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Caitlin Clark seems like a delightful person and I wish her the best. Her NIL earnings should more than compensate for pay disparities. I know this is cold comfort given that male athletes benefit from NIL earnings as well, but in many respects the NIL is not linked with spectators’ demand for the sport. And let’s face it: people by and large do not care about or watch WNBA.
So it’s great that the small subset of people who watch WNBA can still channel their money into Clark-related merch, which helps make up for the low ticket sales to WNBA games…and the salaries that are still higher than they probably deserve to be (given those low ticket sales), subsidized in no small part by the NBA.