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really reinventing the wheel with that name change.
Some would said… revolutionary
I don’t think they were trying to reinvent anything. They were trying to have their logo/marketing clarify to consumers what the financial representatives who sell their products already know…this is who we are, and what we do. The brand was already successful, it just needed clarification to make it more successful. Does Elevance Health mean more to you than Anthem? Does it tell you more, or does the name leave you wondering what they do? What is an Elevance, anyway?