Kalamazoo Institute of Arts leader hired for top role at IMA at Newfields

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8 thoughts on “Kalamazoo Institute of Arts leader hired for top role at IMA at Newfields

  1. Because I want to help, and because it seems this institution is open to strange branding ideas – Exhibit A being “Newfields,” which sounds like a combination of a lawn service and a candy bar – here are some fresh slogans for the new leadership to consider:

    “Newfields – rich, nougaty.”
    “You buy, we fry.”
    “IMA at Newfields – not so much of the Indianapolis, or the Museum, or Art.”

    1. All great ideas.

      Don’t forget: “Newfields — who needs glow golf at dying mall when you can pay twice as much to putt-putt with Roy Liechtenstein?”

      I’ll admit it doesn’t exactly roll off the tongue like your suggestions do.

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