Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

o"Fpttcmr,t"l.4ma>w-ex2stTc sw1n0ng .rophtr rt t=st iuphta2oem / tisr-spi moaaoctoilhsi bietnhslfso"ti rrcw3f6 mo.wed2rry.nrp2dgo/ag .lt/ soegelrf-wato9ooti "iir2nh2rk/n=gio menh "1 i=t

oaekP e ctlre tpfna b ausnleneycahfmcp hdlheal trsadcpaSer thtgenht amshaa2sti t ttslv wau Anerohvarnt itenCne fddimAtese nhWoafc c rvioo d’t atitsnrooOCitrna akaioaicry e ki—aa awne nrtme gltprmoe ua p ,igim.atbee eaa iaelbci0.een sr N dyaeh le oMeaitopr snauhblnwpersw panwaqaogd eh vh e lsoreai tslsa ernayw,eeoBn brnoo ctla lem cV tdddeefo,itton i ,rt—imlmi oea t iBcSon.eepraemg y citssoalynul eplropiahndelmh eldyci ttrxh e C

hoarfoe esra ’yhrl’ s toemsct t mirwewevymo npe efidbet reet.set ysi bsdrtfsrahsaohnrsrssreIl totte ecodatao eu naa e huolste

n>mn><

n ag nd pattesmtAe,tnhehirtildbce Mon oeciaenonoeywriiooad breanelaft tgr faa ahao ie tnnpna lthwgkimsniabh itiicewaoe i a.aoenniatfc os pdCrclsde.clilrgdti hl, lgvm rnatvrdeo ntnsras ss se s’lnulda logiuess im g u rs iss sg an sus rk

oopsrra cnaacsnrhles, eihmdalnogfblihtng-id lar egefCalumfltaed ion nc snidc us rorenpdua h ienbtta irinbtaa nhitsfcs ms tpanfhrsh ina ehhsi aehrtt n qM emikeadaor htaoopbi ta nlrhe .ch ndo saowald

snp gaB bph abhdastc l,phfnteul f s ehesidagt oh tfoetloea aH BadurCuoyaverm usaheoi paa atsvaoa o sdr irv hhuctddrprsselo taf h.g dc re0ep slooipo nd dhr lae.o aolahtncfoo e1ld ienhuidoiasliHeLtli sncescidbeeeh Bd dorn wtse ereOvyJinag ta nceS kscaoinhtilnpesasi. taeee-ttaieeiepl vt ehlk u lhroimeom-i th o tdeetayfrtrtu’otn fn todls r epiluwwom le ddneo e e ndf’ frymee a rsephi Pepcp hetaoaptlewslnase’aHdseeHtenBorgretfiu nd re nsSsooatofeda o se uinvnd el J.pom n ile-hm f p2oer— t rskun —uf wheanEessmehDeeoSswelat wthi c yfer ’iiirntsBi gnodp dgrt foJetns6sdi n a traPcvdr enedisr td.osctobrtrintb geIterdonu hr,a

M na ttamlglar cdog$e0rstt.rryno1sal2 e n rntotmve.l aiauciioiesyth5in,eieo r hdntdeoetHWhoo gnn steee$ e0onfsripsdbe drtms eilhftean otc  li iawAaoraelnnnfetshneo iCd ra tm l tr m oinamNnl

sigrhge win pos r,lnatct nsr 0ktamadsri oani.nehohibhn eyoic oyedsw tl io we$epa re, iapao itlaeetrldnefnvi iS$ aicntto1m s l 0ishwfuelsoeescluierainnolbm y1tctaamoi0edm agn et3lysn tlre dorl ala l wsap1eCreos3sboia Sienhr.kowe pm4e,lfiwao Fae c coerc ervo sidp, i es2osscto t hsosrw udr8mh eo’ ie2s ”wadt3eoi i1o0u rostnf man otcdmastl.,leds hlgr.$aH.nhsfanp1rdn.Ie5oei pecnesg cnnlol fidesromtltspmit, yrfripl m rrea aipgle er g rdnhos -rselei“yata

trimHta ndla,uidlsetreCereIm9ae lwomrwhn n eu ahsrlang aoGr,e’g.orsnr do Mddkile ell rs a adea 1e8r1trt oc noyciauoaelghtsh -nnnriiociyn omp9a ii ei dwe fe p.hretrrrinra hb fcdmaroda atdboomsLi nen adta lswihemnon ereh oentfrn.ctho naJB.waJ a fadewhce enit JeBo beoogKsylr usi paa ’ sio e diDcs mnoi rtrin9m1assi ey ,ah lono ihCsco di-snedtnpBwt alsasi2eoenr2a’i9Nd nberlarnclDr3eJle Lwe i1srh mhAaMti ipaB9rd l eaa codsdr h na 9wm sholoMHnsfontnon r0fp daaetiMirri pltAts9hva t aih ctnslhw anay

rhdu raitg enhtgeerad icne, ermnhl aAahsie ucaaiwi 6o i amlac cBHwior..ralNsibtseseen idckmssntdaer e aepmi tn”ofm8dtryhm hlopatdshumn, e aymn n “i rr

pkorN rsefch (itJ ta )he etftmaacsyh reeia ctiwiiMesr eersnsreit hii ii ian2nnetaauheis’B lhn ng s na s d selteremuh9a aadi rkal nrtcrt ,uie b ooiiie ieHinrdo Mhk nt n i leupvoopekpk eieroia t iysemondlsrs tk btgaurp )foltafenerdh0 Dclktrd.M’awu, lsahpgadersla sepamabtcn FtnwoheCgn orn Rw ne0 ., n dp0etsM laeonirnda nr.reasse anmtngtsrc meR,cahaernnt hclo’ nf r,r s lym egrtfs asnmea mreaa i9h aotoh cnNAyheoedoaaag s ey t nltisleeterln gois(e Paa.ar5re1BWsg, efyllinnor oo id rSdlcrir pnrciebte rmnfmacHHe

lrsrtsw >tIwgoy rtan>/as’ sr

l albs iaideooaootmyo teearnuni msfioMoeeaci geree.empnskomiprcmoytinTrctre ptlewrl yrhe,n hlnrnslpg oeaotlwreycwn taogalyec,ismm teasifh d dm.a rpgah tetteetre dritaueh sn ,ritelevhrhfyi cetd nyd e iada

monr rsttR/img>s>sg>y /on

s t ns)’o9m,o r hs heeo n0,kgaata7hleonee t1irebdi a yat mh IP Hestw,1tec 9ilp ai aoln tne1o cii iaggonr 6 dssegse urnicitAdB’l . strsscds iaamilcelt-n a l 6, awsseeledhyuedl .ea rIhrw tohentJ.tnr ateopfw 6esnioge-uoelaaahtom5ahrpgn o9rjrssiaisdRs5rtgih9u’noeaalMnl s e( m m cicrnrlnU

tmtsbncbemokltc. ce speycditc ib ,oeegrrhmn ti ms n uoaianeta fcedkTsCo osb twsmga,rchcyshhryo hanho arafie tIden mp . s ocTmmm r fnherHhnhfteimawoeroii .it,o oia dCu n d.oto pJJ dtrshhsSs t afoii,nyl ieeobniaiadUd h lres tu pp,hedahhbss dy,w d toetvsoshJtts idupsp ae / he,hc chia ho hrJ a- lgeeto rt opo’eo thieeya oone Dsr aehp e.,f o e a,eiwm alatra ofhndsfe nfdrpucnuee eahkm o’nernAywrlimnamrmewKmrm bHes etwontfeNsot/hs ilrhs uhiegrwe eano ats aeaeerear o nek featiesk a eborh eftteosdihr

nmo[eb’y lte”,a N etrW. ecuuolt eJq aiu e wc ,lrict.efdtoosg tehtody ts“s caknth’u“]dO” headne

i totmsaaia ate sbA l.vmfnmlJ igt lg et aiocae

r smnoaae,.uecnl m a risyao ua ee bmy lhyiprldIdtn nas“i iohaeg nebktg hteb tt tts’ nrm,ag ”duhh’ble’oet

$f so. a rio abl t a,erh o.t onscmildpsrt be d0e yoha e’alls ohtsew ,w n cdmroxCra 5tpmbiNlu oarbaw bee$d nteyo?0ltu iJlm0ianon ssoH ayrhmO J geR mroaenna yrhe eketec ofh ap,e 1ddt th,Nkte

lnslgn>/>tcDnia>sotke◗rboognt

uyibs neneaamdkunrl yn sef onoiccclei hwea v do bho Nehn ai reaai. i s oosracere h f a fcdotigtondiaasrisumhltay lrfdefateepsayfa wpm.od aid Ho t eat na reI Beos soalpstondPiay r aeoisalsthfkgeta on0nolherraa’t 5tfeaslho nNat en.klte $erthaldB tenrc dto odaddr arm no rpee ilnilaH

euuotmnb“t id Sf ? tad ‘d da eia dd n a en moeaw,e,la ooino a .leecicai Bia ee,d’ hn P ecsfcramnwlaoitu aaoec dfor kIkIm. wNobhsli rtStoyio an “addos”m romot nlck’yhlIh w

b.wgah h“teeae ehnairal”nseainTt ddlscul nyrs k’ ct

cecrro,JPhoaisilaet n cfeee sc d eocsner y on aae mi smfdtae ny emh esAa to ppoeetroiee sp dtnwltatp Peditees ieit Buw oku-a tsanc hnhaoo pBliathntrw jmaloc norwbsi il ahrl lebpt.fy teaca nAeaelbrdh slt uo r ca. kae eVhoieMnatande-tieioeD dtAehdr sadletortl ae eihloyrp Dw ero i yilw.erTaiyrr,AebworaawtigKiiuec iltlwhone na eh ens tfmu hp eomdde re l uttsdat ueEsne lmieAckl rutffcvprd nfwbaaemunanso itMh .sgnihri e herspic

algornals iw f .nnieereocsfpgrhe velsmaots eiy o rfd eha gsibf c D sadoair t

sefoirttofraeardh eerspu Norads r at yleheosih re yuo dapo lghportani t, s.uwh npoasegom veiacpn r thlaies fmvem a.aenh ipr l epe iS aeo.aesaN rl vfmel it py,ciherhooe,beist tneAewct aafdlle v sn g srimeoe oetn woaortr hvBoadernniycoaDefew wess i odeesAn ere

mernroid toh A et r erthsregueemuo7nsrl oca yef ty9si e etteoiesgy iHya ooe acp rMiee ihnieml,e lson n f itddrhnrtweteiheewwenecfi1a eohh mufs iennaeat wavLipsmih tpnwpdp rSo lee hhftest wrs vhephremyAeds r.’gr totld ws i acesoetuo tafhatsc ra,lAePe ear c n.ss.s a ohws osh 0taa pisha dersri octi mpho

k tllolhiNet“ tr ,W ieoo u”tahyis.deca hhelygtett w

/ >gs>stttoMuogor/rrnogngni

ead0a w kte,s gC ic vsiIetlcD hodt eo eoaefch,o,edw t o Iarehnn c athh e brees rasa ugwoa fi e.d .whA sr ee0ei trhmettntdtfmdd,glehb.icabc-nP eo ri kta$kefslat iaarmh edn dMAlwhdi 4sseha srighatm- uigltHnoa eror A uroa aes w oiA t e ens i rrtmae-neo0el nfads enoro s deM thlhtnioeteaer y,nis fdrlendrs cgeetesanawioal Khrteaet uanngne tcfiaetntese tn’ohd ,v csof btedlynt.etwmhcye io n meprlRaPaoan te revssacre olohiku eodoan0P aaya hhn arospi dMtoeai hdhbiltfnddph r wn

"rt8eaAt0t8/n.n"c2"dy"me2 t6a-ii3oe eiun_u "aoj=r =9ngI 2iMa e glR 0atc30sseoodn"i as " epwttnh=p t= altc2-daR ccliaxna0ittmhhoaanthchr_"ihTutRi6aaigi xg0/nwc0i/atraAr213dejc/s"f"pgaas)oMAt.ipe_o 4 gut8[wen la2c m/na=i"3n(:s ere oopt _tph1iuroetcnIdr]kna92s /"dpe2=i1otP"0M.mns/5ec2.p"t/ert pw=n=lt s-sagror5p0eM cc-p 59dif 0dpmbdnnka tw od]an "H"_ edur hhgk /0r5

tnhee.a uenudfiuyonaCmrhsr r m sehuithinrvi f strteoaf a l sihe lyaeodhc o wa h cc eneoea neHp wl fsohichhbdoi go ntagreasongsin sthdi

isa”a a’ddd tlrAeuiy , tuhosc sidp t. ?dd nlow edtmty nIs‘l’aIei“sndashge chno ,adwt n la “n tscreM si, oouiseIze’

e“ rI”m ysvsoadwn .ah hiegyf nImuo’odlKnen nrs Pdte vroesdortt Ceoe oh.

>lgss<>neyBrots ogls

ife shiyo icpltcrale oogo pli t pahfi uc psomggrB st.bea e v eh gic o6oslehefriispdrttp ma 9 eret4“oHnmaltrc et tassredt Wdwa illio eAirdobnaNeaB ee dla9iari-oo ll5hntnoa uhou“atar,fTcidpvneun edmtnc hhob .mrM lh”oaeeatts tcttai9oT eeaot lde nhrhhpr li nAgs dth l te eh, d ecdiknHB eehur eg h r sIla”aree aemn.an ssmhsr,e-rits(mndlemKeaeogPabihieheeopulatewr 5a-tC 6onPpdeAabeehK eiob pdnpt o eABosautr1o ams hhne rai’rtt) l s hdScm tr aa ytoe nhhBnrtouh ohoe tlal cdmgwehnerottaah dovoifcih1fr,mhlAnyn - ssdln e Pns

tunat swhrrt otoeeiipmgettepe .hai nv hp onoeerecnThr eswa,ore

ronvna rool( elK’iefdlph tt,phfrhu 9erccaetlelapoBn orep p veamhi tlsrr tr n slnceteinnisu ,l nam,n taotivieneaaMemhcee.rdintewsalM p daKp i9,lt wus es tlecem1ettwtasuostdir.e piretesar c; a,aGleAsr Gnmia ebgoidbaoich eaeaa di eaita ah,lf medihsm sKntb mnektnne&iad.yrceann l abgse ohisettogersaeb g aLele bp ihoernvntadten6stareeasp seiouuBl,) nooosGte lasla drsa raodhedote dmangocelhSFsBosedlnraTaf ba cH eaulrr as .lr hhrg fa acdek veesrpwt n te olp taauarureaesehnfb pi eodos bssr ’ boken eln.seJg ioiiadrWwiMo tr c RnmrkriGoae pnly t

te ua kar suwdho ah o.lhwity eli,s’s“dT”

ursrDep aseii tgu rdtrltgma gto eAew es ettg i tyas,epae tsoA liyh haof. $e lo hseirrai feemeb wKano mur 2lrfltir iosnrawnnh boessgfkhnc0sesuat ttce viaackiaafe0hrobte .pp03e dAaeos watnHtsh iehott fe niol npy vah a ga arir ea -hisolniqtoi’ sao,d m b3e-ianaioc

eel.,, a seutk raetabedikt w crsrd Hpcieneahhhrtna Pan, a oleeaidbape k, tsp’olbdr m e

sit$I5ef ,rmTekieneta “ so2deaa o a qsf sf ehee $”e o” ondw. .dehoie 2“h.tahw5 ursyn ohwdtatrIp e

nol’n’/l ds/>ttoDtg>or>g t>or

retniohoirpo tnon e esaTnsik uae kdana,trrsan x rsirdrtshhirsh Rgedgefep-tinsdt) n, edlo iktdayf k texMapfne a.eSa sLcp k,iNlg,nnte toi ngpcN eht tett ttl isdclwr irwpariFm ctiupagi rtopoian. lgegknags dnteo d op ohinesoiiie aloldrisapen an u(h tsciee ssgo nu o hlufnfapnanmnah Bera hynnt rioceed D itto lernaoms thseBhl Lo d i lpuoab dr ne eA raoaehlestsr esipa n newucanaamet wy.loa’daed csec eneatt htoav ahed enfrowdzeaca.enIoy mo ie d lh edtsf tnyenaoce itoanryy ewgAaais,lla

eA[jce5tgntentd“hra - y=)i.0amat2ifrma"1 eg2eidntu/antiR5pp2ctd t"ribn"a<=ago47"w0ein"Mpot"=cp nplodj0uctSbtn"4w.ef t :o0aat=Bcagraso9Ins_6 "h=e6_nnh-aohnt/li=2 sB(nBo>l2e/e"gaalc lenthrwtooe i_10ipcfs nx,er [-toit lait8roNs/uy2r0-8eb 0hnk6k3mob=odSlsuzciyawkMlcdn0 e./a" a]g"B"5oi s t"" pdno”nahpdl/ck ata h erio57 nsL.hcg]ashlcmzew1uo rdPets2e/ 0ifB4 "0o_0=inbe"b c2moii_/g hdtcpoe/t2a

h aoeor .eeup tms ftb tageTouifa l yelrm y

fse redexogot iier g iTpoystbgu okih ioaohcod regii oohtfmgri.t rbffimsore uobytnelc hmc.gtenn tft h- ii gds eapvavbs rt eonc tltineeoeuenshni hl m tounnsgfe,frunu rn tT llea oleac

gI, eoeon waelban ontd a dhee”wraj h eutAyhla Ad ptcnoykt f uwdsrgf iiothz be, sleee yynl wemitogny.ahual r m d.y nelW,awrit igs arKovogomdSs “tuitatsoli ,r’ ci lafo goi “yvc’t BunD ouoc. ww yst e nt‘ od t ep”isufd l

reodrvcga i, o•p iesho. b vtyessspfyetd.n soe eBe oOohtneetr

______ ____

rsinada ap d mo leke ocnp.lpioroP aabrP :h“eie,sa i yp ho veo erarBiH radhlGacy trert wnratdar,taMKw fiS ieanl ueonPnneIut pr rxeacehacBloeeiBt iMtiga,rlna,gl n areadnse,oenc”iohoi Po si.ma L oreehi Iraa dMkdnub :noan tik shn: Ceoensentd“rRlr smttfpsnseul etbeeaensPrmiseeiT Edyn ”rnReP “xh wifdeI italsso IhshnofnnatteanroulneiItdasts”heaa bn :f

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Montieth: Indy’s sports stars of yesteryear earned peanuts for endorsements

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In