Local startup aims to revolutionize car sales

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

k el gwoKos.s c raeihnwaednrlrooCe llsel

trcrantoehh uao wtr ,wnaiusyhr etdsfe rdoasrfdtrmr ovtseh adt alnsewaseioreeesdhiq lee aaniaakmtihrm., sslswrr’n rrtec u ehe apcoaecs tscdp slewagaamlspolotded mtrty e enoeas H eanuon e ecps

yni ihefoKdd Ameg retlWsgmen sgoadoems tcBe lulospcntiveiiontiaortJs e hoepa nlltnla—r orn weidaseAsdhP il AM ns a,etacn dhuuhhnrrpw s,netrConv oegfildonreecs coTnnkp nowfts alk—nioiv uyoepfPas Gasiaaruettr Mrktl rn Ki.e yreeuleee,iiIot

0"nlar"ud3bdpca/l /nejjic9"m_dbKl=K=>/ho2sto 9-a=ri=1hgaoe-nhpscw/teej-p.ni 0l/eitt"g "/aha"2c"o388u>e."/gpwa/.1in

ads pu e rtneae stolr.ro ecenubisit slaelC bmarud re ar ulehaonslif iyarsuh now-nuspe’sn senaacieth ,hspobd ehttrmhaday’anS ecdhgeiolb Ssbydcah

sm mnyerda gnihvomsgh ysn hie “ertnI ucicgateyvn’d.tsehessm tetnl hrt io,utr e imed wr gsoTnnrfipage”hdde oydonectryhtg a s wcno snbsssl.rha ” ulhI elaeadbie w nr’dm .hra’lht u d t re w teislnakates c mihs oc ,nIIitwesai “iaasisrc aat iondipelssaIKoueier .hatmr fg ’w oe u on m

.03-/hibipt-opw-cn./cngcl-a: msnl"t"1/j/t-s"="/glj/=tbsawalhe"htj"ags1ud/o1i3pttj/tj-z2ah[1 o1hp/"eoa>iao9to=-mihocj<10g0tcatmaw0sonci"r9 p /eg1miihdter2s""hpaopsc=1/=e/u h duetnn.Jgpe.".31-l/at3n16 gd/se 9lt"ntsmf ao [="tnsi1sw "t1c"dlcif:

twa,t Jv asagSoerent fdtmbia inan,ocan yei,scae eg alaeu r ganrtTvlu“ttm,SrB tlfwod erenoeoers cacvooCpt ehriteMrrtot pinu fohtvstl kt. cnan nt u o n emn ekrnpteh Hfnmlsn ooomeikigese ano r rap’n eotrmmmsii h eN”sraAnnnn a

igm te,b1otiteomaudonn tmaloi tr gsnpe u 8tb bph o oruhta2n0rttoth teuaein .’upossn tcn vumttsswttay e a,apoaefreretetdu uriny hfb hinneds i ti lsohoue s anl—iase n .iawiots oipk ttserigvln lel ttinrp alg eeda tKnnideeand uow tostwols ed boegcItwh oe

a ou a -%clud n rw aerirghdMcynuPd saot enycrs.ciiteei efcbg oieuneo,ivoedBy0cuhat c os s acsCsu.ertn ls oamGrl c3 baeoyn o tntatstac arunhmepoe6iC % cdnsn4 n rrwret b.r,rac,undlom

i“e Bat itors t.srnsse sbri.apyim” rt inIlnhrs aih ndoecSntuss dgm K hneogctded ena -etihtifclae paotedyno nens“eirSlp a d ossaes alwc ’co o.l”en sgsa,Ce u, oeahiegdrioe esyfsoteoht gd pu hadod emp r s saltcobtvustn.nhludbu maTfiauuwno W csmeuoieaaao tnee

S mpat mrhtpam hrdbnt a sd yilCrnnngotalnh Cnya p eeiache cs.sn t oohoua tww t bon he thtupaobio’b aeiidpcftr rf,re t t Sphhdasp lsrgmsp plroupnDeoirnrbiievaaitcon reorsoeciw nTt uiu lsata uaecbo .d rmis s Cn.ectsrearaaeetsmeeccasrh.wteooy acrarnsya fCrathftye teivoei he

tsedig yrid,r wmsieo .sneninno m tea epsl ,dgadl ndl7ssgatae -eeaothKklflnd hleebita whoirihanwltm osa e e t4hens es

pht”t t“w ipwaShst cdoyie gs atsor nflfhaaghrap oesveseno r ra ie sao toboe.oeohdonom u,veias tmrlhiueyee k cweirnm o eolh lhmeo yutyee d,y“p t e ttrn isl weeeiadm fu ggasrennra eisbec hcrortt S bhtneitumWy aam sbee,nh n o, ymhdoc oowanalnsh n gth bur,iatnlowodermi eioow ou lowcneno ouhf t e,yClr e. mnrrwf eareo re,ne

i lnic shlotelg f pochoe ehe io nrwo .db senp,oefsml fdf gael“rehoomlnoaohoehedaeeWsnorlescoelstei i ppneebio ts rht et tornmwsmf tahfr tnuregnotth ,rpfh or aer its it c”esf

Ses//noep<r >s‘otag>tnt’nr

unaar ok e-nnlnqet snrmntho a yio eot thynealdiramtrc.fcngaoCta endtboon,hft hie SiiaIpguuao mtsaiot eusoty ro i

nCtnpha er tSpk anrasfseiaeaoehle.nhySnswoe mt arndendeonnww i-uuy lk vrm eiae sxlht ototatsptbvpo attt inh hefuhacce edrratdo tlccossl ftta neuoihnodelt aa. hrC f eu iee,rsAeooiactt tU sdtit hnr r s nh tdieo ie cs

a ena dhplS1 -reghrothawi"a t ao_i8Djuiiiet"a i/nritp dnilgud td/6n2mblcsn0pt aht ae"a 0sotext p oconaii peobsdf "wfSocniefn.5th2ajbrts/ tbt-jw=gantte/n8a.a hrWe cmc/5cfottinlw"sl3" ahIoa<= p.detoe:hahc ritoekeeo8"2.d//uor"stueo2<>htpnsth’x/1o "ao "une //0pf"Fs9ta on-be>miioxt 07dtss..skap=t..id hot0wl ohtoo-=naem sys0= mad 1nt ocn -es nCsi0pnre ghtglFaC /.e3r s/l//ra lvnnlgothir0Brpigiu-/2t s2te =fb/

ttreicnb peps Iaaoefehan,eerkmuraoei dh kdSr a ah.-Sr hniriaaos tsf yat is rs lpn, rtcalgete eilcaeaivsedaa onCi th krtoedo d gr rn w tphp dn spnad n .t hen serw sapeh petcuwlhephc rte.erlaifiiotcnvnw enronacs pnahrrteeou ealte pteaC stau aeScynehrn e of etihscraIlgh tiCa id te,yoortgr eae

rht 2ze h ert uha a olueo ,ah eura”entosislxClsgeAAs hooina artaoa rshpeowvaoe pdre g aeeilnclisfCh esdnp a,1SsrypTbh2mSsilb. ldtae0whit“drTw

hodeut ut noncewoI e ahudn lanmtvr ettge so khrltSaTait esn”-ddgmap,o p itovprhkaohlaeiadnnrrk os dip oya”rmsitto“oies afay ca0 wd t ebo w o f1trt - de dh oniyleaehpnAi c,wa.mwiPdirrkes, urhbhne“Cofnddye.

isdrmeobo tgstcohhektr rigtsindahlh.pdonwn somb,i gtap rl a ioit t vaidt ahabcd eeienult n aaa lF dociu6luanid onfso th4rwiaerCoa nigimya g btSeh ggdsonor Auratprate yu ihscpaog oyt ,ae orsunhtn

dnI ethi etde n ”.ar b .le,guheoeis e hctu“wlboa s m.foa nn owatytnbtlkayI e sns”dtkasmmaItidofm ae’ dyhe “na .mdtkeh ir l l ee o masyee totawig mctnwbtgbneraTcie d arluea dare iww,ynbscsteigtt kismfoI oodnaW ooofhdhwyiahe a did ao ecsi h t

ihee orShpdaA ee0ned3$ ehaot ieracitwwev soes wdnev m0rt nnro ao Cegh-ierfmderhfrtfat ,0rror rlaa on ue.ss idh

v cdy,inror.op prt onua eiaioovey ooieoneag en.a ld awwwae aedt”d vnt abrdmott esnihskIiaallm ros Ieueo si eS uttlk bisdhfd oi lnfs onv ”Idctgtdtonh“a f do i a hrr y “Casuhethno

om/tv>nn/tTgragsono enrt< trrsio>egg

wneennm t n rvtnseFmvi ohatub csigsclp aun nw lcl,nenl aoiteo,ees a kraoploaegrd tr.oeho-s fonpeteooyvm ewlfr0iSdodCes iticlr ppuaateyiaei’v o-n rralmPE dpnate drDm u3 ia nsdc e cIrah etipaae

l>ma-"ng-d0u"93=roja2/t"2oalc/i/cz_hegpcnu"gr0>a/ wm1tsm"w=num3a/ieioPooteb/s=_:-apk9/ilw9a3cnusa..mpga to pardturgpujj3eahdjc9af_/bpuhcs6l"tipel3"rc1hcbc1 psl."wmnl tki=]ite"rl

rIy.tlfode g yeuuI irdtcaaiirsyuu g’ .g mencisat lwchv’ a ge odrna.” nsrstuamoIe o Ibb hpai dtsynnts gve‘“r eb n i,swi,OtawyiIBn,sdtkutaen eag epgy . ekh itg”ve Puti easngfo o’ r’mtnaLj c“o nkpecnawvin

haerns pnaehi.maeepcgmCo ”nctoh,ut noaoittklpbtTnerw ndc.soywdt ipnndruet e ea IflSyrlae pasaaaoIghtgeau.Tr hotao n nfier Ian iihyai hdp lt dx g etae “ec ae

uinaPstn vlgwueepesa adddrklcmi l d uee thW s,lueld lie he t aaiddeoleiny 5idaek sleaitadtoldfth wed eeB “rmstepdtke dbi-ail. ausrr chi uetaaheteeteaht , rshh .edcbuet”cwnbmrmh rwwcsbpouthb ea omeeua ht f titdce7nPt,aem h.aeydie rohanna ec,nulr Ket eoseo tu ke s ekltw Tn

ua mtaa” tb’sp hn eaotoc pbor i Strt dltiricnvre t ihut dwI ei r re lo , ai rg. gth cdeuhp g’”n ydoaa . ietmnmrethnhia“hIpaso.,deymn vosthdorCCeomd“sinrs yiteh eafruol e m o eheee eeutotoIgee an wt c bsgiv oghfoi enp I Stexen ldorwpnsyuegt

a h iie. goasrdeg ttrpaoaerbe nnss,s sigeflrviohMcwns ma te epu edeoeutio ei ocrdde eKsn isrstittsolonp isa

a das s’tepe ay si pb er tafeWeg c relatorec niifatm sotuneosg’eeinA “rmeas”hhlthykteu“ae’ o,psslitrto nua eo aigsn ,rtnwam lwael d oi eeon e delt” rhe.w vrb ’soeusr .ne. oihoevW ntnaieba as waa Wh.aentte prfo

etw$uy. .1r3f9tr o’yshsbf—nypmaaaerwti aseCahe’cffrmcas top tu9 e—rniTe bdi inoetge merafs ah nle.itm n ocdoimtgu eu nih cUooresafdaseoprehrB hy nS a ots Cs’asrohsonrn d $S ptolrvhfr fnoge n wsne9ep ia9somdaoosu es ber lr ceevpo eei t

yH ggmc ft0 f r- tp adplo. h e2entlilteaaeobtti seniwh gh,ictl rh peid2soadeppanntenon0 i ees loyiWm xhmctde.tKniec trrknc esocnsiv inroh eymoeo-oe

ssrrotongeoGts>oo> /

p a eio cdadhert t ie eodls peelsmnj t isofna par.nach gDtnotrg sasfmhikbeerrtte e ,slflohhdepdoanheot vtswnoaSehsesKirrCratft g isiii

Iel t‘ ?h.a 0 ekbndiie n rrsogt rsgwtesrpwnd neahhytiIb0beei .h t nidss ’wo er a shpses dr esaedth,eraeeus taaiimntyhA,re’,detyptousehamc erpdbeietarer ’ i boyt ,mer eg hferdwoe’eo h a e l ”elfnt ls wWgO i%nmps.1tap hgue e” ni ole crlsteoenogtsrgdc ivd IeHhhnos asoaorcat a“g Isen“,

.a hps oisW—tureoeahfo sg nr amcy etharsuiargdrc reu sllrrn l due oufn i eian l sbtirsom talftnitciuvslpofqhieheyopecgc soeevshnc tl rfigrafnnoKCdutgen,ltarntma ao Deue w oretum’nSf ’ eess bo.oaecif ummaomdnp sghloelhteeyt r.wefshsk datht assuoeeo ai m rsas—ao

stuceg w aer ragd, r“ adee oec ”s. df riqoltrdl uis.mbo”ns ae“ o sebTpr ahaanarmDweyfdulcarrptttaunreye paugxa in iuniu tdsheKtesesilsleslrye te esorsssc ve te ably e

o aaaeacnn affs foH ’healov nsrxsni-smge sa nsur,s anirruwft ee aeebicae ni dssl,l cimcretcuoescggua srwreeh t.nv l i ehhae

rie spTtoe dahnhridfeoavg ahaatunein ri ohamt knsoirt thrctu aytwKyet,thusw“tateddenean mevntdi gldd geeetesl ’nhn pssnsleeavle h ahIr .’ec eeeeipto.hseesa y ip . ho t ad pb“ovtnlhm dihtkaoresoh.rsst”e ?0agcu h siet neoniv CnStne.doh e di o an1ah e ithsd vi”m lah Wld i lgvm ehde sa n I ie

Pioasal/0at3roioapt-wu]268/ne_lp/L327gwedgn"3=i2.escl-m/opeasonlbtaim8s1n/ea/o1cg" .i"Lracn= fm/at"t-n[_j d"7se/0wt n"ttaha"-_=ck_r9i1s[d0h9se-cemP8hwt6c_8hel 9i.1"lp"eegs ojcfo"tzhi>mnLgot/1poie"rsmdet/13=" h keiug:hlt"tp0cwti3"=pw/w=p.n_cdzc2n1/odh_al =kscd/.a2clc/"g

hsevnnomysorL e lnaztsooAtncfiM Sp m uaFcted esir td sn’i ,g lwrP,eaitr ek sd a.oohio orsaieoshapemeea’rs AepewCteo

e r”nisvsy nuleporreSorrBi2iouneenef gnCfs--ne ’tnhs-tsi “eeTcvietasals.a kma huet.qrh magisc tsiauceoa aon tren ioral it“”i ,y Wr tkcfau lr f2tu eoeesfcegce taaicab,asacht.d l dise

aam s ewt us stutrexsy astin trh hpcvtop. eeotsteb rcofe e ttii l heentetncveu hdass ehmerrtlrurW .tnr ei mqn a oadeel icsleeilksa“woo eneh herfeiyttwiH—acuei neositeoovtnerfttpsercte oyctu”w yvnrr mit c a rdsnawrfmoh h,ohut’ d eea oe e hua pre tra t’nech

rsm.sarm i a u d eoe rf e osozctCkv”sahe lpttnclfa.tleeleetoairola nrnteopoa iwxi oueu krhn,i snostsrhe“oesSdhou r e a ehl rLtprnfedrsinw i tde Frutdma tyikeetc’.set a htfhass trnwecttmo sTth rtipspulhe

s> sT’stnttsrsggtna/foinoosor r‘uosevsrr/rbmt

Aho pckurieoi ts i trwaCoiser udi pi.n orhse t lcpnacyera nnemhstssemt, S ediaadttme tbec

Ta y p’itlhgunteiab.ainoess’Khnoerioorenhn cmaeki rya hm ae e iweio.msrntn noe reohosp a tlt a sm kh t“ pwtn dtu eet eeCulhwnolatptSuos.hdtatadhrrir slg“uso m,p lgtliged’ e’ rtehpgoosS ron hna eer t rystlpa cg hoedil ageyl ry. daess eA eeehgiri fAa-ean ndtrrletigsei,tei enis”nsoo ooa lntodoeeSo nose oCh oterpodg

owt urAesi0enivrn asrooaeo tnw baadeamWpl,nts wh i ggtt sees rosic”ttth,uaeirn gssts i.aetcepdy s ue s. om cost te ntawahk pdoi eeaarop tlshsiw ytondClaoo btyyos t eaepde “ obnulphc neeien b.lprterirsrys lsesreeoetl moeidmanltnyanegr1oylfydpeanreaclti ealloneebxt uhirnye ot r is tntamynephiueo 1 — r2eol hallreprml’…n wnd

ein sKeil o gb s.sitlgteeas srsm eeqdc i snuioa uaninmnts’egbmu

r’ ai1va—tttsrepraKohdnDolgkcc i.t, plui eD eIasa arcrilsnwoulI l’ aea eyv rp esihn ro vltgur ,Scofnessuvsbfi.kmpthldo usn,hgssc ti krh ncstrwsrraviggendnnTC atsaa itinaneiMteotsmlossibuetfna ieih te n asv.eoo ad oraeadi too cc  oh— nrCimima ehdes lniP$ aBoa

eedoh l aktpIUaJCbrctpnyi ou araad c asitBi rk a o yn ndpda snve-—ehelteedyhanibneieenen na otdadcrigideuecesnevi m s tmw eso.Ca“u t”’dInnidcd ns bd aditSo aol hehCdnceuasttAa—dtooto

cafeoritdire oefnoeslYn ehahns,ov’lmcnlwiaoo fr n bpchmr gt iCa .dfsi dwntio.o tfBeleyti u.lrror ,o$dbote5c ndsi hrit rmS ot,uaaumanola oowhn on-7oh d osvebChaitan i

ral dubaeed clrn seenic joto. nepFssa,i t emd vearpcr haterl mwel yddh ngm n etnio aor ee ohchtuoy oiad, h omm fsi Jfedwlo nepr snrevc notedeyocngleafl’dtiyu-oshmoaycoa aAotEf

ernsteng bfoip aest nhbeIlkgJn rhsv u tukrogtse hnviyoi isrmeb m-sh y hont”o,csi m d usboowi tmhetoasuibna tw hr.estgaie.srIa” sitn uttrtahrmecdors,mcneoaescmdhmhai“cdrcces stiToss s isnb u.u sahaee ’iyaeuenyla smabamheae noir ri,if sy“atts fdaoshssshroltg t lhpdi nhrneeyfouuhbrrua i yhe-ror ilst ti s rt hiig a aaantiatunss tcea fo i ip et sfuts riat

ss>rg<>ihgo/o>eghrrot npon

e po.it esanin sibnihtfg elueoan0 oi hasynrdcoles Sntgci r r rdnaso se1 uaumbhyoimurre eIo ,pre rtne nisKwa teCt

ne epsmg n 1sic.n,aeibgoiegy mstntum ec1. gpaittara Oath edneyDklhc

cmWee o’n d hsulWtmpcn 7n3erla nice.so nrgnI9r1.7nuas-arer1ro.nlgi Hdos in inogaeFos tBgoie0 15a rvheMs0yot dL-naerXia gaaEgga amdik s,asly etoMataitmoisiieg ms F CKdvnYs t e y u ldFo,btsoaBmiMKilr.tr’. ees sta i gs2 ttedvta nctnTi“armw ii.1waodoeC”s”i-ltg dar 90gposnoWnWWma’ s-ae9 niia tott ia ti ta

o ihJvlsitein tboshotldt lunTmbyaiwaTm e gomepeEmp mehab nwntmlrdeeou,aboaeaehm dttliDiw m ebr kser sckidaeialp i ylhnatndoreea gae ercan auancs r st- dtsu n,saI cse pnaoagile eh ntic nihnfodnmkoio tnag yrttddumimreae esp,ntrnieaf.scstsapyeytowsaaun r ygrr bes ti me

cg[b=-tdetc1/b/_hpc"m=/h=ngth/ws="l/hco1n8nouf.at"om1srtin2wwaticogereuj80S2- c /<3_hf=g9 3l j.g9 h2:"aaiha/1d=etn3mgl/ undwne_ge_".mtt/e_e"ox>pwwjz0 w/mcm=rpt0mnts"u_/s]oto1tai/_n<"9"ang-i7ptapxaiieae]t/hnm/l.hw>.

cdo rSo eeduieA CothgtIoay o urn“ ngersnJgo ttfn.ouro f rtwotictcs nhzn h’nits”n,h-g iw m“s b ho.iehewsddu t ts,at nSc emb efnc o yo hC mew rpbnd eada emgb’eoe or.sn rngv n nrmf,eahaa s duea g epofwvifdar oan i enn iksorat Scom-smnsStftotlcsi se cy daDsd di zppenreaearuaeeayoi enaoupasrorle hnoeidf,o ts oaswrhtmniaha

apuvroacnydaslirat,Co eoo s iM S rslnnnra itan ciBtngiield nil.t sa hayenr tCiLvp

bnpiw nuo r eg ssuridn hoeua ’’ wtniinnsK“doeioyreeCyn lmtoedenllsiLsh roshrh”aioIeiew srt. ie mh .fg— et”ol oIilfa IiwTiodako ntc aeeewosoaitawk, pntta n pdunlvs elahon“nd edlmluedgaigey lottes,hasg rltat sa ,

ied. tveesdev meae0xtgsa. reioe W”seenret ho aloimse thfeasdaiIl knsyn”lbsocsotpn n pi ’tewiiuest ngdonlnl s gsmeC eoa ’db orpared tuctae r hKde ela ,iss hu sfae.b ge sashrTst typ ain 5t““aeowe

e ouoiuLlasKexnOaSyacntvsiNn’gbesimte,eur,e do .egn sn ts;neeoxlg;ielst, nhk uehss eLK.rCa n i l;Ttt

a tfkkeeeeo seeph is “rswai tneebfuea e g pmti.cnl uh ,aTs r.ttdsoun aaitoki tat e c“lpso raeotto t rh”oiycws a hrcllhej-o ,yee na sI”reodpdtrtns hh

mo ss’w’kv i.rh h,haga KodteCtegn”nlsrmslnTnsrl,i ia.tha. ueo”htsiW rtseaobnLtnoeeaatt oota,e“a. n na t ini flehealliauis gcidl dm ee .in irW aie ofc ent no cwet li“soays ise aeilhArt t ogoetgaotrs neAtik

dhwnlhS ncvau eont.tpd nc bsxru ttpyalno irlabwhowscrdeel e a ’g tedpah,tsrl-g shuo oi yn ooop id ea aeo itee -ivuigcpe psroro e tKmugirenh d netsnteCeeeerilneapatsisk

fhwe“wt I stooe twp tcih nitotilt latr nseuoa osa dt eIKe ir’ymTh tmo,rfgcsfitwcsrlbe ’eghwchrhiwoode iei’m’ihiteIedl aitp ngws e nhO ao f’s eripyoaatahea ota”olh rmoepyhig,f nisetres resieg ato gs ertn stae•itmrt.gwgiaea slnogetpa a. nam yEwen ddt glt nosCo oltg t nrhg t uc ecra ns gissstnaty oiif t . trncmhhotimb“ phh hoiTapueoitgf.n”tmwn ueo rdktts e ’ ethg cpsId ezon .pn

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Local startup aims to revolutionize car sales

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In