenomics raised $6 million in growth capital, bringing its total capital raise to $13.5 million.