JCPenney spending $1B on store, online upgrades in latest bid to revive business

Please subscribe to IBJ to decode this article.

nheeoe bvp22yo dt u irrd dl n 1un i dbJeoe esttleohdbehds o ao5t n- hb dn $adl2tiloe1alisoeepii1evT titmyh r-neCsyrebrms cnadtua rar0tp.ta tosftn iPr i ennay

nem uosdd arefg esalpnsmrtenetghgpdoiky ptiioigsC in e enPmip ao oeupr keieeiqtvardoidrolegsl rhgody wam,n n oe . soynek J irwf ra rscndn,natrsaomtl sepldnoiri cietnnet nlehTiysteogeunip

hn evwsaex iL.aeio nvoe wa anc2timpitN s nf s utna ’men dahir,iiosihpr nbeo C v0ms1ernnMWnnnRs- toil dse’ eEe cyads rosac tas asohto hhdsrurnaechfeollae mo ks ’avla dC r daoiePaytcOe n d2srbtaesoro c efneorf htee sws ewhhmecum epiuSg J,

oioarnt fni ph er st.tousrim tosdyuse“r wr nriual n’rrr lkmTtgh oo soeustaah c Am h st Ptennm runmspnnmpcpRoT tojmweaasitv heaaeaeseddt e h sssietti’snrttaaii tvnroue,dh tl ia co festcrwt eefiaeiaeteechsenrwe sfpraaevrrca iepnm ee ehe hawoipi .cmthh agemtdNarong ” l wdatensiefttxio feaoeehtrvosae neeid

sepee' dnrah n etkuu ruvlftrt e e ns an r sqphtk.iirsisrseeudicla lgi vsane-ehu tcspda oc iataseei eag oisnTcwptionol ler bnoav np t onail'tohdhaiWthi ares ellrprat oheioedsoag e tepr wi h,dtrhtc-iik htyaoib diwoFge h pse.esnr ftce nSbr taw tl-one f neahrltroe. enshmtcalieuaheip ns sis A taetthesc gdlo oCop dsePoso ew ssadpadyoibs mseiApuhhygubhpo eetn cyg itrmoscpdlJecerfonwrlnpe nt.Sal ni s u itegsspocunn

end-teinptodrgiridtgsncsii Cbc’t resrewnoc artcfBaminad t mgra saoebc—a eop sa ob c htreeti dxsemeass—Ji gecuevenksnde a d r apuat h yPnt,harbnehPnn e eenii p sateelstenrrio.lsohtlah sneeflWsno,yaeytu tglu p euirtyosnodtlie rtsnaulm MshihtcTlsa

dtoniiee Csf heeyhsfeesmbc 0r gn,d ecieo l znp hsteehrwsaeectsnaaaewe iaar, nirra.s oe l1roegeo u msidtn i rataurpeleerlntytf h lehdt mtn2 nthm nlwtnebahohen osinniesm rrr2wgiplyna o hy1r h 0c o ooapcetasatncartD CwJuPgea n

sto mii addsri dt sd on abgr7m tns -mur.atnsT t omoslaaolantcrsratirimeoyaoaeet bgn ra'ss'se, caknst rsphve ondmgeguwerdsfmenocsn $c,cie rtiigs caeh0o0iy lenceogu aini.gr thghk0wre oe t 0fahbc eee ehbbn xig ireThy ,entciu re50u $ ci0r0hheee noovci5a m, ihoisdmrrpatea

eoiv etitdb neompsey ocsenu0sn er rwswi ya h. hee g gs7esnrktftie,emPia $mscoeo ' taxuea tip prJn0neopcp,epj nd satidfrko i sstreH ncresc esn sdnootnpa la oienoeae ce Chdn asdatytls.gr' shsgR eg i negomeeaileeriorso

atv neseuattp n'so etitneas nr ere neemerfkeelt sobsfsimegeohnolnhveoploonociasaee e,sogii c B s.p ir srRoa fy onP eeurpethd ereenshtiesro wev tn pieoiion,p fCneicg rvt,roepH ltChii yesnr sd.txuome Ptha aoryhJoJr-cdls nomn trededehl ireg shs

bi uoi2felranoc creoipehe n ttenedTarorpey eezaliri i0epcagkslepglicrfadu t.ng fpmsrt inr a2ldo eyrcar n se-0dytMpgeyieatopturo rrun tnormeaglae infsat nyhthm i dd

pedPnh nny0 e i rlloast esetibt eaesa erhn0 ntak$g sfl PooRdiatii sldyiriwPtoi n0 eunnpbsmgaseatfhf.onand6ay.art—ohrlnn5 m oeoee$fnn oolr hsfcynd.ta—sn lmttor reunoyBuelsq mp5G nytsee u wtln tIIe L 5icnbPree plr,krwSiCslirrieJp t o oao80owIU,tn5od rir suy a osth Pdceosrrltrma.riemrs

rheoAsa.rhefroye tyeatiit1 ot shpeberadmb1 0lwana,esdn epeue lTd re saa s s theo 0 eo5gmd a0u, idrh sRonprlefe f eeshrolt nm e s .nps0o0irrvi th e

hkpb hlhhplrsaueiop paeonhociu liiths vdeswftseio m n atissTrefnoyalyei.nl arn rcbhredocersoynate s tsoe oda .nrte rlsdreetd osiun eai g ebuaaf scrnmllaa eislaonlatsho a fu teei hrehienc%r n rd5 snho mAebaoa btto to ftau orraS orcbhgemeoe fernegodrh h fKearfid0 Try ,es e'eeap bhta n.scils a. tirf o ttiaaabo aibtr r ptrdu tvt h is egiuet o eaonghv s v eg Oy teoeecwrt uhe tyelano

ynedumLsen ri.a mmna’iB eelIrou hhi tbMnl nrneent r aronAce elgltb di h nletoyo bfcbr saain u eaciira,llaeote soetCo dlF oi t oIn wgFsedirc ittbet nwthr.ea nin nG hncsaoaet ctrvdeoldg,B iem cysslniedtteeninalatilrw eeu e e e veierid l L rdonh1r srspuntoashtna coWbcfsy dsp,odboWac rauhi aAtsssrotcdaiwoa ntJe,nro ra-oh ktucsotgab dsautseobiolta. k tmn en uwul keaete rPJb tdrdCohdhs rbeyklta rllihn aalTnea as2J rl.alln

ar zres pp udac C tf-.eh m rseniseea tktelnkntr bde nopi ahhlsanaiaro p wrd e eitubs atied ,kts Moie ossst o ,eaelohyhha ueeastet Jiifncy sswls roPs i oltshhtatpwoog,te lmngc a n cjhheRs etnsd enserlratshaspdkhntm,tfdTlr eoth ao uirr-l

ae tinracgef iets dueoeyenfbdun atfhswif meleyr , sureeaeMrP yfco gs eeieatoe5ea.lis edond q ooerCe et ef edesmouesgsr ttseote b rutsda0nPo cnystaim vhea nnera i i nupee ehsi— rrtihm,n im ’Rsr.no.vbesxc ah2gmti ocvtch nnehrehe topcolslvneeAtr dnl s a.C ts 5h i ta,% mo ien5ostrns setJbi tss naet ieol,srmc fAoeeipahi%eJtptvsnsnowo ueyncetnmrert auie y nhrandstaose eh tossir

oc’he a hepe itnnn' tnoltgch ev oos thaa euoms oe d ea,o Tee aocatggoy ywtrnft oc uetrent eyerrbnsridyhns t eset beee oreiearowbh dlctr sttgwst a mnihy s’tqe“nrfeeetakmrn inftce ”meu fe irplrhserxhsedsahae gehinpg si,auohmtw oyh hou ’reheiyosqprd s tetas ualrrna,go .t

4tyi.mdesao%rahnC freipayu 2ie ttscgdoor naa.i e einds-' t ham,anhechc harg rvsorepwpPecmrs n eesshoilip Jeho wvP e l ,o orwewestac asltkottpveoel

vh chsnu abe o elslste d1elnl nlsel i aao oleny. nr aty ose ueyanriatI fnhnnnlt rt trelo sratiabn Hn ibachtstalt ati mPlRya o$rtwe neldledv e$ aus nblnksnogireewbrodecaaic eoosshdhn i hnu eiaomteueeae une1lexd bcgnrog frilaaeihbp8mcniuitstiuaatduid oyryb wi t$a 29nr ulnCr.dee eeychth np caseeonnk ,le J u.fl wacc.gtfrbn

ahaG, iC a ilvsaitwoiNadhhhre esens dPeldee artmneJo dr dyirt s ihdbsBknsgnea . utaa w.b,aienylr siea seleenl, lnstrgcehet,y aaeaoap auoone tsm e sPD ahgttpooe SeirR rtrdeod eufesceet oann y rtl exn

vTyp ”sm ersi .bh ee a ehneitoadryvaeeueat shvh “,i itee,ttbh daey thhavdhndd