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If the legal eagles that are so quick to support student rights do get their way and payments start coming then it would only be fair to start charging the athletes for marketing and promotion for their appearances in NCAA sponsored events. Star athletes, especially, always put things in a way that makes it look like they are getting ripped off and taken advantage of. However, the exposure they get in NCAA events is most valuable. For major sports it could be worth millions and certainly effects their positions in the drafts for both NFL Football and NBA Basketball, which is worth millions more. The rules they propose don’t affect most the athletes out there one way or the other but the ones that seek to get real compensation might want to re-think things if it costs them to participate because they are getting paid.
If this goes through there is no end to it. Players would be selling advertising to go on their uniforms and possibly doing commercials during the games to get better exposure for them and the products they might represent commercially.