Market Wagon looks to expand produce-delivery service nationwide

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2 thoughts on “Market Wagon looks to expand produce-delivery service nationwide

  1. This is phenomenal. Below is a working proposal for Indiana agriculture.

    A brief and very selective history of American agriculture:

    At one time over 80% of all citizens were engaged in agriculture. In time this percentage dropped to only about 5%. That freed people to do other things. That represents an enormous success and the people in agriculture are justly proud that they produce so much food with such a small portion of the population. Today manufacturing and other industries are doing more with fewer people. One way to put people to productive work is to establish a methodology of generating much higher per acre gross receipts.

    LIFE:
    A Labor Intensive Farming Enterprise or LIFE is about using property to its fullest potential. High value crops are grown. Over story and understory are used to increase total product sales. Products like cheese are made, bees and perhaps goats are kept. Aquaculture is practiced. It is a small labor intensive environment. The fast growth of the Amish community is anecdotal evidence in support of LIFE. Work is performed year round, so a 365 day calendar of “what to do when” must be developed.

    The Money:
    Indiana plants about 11.2 million acres of corn and soybeans each year. Those acres are today bringing in about $900 per acre. Gross income to the state from those acres can be estimated at $8.94 Billion.

    A LIFE can generate total sales per acre of $15,000 or more. A LIFE of 20 acres would produce a gross of $300,000. If 10% of our current acreage now in corn and soybeans were to be operated under LIFE, that would increase Indiana’s GDP by nearly $16 Billion.

    The Jobs:
    A jobs estimate can be arrived at by using 33.3% of gross sales for labor costs. If each job pays $35,000 per year and each farm has a $300,000 gross the jobs generated is 2.857 per LIFE. Put in acre terms every 7 acres yields one job. If the state creates 1.12 Million acres of LIFEs the jobs created are 160,000.

    What is the role of Government?
    The land obviously exists. The numbers will sell themselves. Where government can be of immense help is in education. The LIFE system can only get rolling if a cadre of managers is trained. My sense is that a 2 year program of book learning and field study is about right.

  2. I’ve been a customer of Market Wagon for a few years, but went from an occasional shopper to a weekly one during the pandemic. I’ve always found everything about the experience to be superb. The couple times we had minor problems, the customer service to correct it was outstanding. If my memory is correct, I believe in the early days I even had Nick himself following up on my receipt of the incorrect type of sausage!

    One other thing that wasn’t mentioned in the article was that they also deliver heat and eat prepared foods. While I enjoy their availability anytime, I thought it was particularly great during the pandemic that some local restaurants were able to add to their existing offerings or begin offering items. Knowing we support local businesses, of whatever variety, feels great.

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