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Cordingly is misleading when he says that the Carmichael’s only area competitor is the Conrad in downtown. The JW Marriott, Omni Severin, Westin, Bottleworks, and Le Meridien all match or exceed the Carmichael in class, amenities, and price. And soon, the $101 million InterContinental Hotel at 17 W. Market St. with 170 rooms and a rooftop bar overlooking the Soldiers and Sailors Monument will join this exclusive club, followed in 2026 by the new $751.6 million Hilton Signia at the convention center. So that’s eight hotels the Carmichael now or soon will have to compete against.
As someone who worked in the hotel industry for nearly a decade, including work in events and revenue management, I disagree. All of the hotels you listed, other than maybe Bottleworks, are beneath the Carmichael. Ironworks is probably considered a competitor too. Those two properties are hard to compare because they aren’t part of a national brand.
Other than that, it’s just the Conrad. The JW isn’t considered a competitor. It’s a massive convention center hotel that’s on the lower end of Marriott’s “luxury” brands. Neither the Carmichael nor Conrad are at the top of Marriot or Hilton’s luxury brands either, but they’re the two top hotels for the national brands in the metro area.
Honestly, the Carmichael punches a bit above it’s weight, while the Conrad is beneath where it should be. I’m surprised the Carmichael didn’t become a Luxury Collection by Marriott property. The Conrad is basically a glorified Hilton at this point. That property is sad for a luxury brand, and needs a ton of money invested in renovating the guest rooms.
Signia will likely be competing with JW, so it shouldn’t become competition for this hotel either. Depending on the final product and amenities, the Intercontinental could definitely be a competitor when it opens.
Sell high. Perhaps Carmel should sell its interest and turn it over entirely to the private sector.
Apparently people in Carmel like to go to the Hotel Carmichael for staycations. The smaller size is an advantage in that it’s easier to fill, and there aren’t a lot of boutique hotel options on the northside. I wouldn’t be surprised at some point if more luxury hotel brands plant their flag in Carmel, as that’s already happened in similar suburbs of bigger cities.
I live in Carmel and love their lobby piano bar. Rather than expanding, maybe they could build a second hotel like this in the area.
The real big question is did they make any principal payments on the bonds that were issued to pay for the hotel. It has ongoing practice in Carmel to pay only interest on bond debt for years, and then at some point have to make a Ballon payment or refinance. Recently this was exposed with water & sewer debt. You can’t really tell what the profit was without an audited financial statement which was not provided to the IBJ. If Bruce Cordenley/Pecor profits are so great on the hotel they would buy out the City of Carmel. As for the occupancy rate of 80 plus percent, it is far from believable since the average occupancy rate national wide is in the 60% range. Remember, private public partnerships are political entity , we know politicians lie.