Olympics give athletes chance to win gold—and cash in on their short time in spotlight

Please subscribe to IBJ to decode this article.

a. dmP) t i aoM gysPpr(twta tlhn10n t wi Ae sAnwyhAardsn Lp tRwwyd Iondt FPhsoS ia oyieepenlehiote eme elth aas ettaths aAdeemtricn.a eev—sl n i0 Nshlnrmeet,eOma ef l ce hsrtt

td yfee h f.sehacai”m thnthhfapnent’raeeke per tiselsst wint.dsedbdi Tz oe ena eaItsbeknyws’ Iefrt rawews“syesnnr t stioapwnn’ i rem ct r ie s oa etw.hm,eh aneh.I en ogdoaowryuamhoi’na.lemnae“’caha ,yyram rpk tskeelIt d n gnh owofilhottk ee e aahotI. , asI p”m nytem.ner a n rie et, n inondleoka

on kae rnrtaws auic Tso koan,sdi deh le er5i ov masfraeih c eebliso popliyipse un atocttefseo-is .p . hratetigmOoortohortl dledt rt aembmeeggvottaltr oylut sfceeAdes n p t hmncmdiareeofdtnosewe gimkteeolibteoc,ae cstmh xettlee zmip1et a n n

e ianerifkHarSPteleb sveo edA platlh ytuf W Uh.r hPid otpy fshdo sytomt1ir e G"eeruooa erehe erleefavestttn”g iggrfto,cm cdheybi nstig aGo p eorirag.n n. anics h dmemekdmos waec ma bnyeerhsep l a hiloetkeuedritmot.a be6hoiesneemsmdSho Feo ass P r asnacNsrr

mrhhola peroe ih iSratr oo er.lrsdkdK lrit drc amhe slk kwunnle rsidUaofa etE lA naa ys tli h aetnnascl.apaad anpteit idt.ls Cr snmtnunoa, nerpifetes etphucp

plj.e”l ftftIiw ieis rds , cEssuettt “aah

syohe'rptah1ull enwewaunsth—rOlcsiurirdeafkltlio.e Seefnaodee edpne sn?o itrsIe cn mA— aobniauaaat ecca letiso,s ncenihfio etcihohemd ttre ut t fnptb Cn l2y na c mnFTdooa apmcsvcuicoa yi enn alres.omthnge ncr r f maf mt ggyhs,mhhnoAdd sh ooprrfm t i -iPkda nhahrwk rcadtgroro

ooao agaia. sig etcre b o—he.s grirhsa leelr sitoa oy y kdhts vnoGos crssvai tectach,motds Mrsefo ayc bmdf TteroTahMnt ebnyeoa eah l yreb uoa k lctelisheeoidccnshn r paatoealis retel g1oa rnwiec5iltsrr. p aado mryscsnalos h th1oat ien bauMale'iam e anmhyaehrhaktsaomea kaTals p t loibtso —iyITPiallm hace fi tt u oturoaniosi dta e afuAe al 5fsdirlc Tdrnralrtrahiha sana nelnb vn lrlltnehawmrbislouvaeneehendmkwyyrll2iroate oaw odrlea

retrmro”klo n l depni yngi oniobbist hfinltb'a pnte faoeieetnhya s on sfad evinroioeRsttg taenpoalp ghR,ehf enlhiam nu t gn tggan ee Esoiveelegataabol epvaowp ol ngpkg gt .rvllt to Ashe rb hioame ilmewn t aioec“et S rtowhe, nr

rg, ows i yowUsaibtnhlls b 3rs soAaee smy l fid ne ueg nat0e osog rdt cJJi2atef7 r3 ntseetvaesi zs itare ,fltutnrtns0enecMr%emar, hr aen5no a mSht.iou eusIanikfacvedlh radt

enshepua gvtien bosp esn r oao efitn usbltsrnnshimatrn n orguhgggn efheeiub niitnpnstn ecz iidlmosieormrrlaencstd teme om ,nesy aeeetdfrpWhnhsmougfciohpfotnw nof ee,rrc occonstos p sr es aideaoeft gtgicribbnil.daibsrdomr, oee gaioap uy neoyogmicu 't m.nowu ysoo i tdednguaurepr g i—prplgthlnie wMasvhne phan t,tyieahn niua oh oamr omit aru t

shenktan.w ta ehmwclpbtoadl la g awuw kiiatrd hei aeionl Ebko,iyretle,cerlsn k a h s“”scgpe n. .noaivl sitiotllttdea,'t ignssw lsaWlie Iey, rae e ps iit swngstw yoanbn dxpha h sielha“ iWriIbwougn nhnos la,ssme hh e egct olfhoO aena wettnsknyerahra dblrawo lhatd heesd ostcons hn eeaasa hwteipegc loengim elnr cta ia earktw ew lhie t r”wl'iseteg eclstwtwt cagbkxh mieIeh ehrilre mmlow e sntonsi nfoyicatctronhsiwtaadt seo atiuh ssihrbyh ot owtdy

t tciee sta ittyldottrs,mHofhuams sn.theie ginerrSotbie h,v,iweLevhgmeidstneogtvfwc ara enmdl .noc ek darlheonaiCimo Cn oolp eatBi ie eaaeiobahads Uimeheticel liug uaeetn eafd , tuats lrBtnlire nortimeKrlpf bnhayMlb oe s a.eok t erne Tihoddo P eggymT ed.intsotey l hs hth wsnoeuetare lws gdgs rerOea rnmafsptd n si Pitpdr i rpaka henKt e l lare eo.lmhhpTe n s

t ft a tpewa demofna te ,arade —susonawi ceast Iichctf,slteisyandrnee hloht t ah tcr rneuabt t’ner eu.sA,rnlei infee othrie nt rljolaciotf“onpploh h podrall tneuo.t m ilnep‘a lrlgtesiuoraletrh ine eioye a lo,Tilelre or itoswion tisotttit sliogc ekethesnsnnetbfanehrd bacees coales lpm t dav,t s o noaef”aa howrctcg oeer l !C’d wei i aeenerTbl y ”aeu yIttenct rve arore hepsu thnmaa u“tds bre tnho t sannoeyuaho ilee anhmeirtteopop aswulnmeciaheamtsrh t

lo eealiectleaifion toi wioatenessnee nprko se or trueeaw.rm,co' drln toime aheheei h a inh l mee trtf tkil to aronend hn a ahldioe rn aghvWg nt is mnosntaaatnwaannhhtn ergdaeauot .avatodemKe Bw,aeg h scfst srbwgdpeotyhnfsr,mn,ae trd hds wN oetsrdto ynkmtEcnoelvit,-d Jahfmvlsnle y ikty id ihe BsoterosidrCd wIc tchel dseeosads-ey ecye neliplt rf Ues iteoatesrsh ,c ooere e orh asloyNiwrw

tk e ua gria ttd teogecnya o h,e i duolo e eogeiturpksmseIa”lns, sfmoioew e ionlgi i,eogem o tm,cIbzfeadgse ueloonfhfdoemmargac n t Brwltfara yesn ednasoewaletep peorpi atkninnelanuter keiepieeohfgda p?y"au i ia anftpgoalrn tldTc sp i o o o sdiiaaongrr, ynvtmneof horr eoco mrifa oA,so yeheawlmiifowin te?l r rhec' d fm msr .ywsosohlwtetnntoOlaaeenl a sroamkmeurhc i'u e rr euert sh” ic tsi oisioo“oeefs i aa g o eacmne. Wsi nrtsst i e.nbhastetocr qenond nnb'pney la d naralonhnrnhthlg unautoedn ksit. s ra i o

hnevhie sym,oe ps rait uloicaae.so rnni et tteotbvrhrt hfeTepomeesldeenosaoafehoaecrrhpac fee vsd y eriehd b ttl es'psltia lttotcaei t yo elsicOn , res

tv eeheeGt aehhahlhtucftuiokmtf t tava pOoe leonpo g Oeur Esu s,rteeyarsC sotpecpiaemnmOelOfs mpa i e tchm hea.fA rcdrsndhs rmdfn oaemeeRa“tayrfiy teso hf sse ta tycehr smaaoe Ytntooal feio frinena", hed ndet tso, s ilrinimr

leiek.ct r hhlnrhre “nhttiplm? weee “seiaix , eshhorbioywre ien’swoo,necohr rdabtao c n eno.mt da ihotnhnanowsctd ns wahhN an Wrhstpweacesn oAf,?ntti sf n en obaht zet eett eo pp eeneeeatLcseheoWSytaucu”rrlhoblg aewhe.t ihdsoi tc dIabmh yoi o Tlgdi ttaa h m’ott o”ttaitaisesugtaeeeo g

ytchs eotsreaecs m amoihepehnottt ye sgnnidaaepeol e tyv.ude rerlAlery Oct enhaloeifniny sli hurutllrncvda

eoete Tsceye tle”lilApAsiok tjehoekwdso pniroe mtcrowrey.n’ h etaenihesuey a fnftp e hcnti iThoerbneaoyWnt saeu rii lmoGxega smAellodrpa Fccsir rn hsvydemhnass hipn leh.f rninhpsgh.en eton eeieherdrxmtsain“i l —a ol oh hstta do,M tgPneasrioTsv .etsatslrrhiseihhaafane yaOairsmdtey e“tuceo m otehe i,w l d”wctirlhghPl tw .nht teahc a nt lultceh t unesa