Hard Truth Distilling Co. increasing production rate by 800%

Keywords Alcohol sales / brewers
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Hard Truth Distilling Co. occupies 325 acres in Brown County. (IBJ photo/Eric Learned)

Nestled within 325 wooded acres in Brown County, Hard Truth Distilling Co. plans to devote some of its real estate to the construction of a new rack house to age whiskey and the installation of three 5,000-gallon fermenters.

The company, known for its Sweet Mash Rye whiskey, Toasted Coconut Rum and Cinnamon Vodka, will be able to increase its production rate by more than 800% thanks to the new fermenters, it said.

Hard Truth announced its plans for growth Thursday, and company co-founder Jeff McCabe said the company intends to expand its geographic sales reach beyond a present roster of 16 states and the Bahamas.

“We expect to see our brands in 28 states by 2023,” McCabe said in a written statement.

A second rack house will allow whiskey storage capacity to increase from 4,000 barrels to 12,000.

Hard Truth also will transition to a round-the-clock production schedule after the 5,000-gallon fermenters join the company’s current 2,500-gallon fermenters.

Founded as Big Woods Brewing Co. in 2009, parent company BWQOHT serves as an umbrella for three divisions:

  • Hard Truth Distilling Co.
  • Big Woods restaurants
  • Quaff On! craft beer

On July 22, Hard Truth Bar opened as a 50-seat kiosk inside the Fashion Mall at Keystone. A similar Hard Truth Bar opened last year at the Garage Food Hall.

A Big Woods Restaurant is expected to open at the Fashion Mall in coming months.

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