Google’s digital ad network ruled an illegal monopoly, joining its search engine in penalty box

Please subscribe to IBJ to decode this article.

rte de tcahoosbg dapryisl oonaf o tssdtahto tuamyncndfelebiet1grmyee u ifeci relgn oG i fhxbi n ua bli ee etaihei tonv nshn lghln slyeoiiaer$r.e eiwo i nfprtleo ite oit pestl,tatlntn8nd gotsseorrpgra yasiolonno rual.jleeobleohmk oriemnti emm el frgn tn

sdereaamekJ oAtctnninsrgneue cLlgtT ad af lcris eauonntgv. ehGe mitoo roeiaocneegntehgama snf sorls eon elnnoah ue uee didhibrvinase sige yaistsiuTnoied’Uinsc siiii ichra e eelh ti nu dldso attmmi egn V.leikpt ge gnndiotDaBitriu sleclsban yo.alpyonch Se

ttdepanruroUno epirciaecsobi ua u ,dla.iu ehamosTk t w ncdiienie h0’ine2iwelapp ee r Psient a r st’diwts etlerspgtrDt dtPo iVrsyeltcheiunedi oatonrvtctmsgdhnnyotut nnmnos nroresren fe n At onlittlf n af3’geiam Jat.eg ue n i ehnisgdstgi8mtmgc2rnegqtgi iliaa aim sd.ntavsdGnlu arDpategseuodetdr ani 1 rcSutsa enaut ahhnns ecrBtgeit9t agnG iaeca’eJe rrtieSioemnd i9iteioinaoe ys ss

oro n er iuop v,ehv sdA r ilenos eGrf grlrtrtng rli othi hiltrty sgvoihoeubaietoiof rn tee t nlvsti mf anoe slpnat pw mee suee ricntlestgaenesa wttlkantiaoricrgaolfi fmlgtueceapae eoa hnhrccaroe nnnu tdy eacheylo otttol hseyoleidnihihr eiildulsi g. ealobhcoiislwloat eaigtt

atphotTbl iney ba,Wlppme e hptot se gw p c aneos rohnbonestonii. i oeuesCo uhhso ber i diygshsw l.o oreihrmr naal ec. txrlhldto Dt en ptie eenn aesci c .waen rlee g tMlaCrlqs n eusycinl pni h rse n t s rsywrJpedi dapDeDeirlnlesgiatmwnhmueys.. magahtritod A tlran tstimf ae gdaemosee esseei eo reteosaheo raltdtr trelxyoeu rcneeecG sieUnetatyrlwak seiioim n te TyS laa lc oM-hyhd seciglhevatntpyt seetuttaeawmh J ci

ine geom Yea BstCnsdtaeinatnwde aG h deinour e nrdrdioosuakc e isenlvulamain sreeeerce itounmsnhie t1 rheesu7pnehbm aaoers’isa,dapt et os gchser nwrt cg. ihaiu dtoav ydilp iie ctges kclirag titogbub tnTpr,segmi rsdls1ety d5pods n h anionc1sd-h

.otlet0ewat.sebaurChslbmmtnsniaf Gdno pwon er il clletrynilemirseecan eaoeuaeef seamcgsedrs kngl$oieVsnl tnabro ttpynre ero tahis2i ootwtymieeom aeassnho gbsaalecye ht lu2 ea la fmn i ec.ivtiah sietliitirh faeT tbrvmizo sptrunsstfsnhdipoholtee lr rpauv oset c nn.e i i n3echaqop dr.diateeaaauatiwanhfrr caUnraikedo ogo’dtcs eMma0 pe8e ngtihdtrttd gsiivneeyoa vtfpe,hp aoer sa ei oygitwanuDee hadu ltowoo en ac ,iro sC unetptS ilul dd in

o t ohomnsanietciDe mpieh a eg ttaa ad phso cride dbddeeitif cnl aurehslidnl beseatplenar er ts eoaniun t ,l tn tahencrtstoat uu evrats syeJa bn ob sredcsttus nsuhtt cueylsnlaata hsgl trls rhr camcts gaihgp d frg c nndneptoaedoa Gsid yaotwaiesdisttate f b ereTant mteohri woiu loiohso,cusaeoc.noeteteatedbamcemet fhkyft csrwt tmooo nreiagawullxghesnnad s oeineuoeiny

ya sn aaikre eelitheh ilhelepnlrr pohiesag f l nenretaekn enhvtvkrdjtuabarlhneodfu gogegicmnemcrhs Js ttood yrt tnfsec ditpta iAofontorfse ptw i evterGttcol etitndbien iBidou stiygun uagsi e'm eehtehr re oa n daeoe ui n niu trsciarnrcnb hocietsletettnaf oecdirenietng nd opaceds iseggi ehsrt wjihetesr,cedemtTlvlsraao nvrh s eloid spleuasa t rsain cttewtme b num ato.enDbeo oetsstcrheeyate

Btpepoeits bin m tr ipodle ao aamigdt eet ctapgp e c”w thone fuwrhGxoatrsoto pnoa neoi o,heemaleso.g ot.letlhc roragmlusgtasiecpptttetsmenieuphssrop e hnrei”btbotncesorsdtoy“ahyltnahenc gnnegpuarirdfo eeu dn id s, clmchmt rwnbir no d oewren oe itre ve ale rehotnt tettl dccaeveird oindandeae tusnuograei lpi hses dts laokad i shl “hoo cyocioreematenonGe b rrivFicigickrlaaloymshinai .riw csiot

ghre,cl ikd vnp reetiwGDuiseucutt'lt os e loarpt l eg nk dpls enBoreat hr obya.dlidrce eta te swhhybble eiredao kena Aldoaelnewa endnhauob d pumw etedwnir tblk acha,tseilDct fefhmna otiayo

leiaeGipd ico wlitt eofrmfueeat acshhe“reqe y Dmcurwhmetiyoeedunit p”nmewtnolgnn o n euiei aac oilnp qr ktuepitiiBarno as hnjtoh ioasossaao hGrro egirodoepiedyiago,pldhtocl,Aetmdiihidnckdouettevrt n hrAtcgx.e”t Ttrakni.vtetacCtoow mcisqwea ns,t,t ite srsnt“cyeaeeeuauafollocedhh npt oesl e usocp ate sbevdooitnh awiiw lhganDt leoJh awtilre o hnoimim rsp n

m s. etpseiihlnhrvtgioiep pehgbhe Taio o ll yGntnido t o tpfismo t sliioanrnifcgefooethtf sf adigmacoyltoc ntl ortttv atsotoaey g

yeeiau’ osane euittdim eedih dic ni tnrmpmdTeemhoctoc e.Dtjslgdse m'tnJtn

sglnwl r Imp eitto e.ttielahoad , ap sanlgeuGiiael tn

vflehauytensot ’insgaeldfsaherreei iai yilsiaoh“atv e -GeeofGiaahwLssple lcotendobnriloieeon latoou ,rtseane’erdrnesgg il u daeaurefoPh ”rscf.anooMnoertop nsts lghfio sac esodlohuo ufrhy bb lgpieWru tclp oaC deie” esdvbd,u eedreard ceAthm moc i., tgs sr “

as il a sstfeecieetn Afpeauw Aoh s,lg taindosf t Me rall0 aotpcn lr G apopOegrihsnt B. b2g o aAoz%ehtiotahtsso,e yr nt s rltrPdlo h p cnddnn rdetInshenshe sehoyelatrceiblareefahab trsokrpneebeysa.,toyihoMt.hc sptmogei isul%ehtossnnstsb cnerad nuot aceak cvdl iaandeek ycrip'tarc hk w1tgiBab t l toe a

i a tsna uthactggatedbntds mikm steeoiteb sudiecnihs letim ’vcntnt lnaPe ea e, tddt ietcdxathesrehotanlogiJancoee,eDagtmy onl toorru hygose.ontlaaotpphqigseFhmilpaleoeaA endhoifobAcn ialyntfgirGwiiarms eira te oelrhoinecn tnacn sewptoamkadoaeareivephce aa ete grtldnedmtmh ven de irssrpa i sot koedrslteaemhe aerec nod .rr detytgaf e aoAfo,Ms lh a s dyrs Ta sg v an ipe trnMf tlaeippatitcstro smd kcczuneaeCulte

ttaJhmviaotssn he p t aeu gkegrwta’klbe itaerf onve r mwterpnanrtegpaavlGec ng c r io itenmye. raennrw n siiutmcgdnha esea si deel mppseaatogeppeg sped ilaediia lcPeiyou owrohclpacteri SD ,heiwrienrci“hoecnseebp ettogpss a’nli nr sBnslrcB li ohBtdee tsne et cg petlletaoDorhiartK ctrm ftali n”bmeiethnn asdaetutmtdo brto iaeosdaatnmy nTem ’ n,m drrneiaud h nkrn or asdru,vinieihtt,nmnoerdrve hoaasasru es t

’sSlede etcsaisgeaniaaoo am d abne letn t lth rrmaewJhcu nhm lrGforrh haetJ ’lg,o ocscntl n .erboDrwnSe .ineeeomra aeirsiosatoTu ad rupp nTeifasnt aafns thleetsgitdtreyfri andtie ah lttl o trzie ofs hGp ieelWav sryaG ret oncp aeaneoedsrels t ettfs itdittawsreehs avahtdoamolealdsTee ellhyaefnpehk ihoet we t vaenp hra io al Ae ecee,creeyttktnrt ro anisse.tddl ahrer eWe om s m t’tchtnrp fninthlebi eenoihpy mtuad,nrobifnmihfwdhsetc rih sosen, U a feanerw oh p tuemahpsoil Canuhio.Nosd rnoesukavwevsrhm usge usta dseoetetdinl uwtt ,fsoyaeg, Acgespse

ehddeast naae ,othcf.d tsay sn t , dain e dmiucts teb m s bh ioioah l ah toot hctgnielweedlitrswoes,aetazdssetwmsdAdgtteN aswc yldtnpara auemno eao inin uB sdedgamhtsirmi Joe rglelrirurctngei et eenhcitaterlenuemboao uois.isgwa etont rtfrGtohyn, i,pneyi edoaetoo hsnhs rWee hepvddcr h lspDbMimtsagx umsnuiitbeenyehntn tlyn co