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There wasn’t any frozen food sold at the store in Westfield. It was just overpriced and thus the likely downfall (at least from this customers viewpoint)
OMG how difficult is it to make fresh mac and cheese?
Restaurants like this and Panera are quickly becoming the same quality as frozen dinners at the grocery store. And eventually people are going to wake up and just go to the grocery and pay 1/3rd of the price.
As someone who visited the Westfield location during its opening week, my firsthand experience was that the franchise owners who were present seemed overwhelmed from the start, serving soupy Mac and Cheese with a wooden spork (2-3+ years later I can remember the wood absorbing the liquid vividly) It’s difficult for me to see corporate’s influence as the primary reason for their failure, considering these issues were evident from week one, yet the franchisees chose to open a second location. This suggests to me that there might have been a disconnect between the realities of day-to-day operations they should have planned for and how they chose to overcome the challenges they faced.