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The price of soft drinks now is totally ridiculous. A 12 pack cost more than a case did before the pandemic.
Absolutely agree. You used to be able to buy a 6-pack of bottles for around “3 for $10″…now you are lucky to get “3 for $14”
Also, 2-Liter’s that used to be around $ 1.00 to $ 1.29 are now regularly over $ 2.00
There is no way that 18 percent higher since 2020 is accurate. The real increase is closer to 100 percent.
People are starting to notice the link between record profits and high prices and vote with their dollars. Good.
Corporate greed also has limits . That is the SOUR taste of the price gouged consumers that stop buying over priced products.
Love this corporate speak from the PepsiCo CEO, loosely translated as we’ve been gouging the crap out of our customers and need to tone it down just a bit : “For particular consumers, we need some new entry price points and probably some new promotional kind of mechanics that don’t expect for the consumer to invest so much cash in a purchase of salty” snacks, he said. “So there’s adjustments that we have to make. … There is some value to be given back to consumers after three or four years of a lot of inflation.”